2021
0
Europe Clothing Retailing Market Report 2021
2021-12-17T03:07:41+00:00
OX1049265
3195
146336
[{"name":"Fashion","url":"https:\/\/store.mintel.com\/industries\/fashion"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
“Clothing is among the sectors being hit the hardest by the ongoing COVID-19 outbreak across Europe. Consequently, the leading five economies experienced a significant fall in retail specialists’ sales of…

Europe Clothing Retailing Market Report 2021

£ 3,195 (Excl.Tax)

Report Summary

“Clothing is among the sectors being hit the hardest by the ongoing COVID-19 outbreak across Europe. Consequently, the leading five economies experienced a significant fall in retail specialists’ sales of between around 13% and 32% in 2020. Due to strong competition from online pureplayers as well as non-specialists, specialist retailers continue to lose their share of spending in the category. Nevertheless, emerging trends and shifts in consumer behaviour, including growing sustainability awareness, the rising popularity of second hand, increasing tech usage as well as booming online sales, create unmissable opportunities for retailers”.
– Utku Tansel, European Retail Analyst

Key issues covered in this Report

  • The impact of COVID-19 on the clothing retail sector
  • How the market will fare post-COVID-19
  • How specialists are performing compared to non-specialists
  • How clothing shopping behaviours have changed since the start of the COVID-19 outbreak
  • The role of online and the emergence of online-only specialists
  • The performance of the major clothing retailers in 2020.

Table of Contents

  1. Overview

      • Products covered in this Report
        • Key issues covered in this Report
          • Country and company coverage
            • Consumer research coverage
              • Definitions
                • Retail sector definitions
                  • Consumer spending definitions
                    • Financial definitions
                      • Currencies
                        • Abbreviations
                        • COVID-19: Market Context

                          • Short, medium and long term impact on the sector
                            • Figure 1: Short, medium and long term impact of COVID-19 on clothing, 2021
                        • Executive Summary – Europe – The Market

                            • Consumer spending on clothing
                                • Figure 2: Europe: consumer spending on clothing (including VAT), 2016-21
                                • Figure 3: Europe: consumer spending on clothing (including VAT), 2020
                                • Figure 4: Europe: spending on clothing as % all consumer spending, 2016-21
                                • Figure 5: Europe: clothing as % of all spending, 2020
                                • Figure 6: Europe: change in clothing’s share of all consumer spending, 2016-20
                              • Spending per capita
                                • Figure 7: Europe: spending on clothing per capita, including VAT, 2020
                              • Clothing specialists’ sales
                                  • Figure 8: Europe Big Five: specialist clothing retailers, sales (excluding VAT), 2016-21
                                  • Figure 9: Europe Big Five: specialist clothing retailers, forecast sales (excl. VAT), 2021-26
                                  • Figure 10: Europe Big Five: clothing specialists sales, 2016-26
                                  • Figure 11: Europe Big Five: clothing specialists’ sales by country, 2016-26
                                • Specialists relative to all spending
                                  • Figure 12: Europe Big Five: sales by clothing specialists as % all spending on clothing, 2020
                                • Around a third of consumers are spending less on clothing
                                  • Figure 13: Europe Big 5: changes to spending habits as a result of the COVID-19 pandemic, 2021‎
                                • Online
                                    • Figure 14: UK, Germany, France, and Italy: online sales of clothing, including VAT, 2020
                                    • Figure 15: Europe Big 5: changes to spending habits as a result of the COVID-19 pandemic, 2021‎
                                  • Companies and brands
                                    • Clothing specialists
                                      • Fashion retailers’ sales drop while Inditex still in the lead
                                        • Online benefits greatly from COVID-19
                                          • Figure 16: Europe: leading clothing specialists, sales, 2016/17-2020/21
                                          • Figure 17: Europe: leading clothing specialists, outlets, 2016/17-2020/21
                                        • Market shares
                                          • Figure 18: Leading clothing specialists, share of all spending on clothing and footwear, 2016/17-2020/21
                                      • Executive Summary – Europe – The Consumer

                                        • The research
                                          • Where people shop
                                            • In-store vs online
                                                • Figure 19: Europe: channels used for buying clothes in the last 12 months, 2021
                                                • Figure 20: Europe: clothing shoppers who have bought online and not in-store, 2021
                                              • Leading online retailers
                                                  • Figure 21: Europe: top five most popular retailers for online clothing shopping, 2021
                                                • Leading in-store retailers
                                                    • Figure 22: Europe: top five most popular retailers for in-store clothing shopping, 2021
                                                  • Participation in selected behaviours when shopping for clothing
                                                      • Figure 23: Europe: clothing shopping behaviours, have done in the last 12 months, 2021
                                                    • Second-hand becomes more popular
                                                      • Empowering sustainable choices
                                                        • The emergence of the virtual world
                                                            • Figure 24: Europe: clothing shopping behaviours, haven’t done but interested in doing so in the future, 2021
                                                        • Executive Summary – Europe – Launch Activity and Innovation

                                                          • Sustainability moves higher up on fashion retailers’ agenda
                                                            • Marks & Spencer pledges to be net zero by the year 2040
                                                              • & Other Stories introduce recycling scheme
                                                                • ReBoot scheme by Hunter
                                                                  • Inditex unveils a new sustainability initiative
                                                                    • Mango launches a new sustainable brand
                                                                      • H&M continues to expand its commitment to sustainability
                                                                        • Primark extends recycling service to Europe
                                                                          • United Colors of Benetton debuts a new sustainable store concept
                                                                            • Second hand takes off
                                                                              • Rental becoming more popular
                                                                                • The Vampire’s Wife teams up with clothing rental site Hurr
                                                                                  • Childrenswear available to rent at Arket
                                                                                    • Rent a menswear suit at H&M
                                                                                      • Fashion technology and virtual world
                                                                                        • Retailers continue to experiment with new formats/collaborations to create a point of differentiation
                                                                                          • In the UK, H&M teams up with actor John Boyega for new menswear collection
                                                                                            • Gucci opens experimental pop-ups in Germany, Italy and the UK
                                                                                              • Adidas continues its collaboration with Stella McCartney launching a new collection
                                                                                                • Barbour partners with House of Hackney
                                                                                                  • Brands taking a stand on social movements
                                                                                                    • Tommy Hilfiger launches social good campaign
                                                                                                      • Nike supporting Black Lives Matter
                                                                                                        • Ecommerce remains an important focus for retailers even after stores opened
                                                                                                          • Pinterest unveils new shopping features
                                                                                                            • Boohoo launches a Debenhams online marketplace
                                                                                                            • France

