2021
0
China Trends in Health and Wellness Market Report 2021
2021-04-21T04:04:13+01:00
OX1047507
4995
136863
[{"name":"Health and Wellbeing","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing"}]
Report
en_GB
“Consumers are increasingly paying attention to their health, physically, mentally and socially. They are more aware of being overweight, are seeking “effortless” solutions to help them adopt healthy living habits,…

China Trends in Health and Wellness Market Report 2021

$ 4,995 (Excl.Tax)

Description

“Consumers are increasingly paying attention to their health, physically, mentally and socially. They are more aware of being overweight, are seeking “effortless” solutions to help them adopt healthy living habits, and are more conscious of prioritising time with family and friends as an important action to improve emotional health. With the bourgeoning popularity of social media, more people tend to use short video apps to learn about health, leading to a renewed demand for seeing practical information in addition to their existing easy-to-understand and interactive features.”

– Catherine Liu, Research Analyst

This Report looks at the following areas:

This Report looks at Chinese consumers’ self-reported current incidence of health issues. It also analyses changes in health behaviours in the wake of COVID-19, health information channels used and corresponding perceptions, as well as interest in innovative healthy food retail concepts that have been studied in the overseas market but not yet in the China market.

Table of Contents

  1. Overview

    • What you need to know
    • Covered in this Report
    • Sub-group definition
      • Figure 1: Definition of low/mid/high MHI groups, by monthly household income and city tier
  2. Executive Summary

    • Key takeaways
    • The market
    • Healthcare gaining share of spending
    • Highlights of China health trends
    • Trends in health-related claims by categories
    • Food and drink
    • Beauty and personal care
    • The consumer
    • Rising awareness of being overweight alongside prevalent eye/digestive/sleep/back pain issues
      • Figure 2: Percentage incidence of health issues, China, 2017 vs 2019 vs 2021
    • Short video platforms become important in the health learning journey
      • Figure 3: Health information channels, China, December 2020
    • Different channels have unique advantages and disadvantages
      • Figure 4: Perceptions of health information channels, China, December 2020
    • Spending time with family and friends emerges as a key theme in emotional wellbeing
      • Figure 5: Changes in health behaviours, China, December 2020
    • Education, convenient online services and good value-for-money are key to maintaining healthy lifestyles
      • Figure 6: Ways to maintain a healthy lifestyle, China, December 2020
    • Emerging interest in ‘effortless’ healthy eating solutions in retail channels
      • Figure 7: Interest in food retail concepts, China, December 2020
    • What we think
  3. Issues and Insights

    • Leveraging short video platforms cleverly to communicate health information
    • The facts
    • The implications
      • Figure 8: Tian Tai Yi’s videos on Ding Xiang Doctor Douyin account, China, 2021
      • Figure 9: Examples of content creators on Douyin delivering practical health information, China, 2021
    • Helping consumers develop “effortless” healthy living habits
    • The facts
    • The implications
      • Figure 10: Examples of cross-category players leveraging “simplicity” narrative in their products, China, 2020
      • Figure 11: Examples of healthy food aisles in offline and online retail space, China and overseas, 2020
      • Figure 12: Examples of nutritionist in-store guidance activities, overseas, 2020
    • Reinforcing the importance of time with family and friends in emotional wellbeing
    • The facts
    • The implications
      • Figure 13: Strawberry Seeds music festival, China, 2019
      • Figure 14: Examples of in-home products that promote family and friend bonding, China and overseas, 2019-2020
  4. The Market

    • Healthcare gaining share of spending
      • Figure 15: Consumer expenditure (total and healthcare), China, 2016-20
    • Highlights of trends in health in China
    • Physical health
      • Figure 16: Ranking of health issues, China, 2017 vs 2019 vs 2021
    • Mental health
      • Figure 17: Ways to de-stress, China, March-December 2020
      • Figure 18: Report on National Mental Health Development in China (2019-2020), China
    • Social health
      • Figure 19: Ranking of life priorities, China, April-September 2020
    • Trends in health-related claims by categories
    • Food and drink
      • Figure 20: Health-related claim categories in new food and drink product launches, China, Mar 2018-Feb 2021 (moving annual)
      • Figure 21: Top five “minus” related health claims in new food and drink product launches, China, Mar 2018-Feb 2021 (moving annual)
      • Figure 22: “Plus” related claims in new food and drink product launches, China, Mar 2018-Feb 2021 (moving annual)
      • Figure 23: Top 10 functional claims in new food and drink product launches, China, Mar 2018-Feb 2021 (moving annual)
      • Figure 24: New food and drink launches with collagen ingredients, China, Mar 2018-Feb 2021 (moving annual)
    • Beauty and personal care
      • Figure 25: Health-related claim categories in new beauty and personal care product launches, China, Mar 2018-Feb 2021 (moving annual)
      • Figure 26: Top 15 health-related claims* in new beauty and personal care product launches, China, Mar 2018-Feb 2021 (moving annual)
      • Figure 27: New beauty and personal care product launches with the microbiome-related claims*, China, Mar 2018-Feb 2021 (moving annual)
      • Figure 28: New skin care product launches with a neck skin communication claim*, China, Mar 2018-Feb 2021 (moving annual)
  5. The Consumer – What You Need to Know

