2022
0
Europe Clothing Retailing Market Report 2022
2022-12-10T03:05:44+00:00
OX1100487
3195
158350
[{"name":"Fashion","url":"https:\/\/store.mintel.com\/industries\/fashion"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
“On the whole, 2021 brought a level of recovery to clothing in Europe following a slump the previous year caused by the COVID-19 pandemic. European clothing retail sales recorded 14.5%…

Europe Clothing Retailing Market Report 2022

£ 3,195 (Excl.Tax)

Report Summary

“On the whole, 2021 brought a level of recovery to clothing in Europe following a slump the previous year caused by the COVID-19 pandemic. European clothing retail sales recorded 14.5% year-on-year growth reaching €171.6 billion in 2021, driven by the easing of pandemic restrictions, the reopening of stores and pent-up demand for clothes. Emerging trends and shifts in consumer behaviour, including growing sustainability awareness, the rising popularity of rental and second hand, experiential retail as well as online shopping, are create unmissable opportunities for retailers to tap into”.
– Utku Tansel, European Retail Analyst

This Report looks at the following areas:

  • The impact of the cost-of-living crisis on the clothing retail sector
  • The performance of the major clothing retailers in 2021
  • The main channels used to purchase clothes and how this is evolving
  • How clothing shopping behaviours have changed as a result of the cost of living crisis
  • The role of online and the impact of online-only specialists.

Table of Contents

  1. Overview

      • Products covered in this Report
        • Key issues covered in this Report
          • Country and company coverage
            • Consumer research coverage
              • Definitions
                • Retail sector definitions
                  • Consumer spending definitions
                    • Financial definitions
                      • Currencies
                        • Abbreviations
                        • Executive Summary – Europe – The Market

                            • Market size and performance
                              • Figure 1: Europe: consumer spending on clothing (including VAT), 2017-22
                              • Figure 2: Europe: consumer spending on clothing (including VAT), 2021
                              • Figure 3: Europe: spending on clothing as % all consumer spending, 2017-22
                              • Figure 4: Europe: clothing as % of all spending, 2021
                            • Spending per capita
                              • Figure 5: Europe: spending on clothing per capita, including VAT, 2021
                            • Majority of consumers have spent about the same or less on clothing
                              • Figure 6: Europe Big 5: changes to spending habits, past 12 months, 2022
                            • Consumers beginning to feel the financial pinch…
                              • Figure 7: Europe: change in financial situation over the past year, 2022
                            • Cash-strapped consumers may restrict clothing spend
                                • Figure 8: Europe: change in financial situation over the past year, 2022
                              • Retail sector size and forecast
                                • Figure 9: Europe: specialist clothing retailers, sales (excluding VAT), 2017-23
                              • Specialists relative to all spending
                                • Figure 10: Europe Big Five: sales by clothing specialists as % all spending on clothing, 2021
                              • Online
                                  • Figure 11: UK, Germany, France, and Italy: online sales of clothing, including VAT, 2021
                                  • Figure 12: Europe: online purchases of clothing (including sport clothing), shoes or accessories in the last three months, percentage of all individuals, 2021
                                • The retailers
                                    • Figure 13: Europe: leading clothing specialists, sales, 2017/18-2021/22
                                    • Figure 14: Europe: leading clothing specialists, outlets, 2017/18-2021/22
                                  • Market shares
                                    • Figure 15: Leading clothing specialists, share of all spending on clothing and footwear, 2017/18-2021/22
                                  • The five-year outlook for clothing retailing
                                    • Figure 16: Outlook for clothing retailers, 2022-27
                                • Executive Summary – Europe – The Consumer

                                  • The research
                                    • How they shop for clothing
                                      • In-store vs online
                                        • Figure 17: Europe: proportion of clothing buyers shopping in-store and online, by country, 2022
                                        • Figure 18: Europe: channels used for buying clothes in the last 12 months, 2022
                                        • Figure 19: Europe: clothing shoppers who have bought in-store, 2022
                                      • Where they shop for clothing
                                        • In-store
                                            • Figure 20: Europe: top three most popular retailers for in-store clothing shopping, 2022
                                          • Online
                                              • Figure 21: Europe: top three most popular retailers for online clothing shopping, 2022
                                            • Selected behaviours when shopping for clothing
                                                • Figure 22: Europe: clothing shopping behaviours, have done in the last 12 months, 2022
                                                • Figure 23: Europe: clothing shopping behaviours, haven’t done but interested in doing so in the future, 2022
                                            • Executive Summary – Europe – Innovations and Launch Activity

