Looking ahead, the core competitiveness of offline retail lies in moving beyond the traditional product-led model to offer value-added services and facilities that cater to consumers’ emotional needs.
Looking ahead, the core competitiveness of offline retail lies in moving beyond the traditional product-led model to offer value-added services and facilities that cater to consumers’ emotional needs. By acting as third spaces integrating shopping, leisure and social interaction, retailers can offer unique experiences that are unmatched online.
Laurel Gu, Director, China Insights
This Report defines offline retail as a retail model where the consumer searches for and purchases goods through offline channels, specifically including the following:
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