                                                                                                              • Overview
                                                                                                                • Key issues covered in this Report
                                                                                                                  • Areas covered in this Report
                                                                                                                    • Executive summary
                                                                                                                      • COVID-19: market context
                                                                                                                        • Figure 25: France: short, medium and long term impact of COVID-19 on clothing retailing, 2021
                                                                                                                      • The market
                                                                                                                        • Market size and forecast
                                                                                                                          • Figure 26: France: consumer spending on clothing (including VAT), 2016-21
                                                                                                                        • Retail sector size and forecast
                                                                                                                          • Figure 27: France: specialist clothing retailers, sales (excluding VAT), 2016-21
                                                                                                                        • Channels to market
                                                                                                                          • The consumer
                                                                                                                            • How they shop for clothing
                                                                                                                              • Figure 28: France: how consumers have bought clothes for themselves in the last 12 months, 2019-21
                                                                                                                              • Figure 29: France: people who have bought clothes for themselves in-store and/or online or have not bought clothes in the last 12 months, by gender and age, 2021
                                                                                                                            • Where they shop for clothing
                                                                                                                              • Figure 30: France: retailers used to purchase clothing (in-store or online) in the last 12 months, 2021 vs 2020
                                                                                                                              • Figure 31: France: retailers shopped by age and gender, 2021
                                                                                                                            • Participation in selected behaviours when shopping for clothing
                                                                                                                              • Figure 32: France: clothing shopping behaviours, 2021
                                                                                                                            • Companies and brands
                                                                                                                              • Market shares
                                                                                                                                • Figure 33: France: Leading specialist clothing retailers, sales as % all spending on clothing, 2020
                                                                                                                              • Online
                                                                                                                                • Issues and insights
                                                                                                                                  • COVID-19 has accelerated the development of technology in fashion
                                                                                                                                    • Sustainability issues are high priority
                                                                                                                                      • The market
                                                                                                                                        • Market size and performance
                                                                                                                                          • Figure 34: France: consumer spending on clothing (including VAT), 2016-21
                                                                                                                                        • Retail sector size and forecast
                                                                                                                                          • Figure 35: France: specialist clothing retailers, sales (excluding VAT), 2016-21
                                                                                                                                          • Figure 36: France: specialist clothing retailers, forecast sales (excluding VAT), 2021-26
                                                                                                                                        • Market drivers
                                                                                                                                          • The economy is strengthening
                                                                                                                                            • Domestic demand is a key growth driver for retailers
                                                                                                                                              • The jobs market has been more resilient than expected
                                                                                                                                                • Potential for more social unrest
                                                                                                                                                  • Figure 37: France: key economic projections, % annual change, 2019-23
                                                                                                                                                • Consumers are feeling more optimistic
                                                                                                                                                  • Figure 38: France: trends in levels of consumer confidence, 2019- 21
                                                                                                                                                • Retail sales began to recover in spring 2021
                                                                                                                                                  • Figure 39: France: year-on-year retail sales volume growth, 2019-21
                                                                                                                                                  • Figure 40: France: percentage change in first half value retail sales, by category, 2021
                                                                                                                                                • Inflation
                                                                                                                                                  • Figure 41: France: consumer prices * of clothing and footwear, annual % change, 2016-20
                                                                                                                                                  • Figure 42: France: consumer prices * of clothing and footwear, annual % change, 2020-21
                                                                                                                                                • More confidence about shopping in-store
                                                                                                                                                  • Figure 43: France: changes in spending habits since the start of the outbreak, 2020-21
                                                                                                                                                • Social inequalities exist
                                                                                                                                                  • Figure 44: France: financial impact of the COVID-19 pandemic, 2021
                                                                                                                                                • A third of consumers are spending less on clothing
                                                                                                                                                  • Figure 45: France: changes to spending habits as a result of the COVID-19 pandemic, 2021‎
                                                                                                                                                • Channels to market
                                                                                                                                                  • The consumer
                                                                                                                                                    • How they shop for clothing
                                                                                                                                                      • Figure 46: France: how consumers have bought clothes for themselves in the last 12 months, 2019-21
                                                                                                                                                      • Figure 47: France: how consumers have bought clothes for themselves in the last 12 months, by gender and age group, 2021
                                                                                                                                                    • The growing importance of smartphones
                                                                                                                                                      • Figure 48: France: how consumers have bought clothes for themselves in the last 12 months, 2021
                                                                                                                                                    • Young women have continued to shop, while young men cut back
                                                                                                                                                      • Figure 49: France: people who have bought clothes for themselves in-store and/or online or have not bought clothes in the last 12 months, by gender and age, 2021
                                                                                                                                                    • Where they shop for clothing
                                                                                                                                                      • Figure 50: France: types of retailers used to purchase clothing (in-store or online) in the last 12 months, by channel, 2021
                                                                                                                                                      • Figure 51: France: retailers used to purchase clothing in-store in the last 12 months, 2021
                                                                                                                                                      • Figure 52: France: retailers used to purchase clothing online in the last 12 months, 2021
                                                                                                                                                    • Customer profiles
                                                                                                                                                      • Figure 53: France: retailer customer profiles, by gender, 2021
                                                                                                                                                      • Figure 54: France: retailer customer profiles, by age, 2021
                                                                                                                                                      • Figure 55: France: retailers shopped by age and gender, 2021
                                                                                                                                                    • Participation in selected behaviours when shopping for clothing
                                                                                                                                                      • Figure 56: France: clothing shopping behaviours, 2021
                                                                                                                                                    • Second-hand
                                                                                                                                                        • Figure 57: France: clothing shopping behaviours by retailer shopped, 2021
                                                                                                                                                      • Sustainability
                                                                                                                                                        • Figure 58: France: clothing shopping behaviours by retailer shopped, 2021
                                                                                                                                                      • The virtual world
                                                                                                                                                        • Figure 59: France: clothing shopping behaviours by retailer shopped, 2021
                                                                                                                                                      • Adding services could enhance stores’ attractiveness
                                                                                                                                                        • Figure 60: France: clothing shopping behaviours by retailer shopped, 2021
                                                                                                                                                      • Companies and brands
                                                                                                                                                        • The distribution landscape is changing
                                                                                                                                                          • Mergers & acquisitions
                                                                                                                                                            • The FIB group on a buying spree
                                                                                                                                                              • Groupe Beaumanoir benefits from the Vivarte collapse
                                                                                                                                                                • Clothing brands partnering with hypermarkets
                                                                                                                                                                  • Diversification into second hand
                                                                                                                                                                      • Figure 61: France: leading specialist clothing retailers, sales (excluding VAT), 2016-20
                                                                                                                                                                      • Figure 62: France: leading specialist clothing retailers, outlets, 2016-20
                                                                                                                                                                    • Market shares
                                                                                                                                                                      • Figure 63: France: leading specialist clothing retailers, sales as % all spending on clothing, 2016-20
                                                                                                                                                                    • Online
                                                                                                                                                                      • Online retailing in France
                                                                                                                                                                        • The clothing sector online
                                                                                                                                                                          • Leading online players
                                                                                                                                                                            • Appendix – Research methodology, data sources and abbreviations
                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                • Data sources
                                                                                                                                                                                • Italy