                                              • Sustainability gains further traction
                                                • Figure 24: Puma’s Re-suede project, 2022
                                                • Figure 25: Vollebak Off Grid Shirt: Blueberry edition
                                              • The rise of rental and second-hand
                                                  • Figure 26: M&S collaboration with Hirestreet, 2022
                                                  • Figure 27: ASOS and Thrift+ tie-up, 2022
                                                  • Figure 28: John Lewis and thelittleloop collaboration, 2022
                                                • Expanding into new categories and sectors
                                                    • Figure 29: Next’s Woah skincare brand, 2022
                                                  • Stores can use the “experience” factor
                                                    • Fashion pop-ups help generate buzz and excitement
                                                      • Figure 30: Marks & Spencer’s Goodmove menswear collection, 2022
                                                    • Specialists experiment with new store formats
                                                    • France

                                                      • Overview
                                                        • Key issues covered in this Report
                                                          • Market context
                                                            • Areas covered in this Report
                                                              • Executive summary
                                                                • The five year outlook for clothing retailing
                                                                  • Figure 31: France: outlook for clothing retailers, 2022-27
                                                                • The market
                                                                  • Clothing spend struggling to recover
                                                                    • Figure 32: France: consumer spending on clothing (including VAT), 2017-22
                                                                  • And the specialists are losing ground
                                                                    • Figure 33: France: specialist clothing retailers, sales (excluding VAT), 2017-23
                                                                  • Specialists face ongoing challenges from other channels
                                                                    • Inflation and the Ukraine conflict are holding back the post-COVID recovery
                                                                      • Pain for consumers despite government cap on energy price rises
                                                                        • The consumer
                                                                          • Store-shopping continues to decline
                                                                            • Grocers are the most shopped for clothing
                                                                              • Sports retailers appeal to men
                                                                                • Amazon’s reach is less in France but Shein is growing
                                                                                  • Figure 34: France: retailers used to purchase clothing in the last 12 months (NET of retailers used to purchase in-store and/or online), 2022
                                                                                • Over 40% have switched to a lower-priced retailer
                                                                                  • Second-hand takes off
                                                                                    • Interest in sustainability has moved up the agenda
                                                                                      • Figure 35: France: clothing shopping behaviours, 2022
                                                                                    • The retailers
                                                                                      • French fashion retailers continue to fail
                                                                                        • A consolidating sector
                                                                                          • Figure 36: France: leading specialist clothing retailers, sales as % all spending on clothing, 2021
                                                                                        • Close to 20% of clothing spending passes online
                                                                                          • Issues and insights
                                                                                            • How will the cost of living crisis affect clothing retailers?
                                                                                              • Looking to the digital space for future growth
                                                                                                • Market size and performance
                                                                                                  • Figure 37: France: consumer spending on clothing (including VAT), 2017-22
                                                                                                • Retail sector size and forecast
                                                                                                  • Figure 38: France: specialist clothing retailers, sales (excluding VAT), 2017-23
                                                                                                • Channels to market
                                                                                                  • Market drivers
                                                                                                    • Inflation and the Ukraine conflict will dampen the post-COVID recovery
                                                                                                      • Figure 39: France: key economic projections, 2019-24
                                                                                                    • The conflict in Ukraine is hurting the French economy
                                                                                                      • Inflation is causing hardship for both consumers and businesses
                                                                                                        • But the government has set a price shield on energy prices
                                                                                                          • …which will continue into 2023
                                                                                                            • The price of fashion is going up, albeit slowly
                                                                                                              • Figure 40: France: consumer prices * of clothing and footwear, annual % change, 2017-21
                                                                                                              • Figure 41: France: consumer prices * of clothing and footwear, annual % change, 2022
                                                                                                            • Consumer spending power will be curbed
                                                                                                              • Figure 42: France: financial confidence trend data, 2022
                                                                                                              • Figure 43: France: spending intentions, 2022
                                                                                                            • Employment has held up well
                                                                                                              • How they shop for clothing
                                                                                                                • Online is winning, but stores remain dominant
