“Overall, consumers in lower tier cities are ‘light on concepts, heavy on practicality’ when it comes to home appliances and digital products. They have higher expectations for the long-term quality and durability of consumer durables such as home appliances and mobile phones. At the same time, they desire functionalities that integrate with life scenarios to address practical details and pain points and help care for every member of the family. Brands can show consumers how their products can be applied in real-life scenarios through a more down-to-earth approach, both in terms of channels and marketing, to convey a sense of value for money.”
– Frank Zhang, Senior Research Analyst
Key issues covered in this Report:
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