                                                                                                                                                                                  • Overview
                                                                                                                                                                                    • Key issues covered in this Report
                                                                                                                                                                                      • Areas covered in this Report
                                                                                                                                                                                        • Executive summary
                                                                                                                                                                                          • COVID-19: market context
                                                                                                                                                                                              • Figure 64: Italy: short, medium and long term impact of COVID-19 on clothing retailing, October 2021
                                                                                                                                                                                            • The market
                                                                                                                                                                                              • Market size and forecast
                                                                                                                                                                                                  • Figure 65: Italy: consumer spending on clothing (including VAT), 2016-21
                                                                                                                                                                                                • Market drivers
                                                                                                                                                                                                  • Retail sector size and forecast
                                                                                                                                                                                                    • Figure 66: Italy: specialist clothing retailers, sales (excluding VAT), 2016-21
                                                                                                                                                                                                  • Channels to market
                                                                                                                                                                                                    • Figure 67: Italy: estimated distribution of spending on clothing and footwear by channel, 2020
                                                                                                                                                                                                  • The consumer
                                                                                                                                                                                                    • How they shop for clothing
                                                                                                                                                                                                      • Figure 68: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, 2019-21
                                                                                                                                                                                                    • Where they shop for clothing
                                                                                                                                                                                                      • Figure 69: Italy: retailers used for buying clothes for themselves in the past 12 months, 2021
                                                                                                                                                                                                    • Participation in selected behaviours when shopping for clothing
                                                                                                                                                                                                        • Figure 70: Italy: participation in selected behaviours when shopping for clothing, 2021
                                                                                                                                                                                                      • Companies and brands
                                                                                                                                                                                                        • Leading players
                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                            • Figure 71: Italy: leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2016-20
                                                                                                                                                                                                          • Online
                                                                                                                                                                                                            • Issues and insights
                                                                                                                                                                                                              • COVID is changing the way specialist clothing retailers operate
                                                                                                                                                                                                                • Retailers need to build resilience into their business models
                                                                                                                                                                                                                  • The importance of being omnichannel
                                                                                                                                                                                                                    • Is store-only a viable strategy anymore?
                                                                                                                                                                                                                      • Clothes shopping behaviours still being impacted by COVID
                                                                                                                                                                                                                        • Working from home: good for online but has brought changes in the sales mix
                                                                                                                                                                                                                          • The growing focus on sustainability
                                                                                                                                                                                                                            • Sustainability has risen up the consumer agenda
                                                                                                                                                                                                                              • Companies need to take a lead
                                                                                                                                                                                                                                • A growing market with potential
                                                                                                                                                                                                                                  • Transparency is key
                                                                                                                                                                                                                                    • Second-hand will become an important pillar of sustainability
                                                                                                                                                                                                                                      • The market
                                                                                                                                                                                                                                        • Market size and performance
                                                                                                                                                                                                                                            • Figure 72: Italy: consumer spending on clothing and footwear (including VAT), 2016-21
                                                                                                                                                                                                                                          • Retail sector size and forecast
                                                                                                                                                                                                                                            • Figure 73: Italy: specialist clothing retailers, sales (excluding VAT), 2016-21
                                                                                                                                                                                                                                            • Figure 74: Italy: specialist clothing retailers, forecast sales (excluding VAT), 2021-26
                                                                                                                                                                                                                                          • Market drivers
                                                                                                                                                                                                                                            • The Italian economy
                                                                                                                                                                                                                                              • Figure 75: Italy: key economic projections, % annual change, 2019-22
                                                                                                                                                                                                                                            • Consumer confidence rises
                                                                                                                                                                                                                                              • Figure 76: Italy: trends in levels of consumer confidence, 2019-21
                                                                                                                                                                                                                                            • Trends in retail sales
                                                                                                                                                                                                                                              • Figure 77: Italy: year-on-year retail sales volume growth, 2019-21
                                                                                                                                                                                                                                              • Figure 78: Italy: percentage annual change in first quarter value retail sales, by category, 2021
                                                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                                                              • Figure 79: Italy: consumer prices* of clothing and footwear, annual % change, 2016-20
                                                                                                                                                                                                                                              • Figure 80: Italy: consumer prices * of clothing and footwear, annual % change, 2020-21
                                                                                                                                                                                                                                            • The continuing impact of COVID
                                                                                                                                                                                                                                              • Figure 81: Italy: changes in spending habits since the start of the COVID outbreak, 2020-21
                                                                                                                                                                                                                                              • Figure 82: Italy: financial impact of the COVID-19 pandemic, 2021
                                                                                                                                                                                                                                              • Figure 83: Italy: financial situation since start of the COVID outbreak, 2021
                                                                                                                                                                                                                                              • Figure 84: Italy: changes to spending habits as a result of the COVID-19 pandemic, 2021‎
                                                                                                                                                                                                                                            • Sustainability moves to the forefront of consumers’ minds
                                                                                                                                                                                                                                              • Figure 85: Italy: agreement with statements about sustainability and price, 2021
                                                                                                                                                                                                                                              • Figure 86: Italy: agreement with statements about sustainability and price, vs other major European nations, 2021
                                                                                                                                                                                                                                              • Figure 87: Italy: attitudes relating to climate change, 2021
                                                                                                                                                                                                                                              • Figure 88: Italy: what people would spend on if they had some money left over , 2021
                                                                                                                                                                                                                                            • Wellness trend offers opportunities for clothing retailers to innovate
                                                                                                                                                                                                                                              • Figure 89: Italy: main wellness priorities, 2021
                                                                                                                                                                                                                                            • Channels to market
                                                                                                                                                                                                                                              • Figure 90: Italy: estimated distribution of spending on clothing and footwear by channel, 2020