                                                                                                                    • Figure 44: France: how consumers have bought clothes for themselves in the last 12 months, 2018-22
                                                                                                                  • Younger women shop more likely to buy and like shopping online
                                                                                                                    • Figure 45: France: people who have bought clothes for themselves in-store and/or online or have not bought clothes in the last 12 months by gender and age, 2022
                                                                                                                  • Apps are a necessity, especially for the young
                                                                                                                    • Figure 46: France: usage of a smartphone to shop for clothing, 2020-22
                                                                                                                  • Where they shop for clothing
                                                                                                                    • Supermarkets hold their own
                                                                                                                      • Sports goods retailers are shopped by almost a third
                                                                                                                        • Amazon is not building scale
                                                                                                                          • Other pureplayers
                                                                                                                            • Department stores trying to bounce back
                                                                                                                                • Figure 47: France: retailers used to purchase clothing in the last 12 months (NET of retailers used to purchase in-store and/or online), 2022
                                                                                                                                • Figure 48: France: retailers used to purchase clothing in the last 12 months, by channel, 2022
                                                                                                                              • Customer profiles
                                                                                                                                • Figure 49: France: retailer customer profiles, by gender, 2022
                                                                                                                                • Figure 50: France: retailer customer profiles, by age (ranked by percentage of shoppers aged 16-24), 2022
                                                                                                                              • Selected behaviours when shopping for clothing
                                                                                                                                • Figure 51: France: clothing shopping behaviours, 2022
                                                                                                                              • A shift towards lower priced retailers
                                                                                                                                • Second-hand takes off
                                                                                                                                    • Figure 52: France: clothing shopping behaviours by retailer shopped, 2022
                                                                                                                                  • Interest in sustainability has moved up the agenda
                                                                                                                                      • Figure 53: France: clothing shopping behaviours by retailer shopped, 2022
                                                                                                                                    • Pay-later schemes boost payment options
                                                                                                                                      • Broadening the offer
                                                                                                                                        • A niche opportunity in rental
                                                                                                                                          • The retailers
                                                                                                                                            • French fashion retailers continue to fail
                                                                                                                                              • Inditex consolidates its position
                                                                                                                                                • Beaumanoir’s expansion continues
                                                                                                                                                  • Etam and others embrace the metaverse
                                                                                                                                                    • The threat from Shein
                                                                                                                                                      • Figure 54: France: leading specialist clothing retailers, sales (excluding VAT), 2017-21
                                                                                                                                                      • Figure 55: France: leading specialist clothing retailers, outlets, 2017-21
                                                                                                                                                    • Market shares
                                                                                                                                                      • Figure 56: France: leading specialist clothing retailers, sales as % all spending on clothing, 2017-21
                                                                                                                                                    • Online
                                                                                                                                                      • Online retailing in France
                                                                                                                                                        • The clothing sector online
                                                                                                                                                          • Leading online players
                                                                                                                                                            • Opportunities in the metaverse
                                                                                                                                                              • Appendix – Research methodology, data sources and abbreviations
                                                                                                                                                                • Abbreviations
                                                                                                                                                                  • Consumer research methodology
                                                                                                                                                                    • Data sources
                                                                                                                                                                    • Italy

