2022
0
Brazil Clean Beauty Market Report 2022
2022-06-21T04:00:48+01:00
OX1104685
3265
152215
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Report
en_GB
"The clean beauty movement has been conquering Brazilian consumers, as they are more aware of the impact of their consumption on the environment and value brands and products that are…

Brazil Clean Beauty Market Report 2022

£ 3,265 (Excl.Tax)

Report Summary

“The clean beauty movement has been conquering Brazilian consumers, as they are more aware of the impact of their consumption on the environment and value brands and products that are consistent with their moral values. In addition to the concepts involving ethics and sustainability, the movement reinforces consumers’ search for effective products that do not pose risks to human health and whose claims are backed by science.”

– Amanda Caridad, Beauty and Personal Care Senior Analyst

This report will look at the following areas:

  • How Brazilian consumers define clean beauty
  • What are the most relevant product categories for the clean movement in the beauty and personal care segments
  • Important factors for defining ethical and sustainable beauty and personal care products and brands
  • Adoption of ethical and sustainable behaviors in beauty and personal care routines
  • Barriers and motivations for buying products labeled clean
  • Brazilian consumers’ attitudes toward clean beauty

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the clean beauty category, 2022
              • Challenges
                • Baby Boomers are target audience to expand the supply of toxin-free sunscreens
                  • Promoting equality is important for the beauty industry to be more inclusive
                    • DE consumers represent potential little explored by clean beauty brands
                      • Opportunities
                        • Scientific evidence may represent a differential for men aged 25-34
                          • Concern about plastic drives the development of eco-friendly packaging
                            • Through localism, brands can celebrate culture and ancestral use of ingredients
                            • Market Drivers

                              • Brazil’s economic instability may hinder the clean beauty movement expansion
                                • Conflict in Ukraine affects the cosmetics industry production chain
                                  • Anvisa updates standards that apply to manufacturers of toiletries, perfumery and cosmetics
                                  • Key Players

                                    • Companies and brands
                                      • Feito Brazil reaffirms its 100% Brazilian DNA with its first physical store
                                        • Figure 2: Feito Brasil launches its first physical store in São Paulo
                                      • Lubrizol and Suzano announce global partnership for the production of sustainable ingredients
                                        • Simple Organic is the first clean beauty brand to take part in the Lollapalooza music festival
                                          • Figure 3: Simple Organic store at Lollapalooza brought together the brand’s influencers
                                        • Holistix and Simple Organic perform their first beauty collab inspired by Chinese medicine
                                          • Figure 4: Simple Organic and Holistix in their first collaboration
                                        • BASF launches Cetiol SoftFeel, a sustainable alternative to petrolatum
                                          • L’Occitane presents new market positioning based on sustainability
                                            • Figure 5: Cultivators of Change – L’Occitane en Provence, 2022
                                          • L’Oréal Brazil leads movement for better pay with the UN
                                            • Figure 6: L’Oréal Brazil reinforces its commitment to social transformation
                                          • Physalis takes part in the SPFW 2021, connecting fashion, beauty and sustainability
                                            • Figure 7: Physalis had an instagrammable space in the SPFW 2021
                                          • Sephora brings Drunk Elephant to Brazil
                                            • Figure 8: Sephora Brazil announces the arrival of Drunk Elephant
                                          • Case study
                                            • Wella Company acquires Briogeo, the world’s fastest growing clean haircare brand
                                              • Figure 9: Briogeo, a clean company headed by Nancy Twine
                                            • L’Occitane announces acquisition of Grown Alchemist to become the world’s largest multi-brand group
                                              • Figure 10: Grown Alchemist is led by the brothers Jeremy and Keston Muijs
                                            • After acquisition by Hypera Pharma, Simple Organic celebrates internationalization
                                              • Figure 11: Simple Organic celebrates expansion to the North American market
                                          • Defining Clean

                                            • Professional endorsement is important for brands to ensure the safety of natural ingredients
                                              • Figure 12: Defining clean, by socioeconomic group, 2022
                                              • Figure 13: Collab Bioart + Dermagreen – Brazil, 2022
                                              • Figure 14: Bioart and Dermagreen announce Dermo Detox
                                            • Clean beauty brands can attract pet owners by communicating cruelty-free formulas
                                              • Figure 15: Defining clean, by pet ownership, 2022
                                              • Figure 16: Vizzela Cosméticos
                                              • Figure 17: Dog Lovers and Cat Lovers collections
                                              • Figure 18: Lia Camargo using Cat Lovers products
                                            • Scientific evidence may represent a differential for men aged 25-34
                                              • Figure 19: Defining clean, by gender and age group, 2022
                                              • Figure 20: Beauty and personal care clean products developed by scientists
                                          • Clean Beauty Product Usage

                                            • Haircare products for under-threes must highlight certifications clearly
                                              • Figure 21: Clean beauty product usage, by children living in the household, 2022
                                              • Figure 22: Haircare products for babies with clean formulas
                                            • Beauty with purpose is a new attribute valued by consumers in body care products
                                              • Figure 23: Clean beauty product usage, by work and study status, 2022
                                              • Figure 24: Kopari Village residents in the Philippines
                                              • Figure 25: Kopari shares “give back” spotlight on visit to the Philippines
                                              • Figure 26: Think Goodness A Random Act of Goodness
                                            • Baby Boomers are target audience to expand the supply of toxin-free sunscreens
                                              • Figure 27: Clean beauty product usage, by generation, 2022
                                              • Figure 28: Mineral sunscreens free from oxybenzone
                                          • Important Factors for an Ethical BPC Brand or Product