                                                                                                                                                                                                                                            • The consumer
                                                                                                                                                                                                                                              • How they shop for clothing
                                                                                                                                                                                                                                                • Figure 91: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, 2019-21
                                                                                                                                                                                                                                              • Laptops/desktops still important for buying clothes
                                                                                                                                                                                                                                                • Figure 92: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by detailed category, 2020-21
                                                                                                                                                                                                                                              • Almost half of clothes buyers only shop in-store
                                                                                                                                                                                                                                                • Figure 93: Italy: exclusive clothes shopper groups, 2021
                                                                                                                                                                                                                                              • Channel age profiles
                                                                                                                                                                                                                                                • Figure 94: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by age, 2021
                                                                                                                                                                                                                                                • Figure 95: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by employment location, 2021
                                                                                                                                                                                                                                              • Where they shop for clothing
                                                                                                                                                                                                                                                • Specialists still the most popular place to buy clothes
                                                                                                                                                                                                                                                  • Figure 96: Italy: retailers used for buying clothes for themselves in the past 12 months, 2021
                                                                                                                                                                                                                                                • Specialists dominate in-store buying but supermarkets are important outlets too
                                                                                                                                                                                                                                                  • Figure 97: Italy: retailers used for buying clothes in-store for themselves in the past 12 months, 2021
                                                                                                                                                                                                                                                • Amazon leads online channel but Zalando is also more popular than store-based specialists online
                                                                                                                                                                                                                                                  • Figure 98: Italy: retailers used for buying clothes online for themselves in the last 12 months, 2021
                                                                                                                                                                                                                                                • Retailer profiles
                                                                                                                                                                                                                                                  • Figure 99: Italy: retailer customer profile, by gender, 2021
                                                                                                                                                                                                                                                  • Figure 100: Italy: retailer customer profile, by age, 2021
                                                                                                                                                                                                                                                  • Figure 101: Italy: retailer customer profile, by financial situation, 2021
                                                                                                                                                                                                                                                • Clothes buyers shop across a wide portfolio of brands
                                                                                                                                                                                                                                                  • Figure 102: Italy: retailers used for buying clothes for themselves in the past 12 months, by retailers used for buying clothes for themselves in the past 12 months, 2021
                                                                                                                                                                                                                                                • OVS has lowest online conversion of in-store shoppers
                                                                                                                                                                                                                                                  • Figure 103: Italy: retailers used for buying clothes for themselves online in the past 12 months, by retailers used for buying clothes in-store for themselves in the past 12 months, 2021
                                                                                                                                                                                                                                                • Participation in selected behaviours when shopping for clothing
                                                                                                                                                                                                                                                  • Sustainability rises by clothes buyers’ agendas
                                                                                                                                                                                                                                                    • Services drive store footfall
                                                                                                                                                                                                                                                      • Second-hand takes off
                                                                                                                                                                                                                                                        • Broadening the offer
                                                                                                                                                                                                                                                          • Virtual try-on taking off and attracts strong future interest
                                                                                                                                                                                                                                                            • Styling apps also have appeal
                                                                                                                                                                                                                                                              • Pay-later schemes boost payment options
                                                                                                                                                                                                                                                                • Figure 104: Italy: participation in selected behaviours when shopping for clothing, 2021
                                                                                                                                                                                                                                                              • Leading brands making headway on sustainable clothing
                                                                                                                                                                                                                                                                • Figure 105: Italy: participation in selected behaviours in the last 12 months, by retailers used for buying clothes for themselves in the last 12 months, 2021
                                                                                                                                                                                                                                                              • Strong interest in buying sustainable clothing in the future
                                                                                                                                                                                                                                                                • Figure 106: Italy: interest in participating in selected behaviours in the future, by retailers used for buying clothes for themselves in the last 12 months, 2021
                                                                                                                                                                                                                                                              • Companies and brands
                                                                                                                                                                                                                                                                • Inditex consolidates its position
                                                                                                                                                                                                                                                                  • OVS builds on good performance and makes acquisitions
                                                                                                                                                                                                                                                                    • Calzedonia not as badly hit by COVID as some
                                                                                                                                                                                                                                                                      • H&M continues to innovate
                                                                                                                                                                                                                                                                        • Zalando benefits from lockdown boost
                                                                                                                                                                                                                                                                          • Benetton tries to seize the sustainability initiative
                                                                                                                                                                                                                                                                            • Primark scales up
                                                                                                                                                                                                                                                                              • Figure 107: Italy: leading specialist clothing retailers, sales (excl VAT), 2016-20
                                                                                                                                                                                                                                                                              • Figure 108: Italy: leading specialist clothing retailers, outlets, 2016-20
                                                                                                                                                                                                                                                                            • Market shares
                                                                                                                                                                                                                                                                              • Figure 109: Italy: leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2016-20
                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                              • Online retailing in Italy
                                                                                                                                                                                                                                                                                • The clothing sector online
                                                                                                                                                                                                                                                                                  • Leading online players
                                                                                                                                                                                                                                                                                      • Figure 110: Italy: leading retailers’ estimated clothing sales online, 2020
                                                                                                                                                                                                                                                                                    • Appendix
                                                                                                                                                                                                                                                                                      • Abbreviations
                                                                                                                                                                                                                                                                                        • Data sources
                                                                                                                                                                                                                                                                                        • Spain

