Yogurt companies urgently need to overcome industry obstacles and find new category growth drivers to cope with continued downward pressure in the market.
Pepper Peng, Senior Analyst, China Insights
This report covers ambient yogurt, chilled yogurt and lactobacillus drinks.
Ambient yogurt in the Chinese market is mainly sold in a drinkable form at room temperature and does not require a spoon for consumption.
Chilled yogurt in the Chinese market refers to yogurt sold in refrigerated cabinets. Chilled yogurt usually comes in two formats: one is drinkable yogurt, which can be drunk directly or with a straw; the other is spoonable yogurt, which is eaten with a complimentary spoon.
Lactobacillus drinks are defined as dairy-based drinks fermented using lactic acid bacteria, with less than 2.3g protein content per 100ml. These drinks usually contain sugar or sweeteners, acids, juice and plant extracts.
Population definition:
In this report, Mintel defines consumers who drink yogurt or lactobacillus drinks ‘once a day or more’ as high-frequency consumers, ‘2-6 times a week’ as medium-frequency consumers, ‘2-3 times per month’ and ‘once a month or less’ as low-frequency consumers, and those who have not consumed yogurt in the past six months as non-consumers.
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