                                                                                                                                                                      • Overview
                                                                                                                                                                        • Key issues covered in this Report
                                                                                                                                                                          • Market context
                                                                                                                                                                            • Areas covered in this Report
                                                                                                                                                                              • Executive summary
                                                                                                                                                                                • The five-year outlook for clothing retailers in Italy
                                                                                                                                                                                  • Figure 57: Italy: outlook for clothing retailers, 2022-27
                                                                                                                                                                                • The market
                                                                                                                                                                                  • Market size and performance
                                                                                                                                                                                    • Figure 58: Italy: consumer spending on clothing (including VAT), 2017-22
                                                                                                                                                                                  • Retail sector size and forecast
                                                                                                                                                                                    • Figure 59: Italy: specialist clothing retailers, sales (excluding VAT), 2017-23
                                                                                                                                                                                  • Market drivers
                                                                                                                                                                                    • The consumer
                                                                                                                                                                                      • How they shop for clothing
                                                                                                                                                                                        • Figure 60: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, 2019-22
                                                                                                                                                                                      • Where they shop for clothing
                                                                                                                                                                                        • Figure 61: Italy: retailers used for buying clothes for themselves in the past 12 months (net of in-store and online), 2021-22
                                                                                                                                                                                      • Selected behaviours when shopping for clothing
                                                                                                                                                                                          • Figure 62: Italy: participation in selected behaviours when shopping for clothing, 2022
                                                                                                                                                                                        • The retailers
                                                                                                                                                                                          • Inditex bounces back to consolidate market leadership
                                                                                                                                                                                            • Figure 63: Italy: leading specialist clothing retailers, sales as % of spending on clothing, 2021
                                                                                                                                                                                          • Issues and insights
                                                                                                                                                                                            • How can clothing retailers help their customers cope with the cost of living crisis?
                                                                                                                                                                                              • Buy now, pay later: no retailer should be without it
                                                                                                                                                                                                • Other purchase options
                                                                                                                                                                                                  • Not just about ownership from new
                                                                                                                                                                                                    • How can store-based clothing specialists counter growing competition from discounters and online-only players?
                                                                                                                                                                                                      • Stores have a halo effect on online and vice versa
                                                                                                                                                                                                        • Leveraging customer service
                                                                                                                                                                                                          • Creating an ecosystem
                                                                                                                                                                                                            • Highlight brand values and ethics
                                                                                                                                                                                                              • Make the argument for value, quality and sustainability
                                                                                                                                                                                                                • Emphasise that returns are easier
                                                                                                                                                                                                                  • Market size and performance
                                                                                                                                                                                                                    • Spending on clothing struggles to regain lost ground
                                                                                                                                                                                                                      • Figure 64: Italy: consumer spending on clothing and footwear (including VAT), 2017-22
                                                                                                                                                                                                                    • Retail sector size and forecast
                                                                                                                                                                                                                      • Pandemic cut deep for clothing specialists
                                                                                                                                                                                                                        • Figure 65: Italy: specialist clothing retailers, sales (excluding VAT), 2017-23
                                                                                                                                                                                                                      • Market drivers
                                                                                                                                                                                                                        • Figure 66: Italy: key economic projections, 2019-23
                                                                                                                                                                                                                      • Inflation is the key issue for consumers and retailers…
                                                                                                                                                                                                                        • Figure 67: Italy: consumer prices* of clothing, annual % change, 2017-21
                                                                                                                                                                                                                        • Figure 68: Italy: consumer prices * of clothing, annual % change, 2021-22
                                                                                                                                                                                                                      • …and energy prices are still a major concern
                                                                                                                                                                                                                        • Figure 69: Italy: issues which have affected Italian consumers over the last two months, 2022
                                                                                                                                                                                                                        • Figure 70: Italy: trends in consumers’ financial situation, 2022
                                                                                                                                                                                                                        • Figure 71: Italy: consumers’ financial situation compared to a year or so ago, 2022
                                                                                                                                                                                                                        • Figure 72: Italy: how consumers feel about their financial situation in the next year or so, 2022
                                                                                                                                                                                                                      • …and will delay the post-COVID recovery
                                                                                                                                                                                                                        • Consumer spending power will be curbed
                                                                                                                                                                                                                          • Figure 73: Italy: what people would spend on if they had some money left over, 2021-22
                                                                                                                                                                                                                        • Interest rate rises will exacerbate cost of living pressures
                                                                                                                                                                                                                          • The conflict in Ukraine is hurting the Italian economy
                                                                                                                                                                                                                            • Sustainability and the environment are still important to consumers
                                                                                                                                                                                                                                • Figure 74: Italy: agreement with statements about sustainability, sourcing and price, 2022
                                                                                                                                                                                                                                • Figure 75: Italy: attitudes to sustainability issues, impacts and responsibilities, 2021-22
                                                                                                                                                                                                                              • Unemployment is still an issue, particularly among the young
                                                                                                                                                                                                                                • COVID has not gone away
                                                                                                                                                                                                                                  • Channels to market
                                                                                                                                                                                                                                    • Figure 76: Italy: estimated distribution of spending on clothing by channel, 2021
                                                                                                                                                                                                                                  • How they shop for clothing
                                                                                                                                                                                                                                    • Online and in-store purchasing both grow in 2022
                                                                                                                                                                                                                                      • Figure 77: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, 2019-22
                                                                                                                                                                                                                                    • Smartphones are fastest-growing online channel
                                                                                                                                                                                                                                      • Figure 78: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by detailed category, 2020-22