                                                                                                                                                                                                                                                                                          • Overview
                                                                                                                                                                                                                                                                                            • Key issues covered in this Report
                                                                                                                                                                                                                                                                                              • Areas covered in this Report
                                                                                                                                                                                                                                                                                                • Executive summary
                                                                                                                                                                                                                                                                                                  • COVID-19: market context
                                                                                                                                                                                                                                                                                                    • Figure 111: Spain: short, medium and long term impact of COVID-19 on clothing retailing, 2021
                                                                                                                                                                                                                                                                                                  • The market
                                                                                                                                                                                                                                                                                                    • Market size and forecast
                                                                                                                                                                                                                                                                                                      • Figure 112: Spain: consumer spending on clothing (including VAT), 2016-21
                                                                                                                                                                                                                                                                                                    • Retail sector size and forecast
                                                                                                                                                                                                                                                                                                      • Figure 113: Spain: specialist clothing retailers, sales (excl. VAT), 2016-21
                                                                                                                                                                                                                                                                                                    • Market drivers
                                                                                                                                                                                                                                                                                                      • Channels to market
                                                                                                                                                                                                                                                                                                        • The consumer
                                                                                                                                                                                                                                                                                                          • How they shop for clothing
                                                                                                                                                                                                                                                                                                            • Figure 114: Spain: how consumers have bought clothes for themselves in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                          • Where they shop for clothing
                                                                                                                                                                                                                                                                                                            • Figure 115: Spain: types of retailers used to purchase clothing in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                          • Participation in selected behaviours when shopping for clothing
                                                                                                                                                                                                                                                                                                            • Figure 116: Spain: clothing shopping behaviours, 2021
                                                                                                                                                                                                                                                                                                          • Companies and brands
                                                                                                                                                                                                                                                                                                            • Leading players
                                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                                                                                  • Issues and insights
                                                                                                                                                                                                                                                                                                                    • On-demand fashion a solution to overproduction and waste
                                                                                                                                                                                                                                                                                                                      • Mainstream retailers pivot more to resale, as buyers flock to peer-to-peer marketplaces
                                                                                                                                                                                                                                                                                                                        • The market
                                                                                                                                                                                                                                                                                                                          • Market size and performance
                                                                                                                                                                                                                                                                                                                            • Figure 117: Spain: consumer spending on clothing (including VAT), 2016-21
                                                                                                                                                                                                                                                                                                                          • Retail sector size and forecast
                                                                                                                                                                                                                                                                                                                            • Figure 118: Spain: specialist clothing retailers, sales (excluding VAT), 2016-21
                                                                                                                                                                                                                                                                                                                            • Figure 119: Spain: specialist clothing retailers, forecast sales (excl. VAT), 2021-26
                                                                                                                                                                                                                                                                                                                          • Market drivers
                                                                                                                                                                                                                                                                                                                            • Economy hit hard by COVID-19 in 2020, but beginning to bounce back
                                                                                                                                                                                                                                                                                                                              • Figure 120: Spain: key economic projections, % annual change, 2019-22
                                                                                                                                                                                                                                                                                                                            • Easing of lockdown restrictions triggers uplift in consumer confidence
                                                                                                                                                                                                                                                                                                                              • Figure 121: Spain: trends in levels of consumer confidence, 2019-21
                                                                                                                                                                                                                                                                                                                            • Retail sales bounce back in spring 2021, but suffer a blow with resurgence in COVID-19 cases
                                                                                                                                                                                                                                                                                                                              • Figure 122: Spain: year-on-year retail sales volume growth, 2019-21
                                                                                                                                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                                                                                                                                              • Figure 123: Spain: consumer prices * of clothing and footwear, annual % change, 2016-20
                                                                                                                                                                                                                                                                                                                              • Figure 124: Spain: consumer prices * of clothing and footwear, annual % change, 2020-21
                                                                                                                                                                                                                                                                                                                            • People more confident about shopping in-store, but online habits persist
                                                                                                                                                                                                                                                                                                                              • Figure 125: Spain: changes in spending habits since the start of the outbreak, 2020-21
                                                                                                                                                                                                                                                                                                                            • Uncertainty surrounding the pandemic drives up savings
                                                                                                                                                                                                                                                                                                                              • Figure 126: Spain: financial impact of the COVID-19 pandemic, 2021
                                                                                                                                                                                                                                                                                                                            • Prioritising essential purchases over non-essentials
                                                                                                                                                                                                                                                                                                                              • Figure 127: Spain: changes to spending habits as a result of the COVID-19 pandemic, 2021
                                                                                                                                                                                                                                                                                                                            • Channels to market
                                                                                                                                                                                                                                                                                                                              • The consumer
