As growth slows but focus on quality intensifies, brands need to provide science-driven segmented solutions targeted at the essential needs of female skincare users.
Yali Jiang, Associate Director, China Insights
This Report covers products in the following categories:
Market size is based on sales through all retail channels, including D2C, but excluding the professional sector (such as beauty salons and clinics) and C2C channels (eg WeChat Commerce and Taobao). Lip care products and facial skincare sets are included in market size although not in consumer questions. Products specifically designed for or targeted at men or babies and medicated products are excluded from market sizing.
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