    • Rising awareness of being overweight alongside prevalent sub-health issues
    • Young people: early prevention and work-life balance
    • High earners: multiple channels to seek out health advice
    • Lower-tier cities: online healthcare and in-store guidance to streamline health decision-making process
  6. Health Issues

    • Eyesight, digestive and sleeping issues continue to be top health issues
      • Figure 29: Ranking of health issues, China, 2017 vs 2019 vs 2021
      • Figure 30: Percentage incidence of health issues, 2017 vs 2019 vs 2021
    • Poor eyesight, skin problems and anxiety are on young people’s watch list
      • Figure 31: Selected health issues, by age, China, December 2020
    • High income consumers become warier of being overweight and respiratory problems
      • Figure 32: Selected health issues, by monthly personal income, China, December 2020
    • Lower tier city consumers have increased incidence of ‘three highs’
      • Figure 33: Health issue – ‘three highs’, by city, China, December 2020
  7. Changes in Health Behaviours

    • Family/friend bonding, learning health knowledge and healthy eating become popular in the wake of COVID-19
      • Figure 34: Changes in health behaviours, China, December 2020
    • Connections with friends and family play crucial role in mental wellbeing
      • Figure 35: Self-evaluation of mental health, by changes in spending time with family/friends, China, December 2020
    • Quanzhou consumers taking more action to reduce technology usage
      • Figure 36: Changes in reducing time spent on digital devices (more than before the outbreak), by city, China, December 2020
    • Older consumers are actively adopting various healthy lifestyle practices
      • Figure 37: Changes in selected health behaviours (more than before the outbreak), by age, China, December 2020
    • Supplements and health checks to target those with medical health issues
      • Figure 38: Selected changes in health behaviours (more than before the outbreak), by selected health issues, China, December 2020
  8. Health Information Channels

    • Rising popularity of health apps while social media continues to be important
      • Figure 39: Top 5 ranking of health information channels consumers perceived as helpful when looking for health advice (2015) and health information channels consumers used (2021), China
    • Short video platforms gaining traction
      • Figure 40: Health information channels, China, December 2020
    • Information channels differ by age
      • Figure 41: Selected Health information channels, by age, China, December 2020
    • High income consumers consider niche sources (magazines, offline lectures)
      • Figure 42: Selected health information channels, by monthly household income, China, December 2020
  9. Perceptions of Health Information Channels

    • Different channels have unique advantages
      • Figure 43: Perceptions of health information Channels, China, December 2020
    • “Easy to share” perceptions of health experts increased by combining health lectures and online communities
      • Figure 44: Selected perceptions of health professionals, by health information channels, China, December 2020
  10. Ways to Maintain a Healthy Lifestyle

    • Education, convenient online services and good value-for-money are key
      • Figure 45: Ways to maintain a healthy lifestyle, China, December 2020
      • Figure 46: Ways to maintain a healthy lifestyle – TURF Analysis, China, December 2020
    • Some lower tier city consumers go for online healthcare platforms
      • Figure 47: Ways to maintain a healthy lifestyle (powerful online health service platform), by city, China, December 2020
    • 18-24 year olds are into good value-for-money healthy food
      • Figure 48: Ways to maintain a healthy lifestyle (good value-for-money healthy food), by exact age, China, December 2020
    • Those who have emotional issues looking for fun fitness activities and flexible exercise plans
      • Figure 49: Selected ways to maintain a healthy lifestyle, by anxiety/depression as health issues, China, December 2020
    • Health apps can expand touchpoints to optimise user experience
      • Figure 50: Consumers who used health-related apps as information channels, by selected ways to maintain a healthy lifestyle, China, December 2020
  11. Interest in Food Retail Concepts

    • On-shelf features and nutrition information on receipts spark interest
      • Figure 51: Interest in food retail concepts, China, December 2020
    • Knowledgeable consumers look for healthy food aisles
    • Older middle-aged consumers show higher interest in healthy food promotion
      • Figure 52: Interest in more promotions for health food (first priority), by age, China, December 2020
    • Some lower tier city consumers view nutritionist in-store guidance as higher priority
      • Figure 53: Interest in organising activities of providing shopping guidance by nutritionists (first priority), by city, China, December 2020
  12. Meet the Mintropolitans

    • Rising attention to digestive, anxiety and respiratory problems compared to 2019
      • Figure 54: Ranking of health issues, by consumer classification, China, 2019 vs 2021
      • Figure 55: Health issues, by consumer classification, China, December 2020
    • Early adopters of fitness services and equipment
      • Figure 56: Changes in health behaviours (more than before the outbreak), by consumer classification, China, December 2020
    • Renewed perceptions on health professionals, health apps and magazines/books
      • Figure 57: Health information channels, by consumer classification, China, December 2020
  13. Appendix – Methodology and Abbreviations

    • Methodology
    • Abbreviations

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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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