“Overall, consumers in lower tier cities are ‘light on concepts, heavy on practicality’ when it comes to home appliances and digital products. They have higher expectations for the long-term quality and durability of consumer durables such as home appliances and mobile phones. At the same time, they desire functionalities that integrate with life scenarios to address practical details and pain points and help care for every member of the family. Brands can show consumers how their products can be applied in real-life scenarios through a more down-to-earth approach, both in terms of channels and marketing, to convey a sense of value for money.”
– Frank Zhang, Senior Research Analyst
Key issues covered in this Report:
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 3,695
This report looks at the following areas: The current market landscape of major home appliance categories Key factors affecting industrial development and consumer demand (macroeconomic conditions, demographic changes,...
Find out more£ 3,695
This report looks at the following areas:Tracking ownership and purchase interest across kitchen appliance categoriesFactors consumers consider when purchasing kitchen appliancesKitchen appliance purchasing behaviourOffline and online purchase channels...
Find out more£ 3,695
This report looks at the following areas:Ownership of smartphones and wearables by brandSmartphone purchase costConsumer satisfaction with smartphone brands and their featuresUser perception of brand images of their...
Find out more£ 3,695
This report looks at the following areas:Consumers' understanding of generative AIConsumers' use of generative AI tools/platformsTypes of AI-generated content (AIGC) trusted by consumersConsumers' use of and interest in...
Find out more£ 3,695
This report looks at the following areas: Smart home consumption (prevalence of smart products and smart scenarios, ownership rates and purchase interest in various smart products) Opportunities for...
Find out more£ 3,695
This report looks at the following areas: Gen Z's population size, income, consumer confidence and consumption priorities Gen Z's ownership and purchase of technology products and their upgrade...
Find out more
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
