2023
0
Thailand Clean Beauty Market Report 2023
2023-07-14T09:01:01+01:00
REP42D74CE0_2C92_4F28_BDF9_F4223FAF6F85
2600
165002
[{"name":"Clean Beauty","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics\/clean-beauty"}]
Report
en_GB
Boost awareness of and confidence in clean beauty by prioritising safe, natural formulations, reinforced by advanced technology and scientifically backed ingredients. Engage consumers via authentic sustainability actions.Chayapat Ratchatawipasanan, Senior…

Thailand Clean Beauty Market Report 2023

 2,600 (Excl.Tax)

Report Summary

Boost awareness of and confidence in clean beauty by prioritising safe, natural formulations, reinforced by advanced technology and scientifically backed ingredients. Engage consumers via authentic sustainability actions.

Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: BPC launches by claim category, 2018-23
    • Graph 2: features in beauty products that Clean Beauty Naive consumers are interested in and willing to pay more for, 2022
    • Graph 3: consumers interested in and willing to pay more for beauty products carrying an efficacy power claim, by consumer segment, 2023
    • Graph 4: consumers who strongly agree with the below statements, by clean beauty awareness and attitude towards sustainable brands, 2023
  2. KEY TRENDS

    • Consumers embrace safer beauty regimes
    • Graph 5: BPC launches by claim category, 2018-23
    • A quest for efficacy and proof among beauty consumers
    • The desire for a sustainable lifestyle promises a bright future for clean beauty
    • Graph 6: BPC launches with ethical & environmental claims, 2018-23
    • Graph 7: top five ethical & environmental claims in BPC launches, 2018-23
  3. WHAT CONSUMERS WANT AND WHY

    • Define clean beauty through transparent, skin-safe, natural formulations to raise awareness
    • Graph 8: clean beauty awareness and understanding consumer group, 2022 vs 2023
    • Graph 9: behaviour related to clean beauty that consumers are doing more, 2023
    • Graph 10: features in beauty products that Clean Beauty Naive consumers are interested in and willing to pay more for, 2022
    • Graph 11: consumers who strongly agree with 'brands that lack transparency (eg source of ingredients, safety information) must be banned', 2023
    • Graph 12: sources of beauty information that consumers rely on, 2023
    • Boost confidence in clean beauty with enhanced natural ingredients and a synthetic infusion
    • Graph 13: consumers who are aware of and interested in using clean beauty products, 2023
    • Graph 14: consumers interested in and willing to pay more for beauty products carrying an efficacy power claim, 2023
    • Graph 15: consumers interested in and willing to pay more for beauty products claimed to work at the cellular level, 2023
    • Graph 16: consumers who strongly agree that 'the effectiveness of beauty products with synthetic ingredients is much higher than the effectiveness of those with natural ingredients', 2023
    • Win over eco-minded consumers through brand actions
    • Graph 17: consumers who strongly agree that 'beauty brands that envision sustainability in their products are attractive', 2023
    • Graph 18: behaviour related to sustainable practices that consumers are doing more, by clean beauty awareness and attitude towards sustainable brands, 2023
    • Graph 19: consumers who strongly agree with the below statements, by clean beauty awareness and attitude towards sustainable brands, 2023
    • Graph 20: consumers who strongly agree that 'environmentally friendly beauty products should not be overpriced', by clean beauty awareness and attitude towards sustainable brands, 2023
  4. Appendix

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