China Weight Management Diets Market Report 2022
£ 3,695 (Excl.Tax)
Report Summary
“Consumers have established unique rating criteria for an effective weight management product based on their specific goals, and brands will need to focus on finding formulations that are tailored to specific weight management areas. Furthermore, the success of weight management brands that repositioned themselves as big health brands presents an array of innovations for others to tap into that keep consumers interested even after reaching their weight management goals (eg natural foods and health technology).”
– Catherine Liu, Senior Research Analyst
This Report looks at the following areas:
- Retail market value of weight management products, key drivers, barriers and future trends
- The competitive market landscape
- Innovative marketing activities and new product trends
- Consumers’ weight management status and what indicators they use to evaluate the effectiveness of weight management
- The popularity of different weight management products and services
- Perceived benefits of weight management and future interest in weight management concepts
Table of Contents
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Overview
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- Key issues covered in this report
- Products covered in this Report
- Excluded
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Executive Summary
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- The market
- Although retail sales will keep growing, weight management product segments will face different challenges
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- Figure 1: Retail value sales forecast of the weight management product market* (billion RMB), China, 2021-26
- Companies and brands
- Firms repositioned as big health brands gain amid competitive market
- Figure 2: Retail market share (value), China, 2019-2020
- Players from other verticals enter the market through low price
- Marketing and product innovation highlights
- Marketing messages focus on matching consumers’ different lifestyle needs
- The rise of “big health” product features in weight management food and drinks
- Making weight management less disruptive to daily life by offering flexibility
- The consumer
- Weight maintenance is easy, and weight gain is difficult
- Figure 3: Success rate* of different weight management goals, China, 2021
- Consumers look for specific indicators based on their unique weight management status
- Figure 4: Weight management effectiveness indicators, China, 2021
- Strong intention to seek natural and less processed foods to manage weight
- Figure 5: Weight management product and service usage, China, 2021
- Big health-related benefits are becoming popular
- Figure 6: Benefits of weight management, China, 2021
- Results-driven tools and affordable products beat experience-driven elements when it comes to establishing habits
- Figure 7: Interest in weight management concept, China, 2021
- Product combinations are more welcomed than single products
- Figure 8: Attitude towards “compared to single product, product combinations are more effective in managing weight”, China, 2021
- What we think
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Issues and Insights
- Natural and unprocessed foods will witness growing popularity
- Figure 9: Example of a natural/unprocessed weight management food product targeting weight maintenance users, Indonesia, 2022
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- Figure 10: Huel’s “Hot & Savoury” nutritionally balanced instant meal, UK, 2022
- Weight management products will focus more on positive nutrition
- Figure 11: Examples of weight management products that support related health functions with value-added ingredients, China, 2020-21
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- Figure 12: San Yuan’s Yi Tangping yogurt, China, 2021
- Consider health apps to build weight management into a habit
- Figure 13: Boohee app, China, 2022
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- Figure 14: Noom weight loss app, US, 2022
- Natural and unprocessed foods will witness growing popularity
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Market Size and Forecast
- Better laws and increased capital investment deals drove growth
- Figure 15: Retail value sales of weight management product market* (billion RMB), China, 2015-20
- Mintel’s forecast
- Figure 16: Retail value sales forecast of the weight management product market* (billion RMB), China, 2021-26
- Better laws and increased capital investment deals drove growth
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Market Factors
- Overweight rates on the rise
- Capital heats up the market
- Improved laws promote the orderly development of the market
- Overweight rates on the rise
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Market Segmentation
- Meal replacement and OTC Orlistat gained shares
- Figure 17: Retail value sales share, by market segments, China, 2016-2020
- OTC Orlistat
- Figure 18: Retail value sales forecast of OTC Orlistat (billion RMB), China, 2021-26
- Formulated meal replacement
- Figure 19: Retail value sales forecast of formulated meal replacement* (billion RMB), China, 2021-26
- Health food certified weight loss products
- Weight management tea
- Figure 20: Retail value sales forecast of weight management tea* (billion RMB), China, 2021-26
- Other weight loss supplements
- Figure 21: Retail value sales forecast of other weight loss supplements* (billion RMB), China, 2021-26
- Meal replacement and OTC Orlistat gained shares
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Market Share
- Firms repositioning as big health brands gain
- Figure 22: Retail market share (value), China, 2019-2020
- Players from other verticals join the competition with low price
- Figure 23: Jing Dong Jing Zao meal replacement, China, 2021
- Firms repositioning as big health brands gain
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Marketing Activities
- Targeting young males
- Figure 24: Herbalife’s marketing initiatives in e-sport market, China, 2020
- Encouraging consumer loyalty through private traffic
- Figure 25: Examples of Smeal and Besunyen’s marketing using private traffic, China, 2021
- “Nickname” approach to strengthen connection with weight management purposes