                                                                                                                                                                                                                                                                                                                                • How they shop for clothing
                                                                                                                                                                                                                                                                                                                                  • Gap between in-store and online clothes shopping shrinking
                                                                                                                                                                                                                                                                                                                                    • Figure 128: Spain: how consumers have bought clothes for themselves in the last 12 months, 2019-21
                                                                                                                                                                                                                                                                                                                                  • Shift to online clothes buying being driven by Generation X and Millennial shoppers
                                                                                                                                                                                                                                                                                                                                    • Figure 129: Spain: how consumers have bought clothes for themselves in the last 12 months, by gender and age group, 2021
                                                                                                                                                                                                                                                                                                                                  • Laptop/desktop most popular online buying method, but activity shifting to mobile devices
                                                                                                                                                                                                                                                                                                                                    • Figure 130: Spain: how consumers have bought clothes for themselves in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                  • Where they shop for clothing
                                                                                                                                                                                                                                                                                                                                    • Clothing specialists still preferred buying destination, be it in-store or online
                                                                                                                                                                                                                                                                                                                                      • Figure 131: Spain: types of retailers used to purchase clothing in the last 12 months, by channel, 2021
                                                                                                                                                                                                                                                                                                                                    • El Corte Inglés the single most popular in-store purchasing destination
                                                                                                                                                                                                                                                                                                                                      • Figure 132: Spain: types of retailers used to purchase clothing in-store in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                    • Amazon the single most popular online purchasing destination for clothing
                                                                                                                                                                                                                                                                                                                                      • Figure 133: Spain: types of retailers used to purchase clothing online in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                    • Customer profiles
                                                                                                                                                                                                                                                                                                                                      • Figure 134: Spain: retailer customer profiles, by gender, 2021
                                                                                                                                                                                                                                                                                                                                      • Figure 135: Spain: retailer customer profiles, by age, 2021
                                                                                                                                                                                                                                                                                                                                    • Participation in selected behaviours when shopping for clothing
                                                                                                                                                                                                                                                                                                                                      • Figure 136: Spain: clothing shopping behaviours by age, 2021
                                                                                                                                                                                                                                                                                                                                    • Stores need to work harder to make the trip worthwhile for shoppers
                                                                                                                                                                                                                                                                                                                                      • Figure 137: Spain: clothing shopping behaviours by age, 2021
                                                                                                                                                                                                                                                                                                                                    • Dressing the home as well as the wardrobe
                                                                                                                                                                                                                                                                                                                                      • Figure 138: Spain: clothing shopping behaviours by age, 2021
                                                                                                                                                                                                                                                                                                                                    • Sustainability to become a bigger influence on shoppers’ choice of clothing
                                                                                                                                                                                                                                                                                                                                      • Figure 139: Spain: clothing shopping behaviours by age, 2021
                                                                                                                                                                                                                                                                                                                                    • Shoppers looking for a cheaper and greener way to buy clothing turning to online resale platforms
                                                                                                                                                                                                                                                                                                                                      • Figure 140: Spain: clothing shopping behaviours by age, 2021
                                                                                                                                                                                                                                                                                                                                    • Companies and brands
                                                                                                                                                                                                                                                                                                                                      • Inditex betting on pandemic habits sticking and expanding integrated store concept
                                                                                                                                                                                                                                                                                                                                        • Store-only Primark sales dented by COVID-19 lockdowns but pressing ahead with bricks-and-mortar strategy
                                                                                                                                                                                                                                                                                                                                          • Tendam emulating online fashion pure-players one-stop shop strategy
                                                                                                                                                                                                                                                                                                                                            • Zalando consumers benefit from faster delivery
                                                                                                                                                                                                                                                                                                                                              • Mango offers enhanced online and in-store experience
                                                                                                                                                                                                                                                                                                                                                • C&A slashes home delivery waiting time and expands digital footprint
                                                                                                                                                                                                                                                                                                                                                  • Kiabi shop-in-shop concept and second-hand clothes push
                                                                                                                                                                                                                                                                                                                                                    • Figure 141: Spain: leading specialist clothing retailers, sales (excl VAT), 2017-20
                                                                                                                                                                                                                                                                                                                                                    • Figure 142: Spain: leading specialist clothing retailers, outlets, 2017-20
                                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                                      • Figure 143: Spain: leading specialist clothing retailers, sales as % all spending on clothing, 2016-20
                                                                                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                                                                                      • Online retailing in Spain
                                                                                                                                                                                                                                                                                                                                                        • The clothing sector online
                                                                                                                                                                                                                                                                                                                                                          • Leading online players
                                                                                                                                                                                                                                                                                                                                                              • Figure 144: Spain: leading retailers’ estimated clothing and footwear sales online, 2017-20
                                                                                                                                                                                                                                                                                                                                                            • Appendix
                                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                • Data sources
                                                                                                                                                                                                                                                                                                                                                                • UK