                                                                                                                                                                                                                                    • Clothes shoppers increasingly embracing omnichannel purchasing
                                                                                                                                                                                                                                      • Figure 79: Italy: exclusive clothes shopper groups, 2022
                                                                                                                                                                                                                                    • Online growth driven by 25-44s but also evident among over-65s
                                                                                                                                                                                                                                      • Figure 80: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by age, 2022
                                                                                                                                                                                                                                    • Home working is helping to drive online growth
                                                                                                                                                                                                                                      • Figure 81: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by employment location, 2022
                                                                                                                                                                                                                                    • Children also contribute to increased clothes shopping online
                                                                                                                                                                                                                                      • Figure 82: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by whether or not respondent has children aged under 18, 2022
                                                                                                                                                                                                                                    • Where they shop for clothing
                                                                                                                                                                                                                                      • Store-based retailers bounce back
                                                                                                                                                                                                                                        • OVS stages strong recovery
                                                                                                                                                                                                                                          • Figure 83: Italy: retailers used for buying clothes for themselves in the past 12 months (net of in-store and online), 2021-22
                                                                                                                                                                                                                                        • Strength of OVS is derived from in-store shopping
                                                                                                                                                                                                                                          • Figure 84: Italy: retailers used for buying clothes in-store for themselves in the past 12 months, 2021-22
                                                                                                                                                                                                                                        • Amazon leads online channel as Zalando is leading specialist
                                                                                                                                                                                                                                          • Figure 85: Italy: retailers used for buying clothes online for themselves in the last 12 months, 2021-22
                                                                                                                                                                                                                                        • Amazon and Primark have most even balance of shoppers by gender
                                                                                                                                                                                                                                          • Figure 86: Italy: retailer customer profile, by gender, 2022
                                                                                                                                                                                                                                        • Inditex brands appeal to a younger audience
                                                                                                                                                                                                                                          • Figure 87: Italy: retailer customer profile, by age, 2022
                                                                                                                                                                                                                                        • Cost of living crisis set to hit brands across the board
                                                                                                                                                                                                                                          • Figure 88: Italy: retailer customer profile, by financial situation, 202
                                                                                                                                                                                                                                        • Clothes shoppers have broad portfolios of brands that they shop at
                                                                                                                                                                                                                                          • Figure 89: Italy: retailers used for buying clothes for themselves in the past 12 months, by retailers used for buying clothes for themselves in the past 12 months, 2022
                                                                                                                                                                                                                                        • Italian store-based brands perform poorly compared to multinational brands on omnichannel shopping
                                                                                                                                                                                                                                          • Figure 90: Italy: retailers used for buying clothes for themselves online in the past 12 months, by retailers used for buying clothes in-store for themselves in the past 12 months, 2022
                                                                                                                                                                                                                                        • Selected behaviours when shopping for clothing
                                                                                                                                                                                                                                          • More than half of clothes shoppers have switched to cheaper retailers
                                                                                                                                                                                                                                            • More than a third have bought sustainable clothing and similar proportion interested in doing so
                                                                                                                                                                                                                                              • Clothes shoppers are happy to buy other products that buy into a brand’s values as well
                                                                                                                                                                                                                                                • Circular economy gathers pace
                                                                                                                                                                                                                                                  • Buy now, pay later usage looks set to increase
                                                                                                                                                                                                                                                    • Figure 91: Italy: participation in selected behaviours when shopping for clothing, 2022
                                                                                                                                                                                                                                                  • Opportunities and threats for Zara?
                                                                                                                                                                                                                                                    • Figure 92: Italy: participation in selected behaviours when shopping for clothing (percentage agreeing ‘I have done this in the last 12 months’), by retailer shopped at in the past 12 months (net of in-store and online), 2022
                                                                                                                                                                                                                                                  • Terranova customers open to new products and services
                                                                                                                                                                                                                                                    • Figure 93: Italy: participation in selected behaviours when shopping for clothing (percentage agreeing ‘I haven’t done this in the last 12 months but would be interested in doing so in future’), by retailer shopped at in the past 12 months (net of in-store and online), 2022
                                                                                                                                                                                                                                                  • The retailers
                                                                                                                                                                                                                                                    • Inditex bounces back to consolidate market leadership
                                                                                                                                                                                                                                                      • OVS reports strong growth but still loses ground to Inditex
                                                                                                                                                                                                                                                        • Calzedonia
                                                                                                                                                                                                                                                          • Zalando continues to build on pandemic gains
                                                                                                                                                                                                                                                            • H&M slower to recover but shows signs of improvement
                                                                                                                                                                                                                                                              • Other players
                                                                                                                                                                                                                                                                • Primark is on the up
                                                                                                                                                                                                                                                                  • Most domestic Italian brands under pressure
                                                                                                                                                                                                                                                                    • Mango has ambitions to grow in Italy
                                                                                                                                                                                                                                                                      • Shein: opaque but becoming more important
                                                                                                                                                                                                                                                                        • Figure 94: Italy: leading specialist clothing retailers, sales (excl VAT), 2017-21
                                                                                                                                                                                                                                                                        • Figure 95: Italy: leading specialist clothing retailers, outlets, 2017-21
                                                                                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                                                                                        • Figure 96: Italy: leading specialist clothing retailers, sales as % of spending on clothing, 2017-21
                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                        • Online retailing in Italy
                                                                                                                                                                                                                                                                          • Leading online players
                                                                                                                                                                                                                                                                              • Figure 97: Italy: leading retailers’ estimated clothing sales online, 2021
                                                                                                                                                                                                                                                                            • Appendix – Research methodology, data sources and abbreviations
                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                                                                                                                                  • Data sources
                                                                                                                                                                                                                                                                                  • Spain

