In a thriving yet homogenised women's health market, brands need to explore specific unmet demands in key segments and develop differentiated products that align with natural rhythms and physiological changes.
In a thriving yet homogenised women’s health market, brands need to explore specific unmet demands in key segments and develop differentiated products that align with natural rhythms and physiological changes.
Qianqian Ji, Senior Analyst, China Insights
The focus of this Report is on women aged 18-59. It aims to explore their attitudes and behaviours in relation to nutrition and health management. It does not cover the nutrition and health needs of pregnant and postpartum women.
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