                                                                                                                                                                                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                                                                                                                                                                                    • Key issues covered in this Report
                                                                                                                                                                                                                                                                                                                                                                      • COVID-19: Market context
                                                                                                                                                                                                                                                                                                                                                                        • Economic and other assumptions
                                                                                                                                                                                                                                                                                                                                                                          • Products covered in this Report
                                                                                                                                                                                                                                                                                                                                                                            • Executive Summary
                                                                                                                                                                                                                                                                                                                                                                              • Impact of COVID-19 on clothing category
                                                                                                                                                                                                                                                                                                                                                                                • Figure 145: Short-, medium- and long-term impact of COVID-19 on clothing, 2021
                                                                                                                                                                                                                                                                                                                                                                              • The market
                                                                                                                                                                                                                                                                                                                                                                                • Revival in demand for clothing
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 146: Consumer spending on clothing and accessories, 2016-26
                                                                                                                                                                                                                                                                                                                                                                                • Gradual recovery for specialists
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 147: Retail sales through specialist clothing retailers, 2016-26
                                                                                                                                                                                                                                                                                                                                                                                • Online still the preference for consumers
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 148: online sales of clothing and accessories, 2016-21 (est)
                                                                                                                                                                                                                                                                                                                                                                                • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                                  • Next holds place as leading specialist
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 149: Leading specialist retailers compound annual growth in revenues, 2016-20
                                                                                                                                                                                                                                                                                                                                                                                  • Marks and Spencer still a trusted brand, while Uniqlo perceived as innovative
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 150: Attitudes towards and usage of selected brands, 2021
                                                                                                                                                                                                                                                                                                                                                                                  • Uptick in advertising spend with reopening of stores, especially on digital
                                                                                                                                                                                                                                                                                                                                                                                    • The Consumer
                                                                                                                                                                                                                                                                                                                                                                                      • Fashion purchases regaining traction
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 151: Outerwear items purchased in the last three months, September 2020- October 2021
                                                                                                                                                                                                                                                                                                                                                                                      • Online remains the preference, despite reopening of stores
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 152: How consumers have bought clothes for themselves in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                                      • Amazon drops behind Marks and Spencer
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 153: Retailers used to purchase clothing in the last 12 months (NET of retailers used to purchase in-store and/or online), 2021
                                                                                                                                                                                                                                                                                                                                                                                      • Shift to thrift: shopping for second-hand clothing is on the rise
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 154: Changes to clothes shopping behaviour compared with pre-COVID-19, 2021
                                                                                                                                                                                                                                                                                                                                                                                      • Events and holidays remain key purchasing drivers
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 155: Motivations for buying new clothing, 2021
                                                                                                                                                                                                                                                                                                                                                                                      • Huge demand for better quality items
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 156: Main improvements consumers want from retailers/brands they buy clothes from, 2021
                                                                                                                                                                                                                                                                                                                                                                                      • Shopping sustainably a fast-growing interest
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 157: Current shopping behaviours and future interest in them, 2021
                                                                                                                                                                                                                                                                                                                                                                                      • Issues & Insights
                                                                                                                                                                                                                                                                                                                                                                                        • Who are the winners and losers in clothing?
                                                                                                                                                                                                                                                                                                                                                                                          • Winners
                                                                                                                                                                                                                                                                                                                                                                                            • Losers
                                                                                                                                                                                                                                                                                                                                                                                              • What are the main opportunities for driving growth?
                                                                                                                                                                                                                                                                                                                                                                                                • Growing second-hand market
                                                                                                                                                                                                                                                                                                                                                                                                  • More personalised shopping experiences and products
                                                                                                                                                                                                                                                                                                                                                                                                    • Promoting size inclusivity
                                                                                                                                                                                                                                                                                                                                                                                                      • Rising awareness of sustainability in fashion
                                                                                                                                                                                                                                                                                                                                                                                                        • Extending into new categories such as homeware
                                                                                                                                                                                                                                                                                                                                                                                                          • Market Size and Performance
                                                                                                                                                                                                                                                                                                                                                                                                            • Clothing market hard hit by COVID-19
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 158: Short-, medium- and long-term impact of COVID-19 on clothing, 2021
                                                                                                                                                                                                                                                                                                                                                                                                            • Restrictions on events hurt sales
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 159: Consumer spending on clothing and accessories, at current prices and constant prices, 2016-26
                                                                                                                                                                                                                                                                                                                                                                                                            • Consumers polarised by financial effects of pandemic
                                                                                                                                                                                                                                                                                                                                                                                                              • Market Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                • Pent-up demand drives growth
                                                                                                                                                                                                                                                                                                                                                                                                                  • Retailers hit by higher costs
                                                                                                                                                                                                                                                                                                                                                                                                                    • Reliance on online channels
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 160: Market forecast the clothing and accessories market, 2026-26
                                                                                                                                                                                                                                                                                                                                                                                                                    • Market drivers and assumptions