                                                                                                                                                                                                                                                                                    • Overview
                                                                                                                                                                                                                                                                                      • Key issues covered in this Report
                                                                                                                                                                                                                                                                                        • Market context
                                                                                                                                                                                                                                                                                          • Areas covered in this Report
                                                                                                                                                                                                                                                                                            • Executive summary
                                                                                                                                                                                                                                                                                              • The five-year outlook for clothing retailing
                                                                                                                                                                                                                                                                                                • Figure 98: outlook for clothing retailers, 2022-27
                                                                                                                                                                                                                                                                                              • The market
                                                                                                                                                                                                                                                                                                • Market size and forecast
                                                                                                                                                                                                                                                                                                  • Figure 99: Spain: consumer spending on clothing (excl VAT), 2017-22
                                                                                                                                                                                                                                                                                                • Retail sector size and forecast
                                                                                                                                                                                                                                                                                                  • Figure 100: Spain: specialist clothing retailers, sales (excluding VAT), 2017-23
                                                                                                                                                                                                                                                                                                • The consumer
                                                                                                                                                                                                                                                                                                  • How they shop for clothing
                                                                                                                                                                                                                                                                                                    • Figure 101: Spain: how consumers have bought clothes for themselves in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                  • Where they shop for clothing
                                                                                                                                                                                                                                                                                                    • Figure 102: Spain: types of retailers used to purchase clothing in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                  • Selected behaviours when shopping for clothing
                                                                                                                                                                                                                                                                                                    • Figure 103: Spain: clothing shopping behaviours, 2022
                                                                                                                                                                                                                                                                                                  • The retailers
                                                                                                                                                                                                                                                                                                    • Leading players
                                                                                                                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                                                                                                                        • Figure 104: Spain: leading specialist clothing retailers, sales as % all spending on clothing, 2021
                                                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                                                        • Issues and insights
                                                                                                                                                                                                                                                                                                          • Tackling the cost-of-living crisis by renting, rather than buying
                                                                                                                                                                                                                                                                                                            • Targeting Gen Z who now do most of their clothes shopping online
                                                                                                                                                                                                                                                                                                              • Market size and performance
                                                                                                                                                                                                                                                                                                                • Figure 105: Spain: consumer spending on clothing (excluding VAT), 2017-22
                                                                                                                                                                                                                                                                                                              • Retail sector size and forecast
                                                                                                                                                                                                                                                                                                                • Figure 106: Spain: specialist clothing retailers, sales (excluding VAT), 2017-23
                                                                                                                                                                                                                                                                                                              • Market drivers
                                                                                                                                                                                                                                                                                                                • Economic growth to slow following post-COVID-19 lockdown recovery
                                                                                                                                                                                                                                                                                                                  • Figure 107: Spain: key economic projections, % annual change, 2019-23
                                                                                                                                                                                                                                                                                                                • Energy prices and transport costs drive up inflation
                                                                                                                                                                                                                                                                                                                  • Figure 108: Spain: consumer prices * of clothing and footwear, annual % change, 2017-21
                                                                                                                                                                                                                                                                                                                • Clothing inflation slows in first half of 2022, but price hikes imminent
                                                                                                                                                                                                                                                                                                                  • Figure 109: Spain: consumer prices * of clothing, annual % change, 2021-22
                                                                                                                                                                                                                                                                                                                • Employment growth, particularly among under 25s, bodes well for future clothing purchasing
                                                                                                                                                                                                                                                                                                                  • Morale plummets as consumers feel the impact of rising living costs
                                                                                                                                                                                                                                                                                                                    • Figure 110: Spain: trends in levels of consumer confidence, 2020-22
                                                                                                                                                                                                                                                                                                                  • Consumers beginning to feel the financial pinch…
                                                                                                                                                                                                                                                                                                                    • Figure 111: Spain: change in financial situation over the past year, 2022
                                                                                                                                                                                                                                                                                                                  • …and over a third expect their financial situation to worsen, peaking among low-income earners
                                                                                                                                                                                                                                                                                                                    • Figure 112: Spain: financial confidence over the coming year, 2022
                                                                                                                                                                                                                                                                                                                  • Conflict in Ukraine sending prices even higher and eroding purchasing power
                                                                                                                                                                                                                                                                                                                    • Figure 113: Spain: expected impact of the conflict in Ukraine on household finances, 2022
