2022
0
Thailand Clean Beauty Market Report 2022
2022-04-06T09:02:13+01:00
REP24377E38_9A40_42B5_87AC_F26F7FDBDD55
2195
150322
[{"name":"Clean Beauty","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics\/clean-beauty"}]
Report
en_GB
Unify and clarify the definition to kickstart clean beauty in Thailand and put the focus on product efficacy and lifestyle integration to prolong engagement.Chayapat Ratchatawipasanan, Senior Beauty and Personal…

Thailand Clean Beauty Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Unify and clarify the definition to kickstart clean beauty in Thailand and put the focus on product efficacy and lifestyle integration to prolong engagement.

Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Graph 1: BPC claim categories, 2017-22
    • What consumers want and why
    • Graph 2: consumers who agree that clean beauty products are less effective than regular ones, 2021
    • Graph 3: consumers who strongly agree that using clean beauty products is part of a healthy lifestyle, 2021
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. Key trends

    • Graph 4: BPC launches with clean-beauty-related claims*, by region, 2017-22
    • Graph 5: top five BPC claim categories, 2017-22
    • Graph 6: top five BPC claim categories, 2017-22
    • Graph 7: natural claims of BPC launches with clean-beauty-related claims*, 2017-22
    • Graph 8: product claims category in dermacosmetics launches*, 2019-22
  3. Key drivers

    • GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND

      • Graph 9: top five free-from claims in BPC products, 2017-22
    • Consumer insights

      • Graph 10: clean beauty awareness and understanding consumer group, 2022
      • Graph 11: clean beauty perception, 2022
      • Consumers seek labelled and trustworthy clean beauty products
      • Graph 12: top five features in beauty products used in the past six months, 2021
      • Graph 13: consumers agree that clean beauty products are safer to use than regular beauty products, 2021
      • Graph 14: consumers who strongly agree that it is hard to tell if a product is truly a clean beauty product, 2021
      • Graph 15: consumers who agree that it is not worth paying more for beauty products with unproven 'clean' claims, 2021
      • Proven-efficacy clean beauty products are uncompromisable
      • Graph 16: consumers who agree that clean beauty products are less effective than regular beauty products, 2022
      • Graph 17: consumers who strongly agree that clean beauty should incorporate scientifically proven ingredients, 2022
      • Graph 18: consumers who strongly agree that more research and development goes into formulating clean beauty products than regular beauty products, 2021
      • Clean beauty is considered to be a long-term goal for a clean lifestyle
      • Graph 19: consumers who strongly agree that using clean beauty products is part of a healthy lifestyle, 2021
      • Graph 20: consumers who strongly agree that it's worth buying dermacosmetics to use for long-term effects, 2021
      • Graph 21: features of beauty products used in the past six months, 2022
      • Graph 22: sustainability-related activities consumers did in the past six months, 2021
    • Market applications

      • Opportunities for the short term: build an understanding of clean beauty
      • Opportunities for the medium term: engage with product efficacy, safety and science
      • Opportunities for the long term: incorporate clean beauty into consumers' lifestyles
      • Global innovations
    • Appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

      Consumer

      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

      Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

      Below is a sample report, understand what you are buying.

      Click to show report
      Thai Consumer Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

      Trusted by companies. Big and small.

      Want to speak to us directly?

      Contact us with your enquiry and our expert global team can help.

      Get in touch