In a highly competitive underwear market, brands need to precisely understand consumers’ detailed needs across different wearing occasions, driving continuous innovation and breakthroughs in functionality and design.
Tina Cheng, Research Analyst
Underwear includes size-free underwear, underwired bras, sports bras, camisoles, swimwear, socks, thermal clothing, shapewear and other close-fitting garments.
Loungewear includes tops and bottoms primarily worn at home, pyjama sets, nightdresses and dressing gowns.
While the retail market size includes women’s, men’s and children’s underwear and loungewear, this Report focuses on adults’ underwear and loungewear for analysis and research.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This report looks at the following areas: Decision-making and purchase frequency for fashion products – men take charge of their own clothing and footwear purchases, with key categories...
Find out more£ 3,695
This report looks at the following areas: Key factors influencing the luxury accessory market and future development trend prediction Noteworthy marketing and product trends to watch Changes in...
Find out more£ 3,695
The growth potential of sportswear lies in expanding its use in different scenarios and becoming a part of daily life. Brands should focus on enhancing fashion attributes while...
Find out more£ 3,695
Meeting the multi-level needs of target groups in terms of function, interests and aesthetics for specific occasions is key to creating hero products. Building strong appeal is becoming...
Find out more£ 3,695
This report looks at the following areas: The market size of fashion clothing, accessories and footwear, including noteworthy segments and channels (eg ecommerce 'white labels' and outlets) and...
Find out more
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
