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- All Industries /
- Drinks /
- Alcoholic Drinks /
- Spirits and RTD /
- China Western Spirits Market Report 2022
China Western Spirits Market Report 2022
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“In 2022, market downturn caused by COVID has slowed the growth of Western spirits. However, the development of niche spirits is still significant, thanks to strong purchasing power from younger adults. In uncertain times, brands would need to keep up with changing consumer need and keep drinkers engaged with the market. For example, creative at home cocktail to light up home drinking occasions and highlight social responsibility to enhance consumers’ feel good factor.”
– Marta Zhang, Senior Research Analyst
Key Issues covered in this Report
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