                                            • Business practices are an important attribute to evaluate ethical positioning
                                              • Figure 29: Important factors for an ethical BPC brand or product, by age group, 2022
                                              • Figure 30: Examples of brands that practice fair trade
                                            • Promoting equality is important for the beauty industry to be more inclusive
                                              • Figure 31: Important factors for an ethical BPC brand or product, by gender and age group, 2022
                                              • Figure 32: Actress Joana Mocarzel, ambassador of Simple Organic
                                              • Figure 33: Good Skin by Topicals, January 2021
                                            • Consumers are increasingly attentive to controversial or unethical practices
                                              • Figure 34: Important factors for an ethical BPC brand or product, by gender and age group, 2022
                                              • Figure 35: Think Dirty app
                                              • Figure 36: Executive from Estée Lauder is accused of racism on Instagram
                                          • Important Factors for a Sustainable BPC Brand or Product

                                            • Perception of environmental impact is an important factor for brands to attest to their sustainable profile
                                              • Figure 37: Important factors for a sustainable BPC brand or product, by gender and age, 2022
                                              • Figure 38: Products that stand out for their eco-friendly profile
                                            • Concern about plastic drives the development of eco-friendly packaging
                                              • Figure 39: Important factors for a sustainable BPC brand or product, by work status, 2022
                                              • Figure 40: Carbios and Biotherm feature new recyclable packaging – 2021
                                              • Figure 41: Nivea Ecorefill Hand Soap Starter Kit
                                              • Figure 42: Dove Body Wash Concentrate
                                              • Figure 43: Boti Recicla initiative encourages consumers to dispose cosmetic packaging responsibly
                                            • Upcycle can boost sustainable profile through the use of recycled ingredients
                                              • Figure 44: Important factors for a sustainable BPC brand or product, by socioeconomic group, 2022
                                              • Figure 45: Products that use ingredients that would be discarded
                                          • Ethical and Sustainable BPC Behaviors

                                            • Minimalist and sustainability-oriented habits expand innovations in reusable packaging
                                              • Figure 46: Ethical and sustainable BPC behaviours, by work status, 2022
                                              • Figure 47: MOB Beauty reusable packaging
                                              • Figure 48: MOB Beauty teaches consumers to dispose packaging correctly, 2021
                                            • Through localism, brands can celebrate culture and ancestral use of actives
                                              • Figure 49: Ethical and sustainable BPC behaviors, by work and study status, 2022
                                              • Figure 50: Éccora presents the benefits of golden berry, 2022
                                              • Figure 51: Éccora offers products formulated with golden berry
                                              • Figure 52: Nopalera offers products formulated with botanical extracts grown in Mexico
                                            • Retailers must be clearer about the criteria that determine whether a brand or product is clean
                                              • Figure 53: Ethical and sustainable BPC behaviors, by clean beauty product usage, 2022
                                              • Figure 54: Sephora and Credo have created their own seals to evaluate clean beauty products
                                          • Barriers to Purchasing Clean Beauty

                                            • Clean beauty evolves in Brazil as brands invest in communication and expand to physical retail
                                              • Figure 55: Barriers to purchase clean beauty, 2022
                                              • Figure 56: Simple Organic and Sallve sell products in physical stores and drugstores
                                              • Figure 57: Creamy debuts in physical retail selling products at the Drogaria Iguatemi drugstore
                                          • Motivators to Purchase Clean Beauty

                                            • Brands can emphasize the safety of their formulas in educational packaging and labels
                                              • Figure 58: Motivators to purchase clean beauty, by age group, 2022
                                              • Figure 59: Ingredients Wellness reinforces the transparency and safety of its formulas
                                              • Figure 60: Hair Food ensures safety through labels with detailed information about ingredients
                                              • Figure 61: Love Beauty and Planet and Garnier provide information about ingredients on their packaging
                                            • Interest in zero-carbon products reveals concern over the climate crisis
                                              • Figure 62: Motivators to purchase clean beauty, by clean beauty product usage, 2022
                                              • Figure 63: Nivea offers climate-neutral products
                                          • Attitudes toward Clean Beauty

                                            • Clarity in relation to ethical and sustainable seals is an important step in gaining consumer confidence
                                              • Figure 64: Attitudes toward clean beauty, by gender and age, 2022
                                              • Figure 65: Garnier product evaluation system
                                              • Figure 66: Herbal Essences shampoos are certified and approved by EWG Verified
                                              • Figure 67: Revlon Facial Primer is certified and approved by EWG Verified
                                            • Biotechnology can be an ally in the development of sustainable, top-performing synthetic ingredients
                                              • Figure 68: Attitudes towards clean beauty, 2022
                                              • Figure 69: Biossance provides biotech squalane
                                              • Figure 70: MAKE Beauty develops products with a biotechnological approach
                                            • DE consumers represent potential little explored by clean beauty brands
                                              • Figure 71: Attitudes towards clean beauty, by socioeconomic group, 2022
                                              • Figure 72: Vegan by Needs answers doubts from customers
                                              • Figure 73: Private label clean beauty products with economical positioning
                                          • Appendix – Abbreviations

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