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 161: Key drivers affecting Mintel’s market forecast, 2015-26
                                                                                                                                                                                                                                                                                                                                                                                                                    • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                      • Sector Size and Performance
                                                                                                                                                                                                                                                                                                                                                                                                                        • Pent up demand grows
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 162: Retail sales through specialist clothing retailers, 2016-26
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 163: Retail sales through specialist clothing retailers, at current and constant prices, 2016-26
                                                                                                                                                                                                                                                                                                                                                                                                                        • Rising costs affecting growth
                                                                                                                                                                                                                                                                                                                                                                                                                          • Market drivers and assumptions
                                                                                                                                                                                                                                                                                                                                                                                                                            • Clothing sales through specialist clothing retailers
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 164: Sales of clothing and accessories through clothing retailers, 2016-21
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 165: Clothing specialists’ share of consumer spending on clothing and accessories, 2016-21
                                                                                                                                                                                                                                                                                                                                                                                                                            • Market Drivers
                                                                                                                                                                                                                                                                                                                                                                                                                              • Clothing falls deeper into deflation
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 166: Consumer price inflation, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                              • Footwear inflation drops below clothing during 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 167: Consumer price inflation, august 2020-august 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 168: Real wages growth: wages growth vs inflation, January 2016-July 2021
                                                                                                                                                                                                                                                                                                                                                                                                                              • Boost in spending on entertainment
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 169: Trends in what extra money is spent on, September 2020 and September 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 170: Overweight and obesity prevalence in UK population, by gender, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                              • Continued rise in time spent online
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 171: Online activities on any device in the last three months, June 2018-June 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 172: Trends in the age structure of the UK population, 2020-30
                                                                                                                                                                                                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                • Clothing and footwear driving ecommerce sales in 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 173: online sales of clothing and accessories, 2016-21 (est)
                                                                                                                                                                                                                                                                                                                                                                                                                                • Where they shop: Amazon remains a key player
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 174: Retailers used to purchase clothing online in the last 12 months, August 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                • Leading Specialist Retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Next remains the leading specialist
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 175: Leading Specialist retailers net revenues, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Compound annual growth in revenues
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 176: Leading specialist retailers compound annual growth in revenues, 2016-20
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Effects of COVID-19 sees more stores close
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 177: Leading specialist retailer’s outlet numbers, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 178: Leading specialist retailers estimated annual sales per outlet, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading Non-Specialist Retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sports retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                      • The disappearance of department stores
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Supermarkets show strength during COVID-19
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Surge in online shopping continues
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 179: Leading non-specialist retailers estimated revenues, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market Shares
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Specialists lose share
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 180: Leading retailers’ estimated share of spending on clothing and footwear, 2016-20
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Change in market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 181: Leading clothing retailers’ change in share of clothing spending, 2016-20
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Innovation and Launch Activity
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Launches and store openings
                                                                                                                                                                                                                                                                                                                                                                                                                                                • H&M team up with actor John Boyega for new menswear collection
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 182: Edition by John Boyega and H&M, October 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Barbour collaborate with House of Hackney
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 183: Barbour X House of Hackney collection, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Adidas by Stella McCartney launch Earth Explorer collection
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Gucci opens experimental pop-ups in London, Berlin and Milan
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brands taking a stand on social movements
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Nike supporting Black Lives Matter
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Tommy Hilfiger launches social good campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pretty Little Thing team up with CoppaFeel
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • eCommerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Boohoo launches a Debenhams online marketplace
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Pinterest launches new shopping features
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sustainability moves
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Marks and Spencer pledges to be net zero by the year 2040
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • & Other Stories launch recycling scheme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • ReBoot scheme by Hunter
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Rental, second-hand fashion and ‘recommerce’
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The Vampire’s Wife teams up with clothing rental site Hurr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Childrenswear available to rent at Arket
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Rent a menswear suit at H&M
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Marks and Spencer trials rental service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Fashion technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Ralph Lauren launches virtual fashion collection with Zepeto
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Zara launches Store Mode for its app and ecommerce platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Ted Baker releases AW21 collection on Nintendo’s Animal Crossing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 184: Ted Baker and Nintendo’s Animal Crossing, October 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand Research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 185: Attitudes towards and usage of selected brands, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 186: Key metrics for selected brands, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand attitudes: Zara and Uniqlo seen as innovative
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 187: Attitudes, by brand, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand personality: Next perceived as accessible, but boring
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 188: Brand personality – macro image, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Asos viewed as an authoritative brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 189: Brand personality – micro image, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Zara seen as innovative but somewhat overrated, alongside River Island
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • M&S a trusted brand, while Ted Baker seen as more exclusive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Uniqlo ranks highly for being ethical as well as stylish
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Low-cost retailers remain easily accessible
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • ASOS holds high brand awareness, while Next offers good online service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What They Buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Revived appetite for fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 190: Fashion items purchased in the last three months, March 2020 – October 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Demand for denim rises
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 191: Outerwear items purchased in the last three months, September 2020-October 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How They Shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online still the preference for consumers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 192: How consumers have bought clothes for themselves in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Women still shopping online, while men return to stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 193: People who have bought clothes for themselves in-store and/or online or have not bought clothes in the last 12 months by gender and age, August 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Younger generations returning to stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 194: How consumers have bought clothes for themselves in the last 12 months, by generation, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Where They Shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon drop behind Marks and Spencer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 195: Retailers used to purchase clothing in the last 12 months (NET of retailers used to purchase in-store and/or online), 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Primark and Amazon hold onto their popularity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 196: Retailers used to purchase clothing in the last 12 months, by channel, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumers looking to fewer retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 197: Repertoire of retailers used to purchase clothing in the last 12 months, by channel, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Changes to Behaviour since COVID-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumers become thriftier
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 198: Changes to clothes shopping behaviour compared with pre-COVID-19, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Casualisation of fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Half of Gen X visit stores less to try on clothes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 199: Agreement with changes to visiting stores to try on clothes compared with pre-COVID-19, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Motivations for Buying New Clothes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Holidays and events key drivers for purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 200: Motivations for buying new clothing, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Change in clothes size results in new purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 201: Motivations for buying new clothing, by generations, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Improvements Wanted at Retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Huge demand for better quality items
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 202: Main improvements consumers want from retailers/brands they buy clothes from, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Gen Z want unique designs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 203: Main improvements consumers want from retailers/brands they buy clothes from, by generations, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Current and Future Clothes Shopping Behaviours
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Huge interest in sustainability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 204: Current shopping behaviours and future interest in them, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Growing potential for homeware market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 205: Current and future interest in buying homeware from a fashion retailer, by generations, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – Market/Sector Size and Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 206: Forecast for consumer spending on clothing and accessories, 2021-26
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 207: forecast for retail sales of specialist clothing retailers, 2021-26

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  About the report

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Market

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Consumer

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Brand/Company

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  *databooks not available with UK B2B Industry reports.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Below is a sample report, understand what you are buying.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Click to show report
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  2024 Sample Consumer Cover

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Trusted by companies. Big and small.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Want to speak to us directly?

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Contact us with your enquiry and our expert global team can help.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Get in touch