                                                                                                                                                                                                                                                                                                                  • Consumers spending less on clothing as prices of essentials soar
                                                                                                                                                                                                                                                                                                                    • Figure 114: Spain: spending habits, past 12 months, 2022
                                                                                                                                                                                                                                                                                                                  • Experiences over possessions
                                                                                                                                                                                                                                                                                                                    • Figure 115: Spain: additional discretionary spending priorities, 2022
                                                                                                                                                                                                                                                                                                                  • Shoppers spending more, but buying less as prices soar
                                                                                                                                                                                                                                                                                                                    • Figure 116: Spain: year-on-year retail sales volume and value growth, 2020-22
                                                                                                                                                                                                                                                                                                                  • Channels to market
                                                                                                                                                                                                                                                                                                                    • Specialists the most popular destination for buying clothes
                                                                                                                                                                                                                                                                                                                      • Figure 117: Spain: retailers used for buying clothes for themselves in the past 12 months (net of in-store and online), 2022
                                                                                                                                                                                                                                                                                                                    • How they shop for clothing
                                                                                                                                                                                                                                                                                                                      • In-store shopping showing signs of recovery, but still far below pre-pandemic level
                                                                                                                                                                                                                                                                                                                        • Figure 118: Spain: how consumers have bought clothes for themselves in the last 12 months, 2019-22
                                                                                                                                                                                                                                                                                                                      • Majority of shoppers have reverted to pre-pandemic buying habits, except Gen Z
                                                                                                                                                                                                                                                                                                                        • Figure 119: Spain: how consumers have bought clothes for themselves in the last 12 months, by gender and age group, 2022
                                                                                                                                                                                                                                                                                                                      • A growing trend for buying clothes using smartphones
                                                                                                                                                                                                                                                                                                                        • Figure 120: Spain: how consumers have bought clothes for themselves in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                      • Where they shop for clothing
                                                                                                                                                                                                                                                                                                                        • Specialists the most popular destination for in-store purchasing and claw back some of the most prolific online buyers
                                                                                                                                                                                                                                                                                                                          • Figure 121: Spain: types of retailers used to purchase clothing in the last 12 months, by channel, 2022
                                                                                                                                                                                                                                                                                                                        • Buyers trading down and less competition on the high street fuel purchases through supermarkets
                                                                                                                                                                                                                                                                                                                          • Figure 122: Spain: retailers used for buying clothes for themselves in the past 12 months (net of in-store and online), 2022
                                                                                                                                                                                                                                                                                                                        • Customer profiles
                                                                                                                                                                                                                                                                                                                          • Figure 123: Spain: specialist clothing retailers used to purchase clothing in the last 12 months, by age, 2022
                                                                                                                                                                                                                                                                                                                          • Figure 124: Spain: non-specialist clothing retailers used to purchase clothing in the last 12 months, by age, 2022
                                                                                                                                                                                                                                                                                                                          • Figure 125: Spain: specialist clothing retailers used to purchase clothing in the last 12 months, by income, 2022
                                                                                                                                                                                                                                                                                                                          • Figure 126: Spain: non-specialist clothing retailers used to purchase clothing in the last 12 months, by income, 2022
                                                                                                                                                                                                                                                                                                                        • Accessible and boasting a wide choice of brands El Corte Inglés is the single most popular in-store destination
                                                                                                                                                                                                                                                                                                                            • Figure 127: Spain: retailers used to purchase clothing in-store in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                          • Amazon the single most popular online purchasing destination for clothing
                                                                                                                                                                                                                                                                                                                            • Figure 128: Spain: retailers used to purchase clothing online in the last 12 months, 2021
                                                                                                                                                                                                                                                                                                                          • Selected behaviours when shopping for clothing
                                                                                                                                                                                                                                                                                                                            • Figure 129: Spain: clothing shopping behaviours, 2022
                                                                                                                                                                                                                                                                                                                          • Beauty products are popular ancillary purchase from fashion retailers
                                                                                                                                                                                                                                                                                                                            • Figure 130: Spain: clothing shopping behaviours, by age, 2022
                                                                                                                                                                                                                                                                                                                          • As the cost-of-living continues to rise, consumers are naturally laser-focused on value
                                                                                                                                                                                                                                                                                                                            • Figure 131: Spain: clothing shopping behaviours, by age, 2022
                                                                                                                                                                                                                                                                                                                          • Selling homewares alongside clothing
                                                                                                                                                                                                                                                                                                                            • Figure 132: Spain: clothing shopping behaviours, by age, 2022
                                                                                                                                                                                                                                                                                                                          • 28% bought garments made from sustainable materials and more plan to do so
                                                                                                                                                                                                                                                                                                                              • Figure 133: Spain: clothing shopping behaviours, by age, 2022