- Figure 26: Examples of weight management products by Beast and MISSZERO, China, 2021
- Positioning OTC Orlistat as a solution for everyday needs
- Figure 27: Examples of OTC Orlistat marketing promotion, China, 2021
- Targeting young males
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New Product Trends
- Overview of launch activities
- New food and drink products with weight management features witnessed explosive growth
- Figure 28: Proportion of new food* and drink products with weight management related claims**, China, 2016-2021 (moving annual)
- Various “big health” related product features are combined with weight management
- Figure 29: New food* and drink products with weight management related claims**, by top 15 health*** related claims, China, 2018-2021 (moving annual)
- Figure 30: Examples of Smeal’s enhanced meal replacement milkshake, China, 2021
- The widening of the flavour spectrum
- Figure 31: New food* and drink products with weight management related claims**, by top ten flavour groups, China, 2018-2021 (moving annual)
- Figure 32: Examples of Dong Chi’s calorie control meal plan, China, 2021
- Innovation highlights
- Managing weight through the gut
- Figure 33: Examples of gut health-related food and drinks claiming to manage weight, China and UK, 2021
- Making weight management less stressful by offering flexibility
- Figure 34: Examples of MissZero’s calorie control meal plan, China, 2021
- Sports nutrition moving away from professional energy-boosting effects to targeting relaxation
- Figure 35: Examples of sports nutrition products that move away from professional energy-boosting effects to targeting fatigue relief and relaxation, Global, 2019-21
- Overview of launch activities
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Weight Management Status
- Majority had clear weight management goals
- Figure 36: Weight management goals, China, 2021
- Weight gain is more difficult to realise
- Figure 37: Success rate* of different weight management goals, China, 2021
- Majority had clear weight management goals
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Weight Management Effectiveness Indicators
- High-income consumers and parents consider more indicators of effectiveness
- Figure 38: Weight management effectiveness indicators – repertoire analysis, by monthly personal income, China, 2021
- Weight and body shape beat health-related indicators
- Figure 39: Weight management effectiveness indicators, China, 2021
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- Figure 40: Weight management effectiveness indicators, by gender and age, China, 2021
- Those who did not achieve goals view the effectiveness indicators differently
- Figure 41: Weight management effectiveness indicators, by consumers who had a certain weight management goal but did not achieve it, China, 2021
- High-income consumers and parents consider more indicators of effectiveness
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Weight Management Product and Service Usage
- Strong intention to healthy eating whereas low intention to OTC drugs
- Figure 42: Weight management product and service usage, China, 2021
- Natural/minimally processed food & drink and personalised diet attract weight maintenance succeeders
- Figure 43: Intention* to use selected weight management product and service, by consumers who had a weight maintenance goal and achieved it/did not achieve it, China, 2021
- Strong intention to healthy eating whereas low intention to OTC drugs
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Benefits of Weight Management
- Three highs prevention is the most acknowledged weight management benefit
- Figure 44: Benefits of weight management, China, 2021
- Young women move to mental health benefits
- Figure 45: Benefits of weight management – improving mood, by age and gender, China, 2021
- Weight loss non-achievers are driven to knee/back/shoulder pain relief
- Figure 46: Benefits of weight management – relieving knee/back/shoulder discomfort, by consumers who had a certain weight management goal but did not achieve it, China, 2021
- Three highs prevention is the most acknowledged weight management benefit
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Interest in Weight Management Concepts
- High tech and good value beat experience-driven elements
- Figure 47: Interest in weight management concept, China, 2021
- Fun competition for men and time management tool for women
- Figure 48: Interest in selected weight management concepts – any rank (net), by selected gender and age, China, 2021
- More flavour variety resonates well with natural food seekers
- Figure 49: Interest in weight management concepts – any rank (net), by intention* to eat natural/minimally processed food to manage weight, China, 2021
- High tech and good value beat experience-driven elements
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Attitudes towards Weight Management
- Product combinations are more welcomed
- Figure 50: Attitude towards “compared to single product, product combinations are more effective in managing weight”, China, 2021
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- Figure 51: Attitude towards “compared to single product, product combinations* are more effective in managing weight” – % agree, by consumers who had a weight loss** goal and achieved it/ did not achieve it, China, 2021
- “Positive nutrition” will attract those who care about weight management for seniors
- Figure 52: Attitudes towards weight management for children and seniors, China, 2021
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- Figure 53: Attitudes towards weight management food and drinks, by consumers who agree that “weight management is very important for seniors*”, China, 2021
- Consumers are aware of weight loss and its impact on emotional health
- Figure 54: Attitudes towards the effect of weight management on physical and emotional health, China, 2021
- Product combinations are more welcomed
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Appendix – Market Size and Forecast
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- Figure 55: Retail value sales of the weight management product market (billion RMB), China,
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Appendix – Methodology and Abbreviations
- Methodology
- Fan chart forecast
- Abbreviations
- Methodology
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