                                                                                                                                                                                                                                                                                                                            • Resale and second-hand prove popular
                                                                                                                                                                                                                                                                                                                              • Figure 134: Spain: clothing shopping behaviours, by age, 2022
                                                                                                                                                                                                                                                                                                                              • Figure 135: Spain: clothing shopping behaviours, by age, 2022
                                                                                                                                                                                                                                                                                                                            • Usage of buy-now-pay-later escalates as cost-of-living crisis squeezes affordability
                                                                                                                                                                                                                                                                                                                                • Figure 136: Spain: clothing shopping behaviours, by age, 2022
                                                                                                                                                                                                                                                                                                                              • Swapping ownership for rental
                                                                                                                                                                                                                                                                                                                                • Figure 137: Spain: clothing shopping behaviours, by age, 2022
                                                                                                                                                                                                                                                                                                                              • The retailers
                                                                                                                                                                                                                                                                                                                                • Inditex sales recover as stores reopen and footfall picks up
                                                                                                                                                                                                                                                                                                                                  • Primark sales steadily improving, but not yet reached pre-pandemic level
                                                                                                                                                                                                                                                                                                                                    • Tendam sales soar in 2021, but still below pre-pandemic level
                                                                                                                                                                                                                                                                                                                                      • H&M’s Spanish sales jump 7% compared to 11% globally
                                                                                                                                                                                                                                                                                                                                        • Veepee betting on circularity and upcycling
                                                                                                                                                                                                                                                                                                                                          • Zalando lowers sales growth forecast for 2022 
                                                                                                                                                                                                                                                                                                                                            • Fashion sales driving El Corte Inglés’ post-pandemic recovery
                                                                                                                                                                                                                                                                                                                                              • Mango looking beyond ‘fast fashion’ with new premium brand collection
                                                                                                                                                                                                                                                                                                                                                • Desigual returns to profit in 2021, but with 37% lower sales than in 2019
                                                                                                                                                                                                                                                                                                                                                  • C&A redefines its positioning with a new brand image
                                                                                                                                                                                                                                                                                                                                                    • Figure 138: Spain: leading specialist clothing retailers, sales (excl. VAT), 2017-21
                                                                                                                                                                                                                                                                                                                                                  • Inditex closes Uterqüe stores and opens tech-driven Zara branch
                                                                                                                                                                                                                                                                                                                                                    • Mango plans to accelerate roll-out of kids-focused fashion stores
                                                                                                                                                                                                                                                                                                                                                      • COVID-19 crisis triggers permanent closure of 42% of Desigual’s stores
                                                                                                                                                                                                                                                                                                                                                        • Primark opens new flagships in the city centres of Barcelona and Bilbao
                                                                                                                                                                                                                                                                                                                                                          • Figure 139: Spain: leading specialist clothing retailers, outlets, 2017-21
                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                            • Figure 140: Spain: leading specialist clothing retailers, sales as % all spending on clothing, 2017-21
                                                                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                                                                            • Online retailing in Spain
                                                                                                                                                                                                                                                                                                                                                              • The clothing sector online
                                                                                                                                                                                                                                                                                                                                                                • Leading online players
                                                                                                                                                                                                                                                                                                                                                                    • Figure 141: Spain: leading retailers’ estimated clothing and footwear sales online, 2017-21
                                                                                                                                                                                                                                                                                                                                                                  • Appendix – Research methodology, data sources and abbreviations
                                                                                                                                                                                                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                      • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                        • Data sources
                                                                                                                                                                                                                                                                                                                                                                        • UK

                                                                                                                                                                                                                                                                                                                                                                          • Overview
                                                                                                                                                                                                                                                                                                                                                                            • Key issues covered in this Report
                                                                                                                                                                                                                                                                                                                                                                              • Products covered in this Report
                                                                                                                                                                                                                                                                                                                                                                                • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                  • Spending on clothing nears pre-pandemic levels
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 142: Category outlook, 2022-27
                                                                                                                                                                                                                                                                                                                                                                                  • The market
                                                                                                                                                                                                                                                                                                                                                                                    • The clothing market has benefited from pent-up demand
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 143: Consumer spending on clothing and accessories, 2017-27
                                                                                                                                                                                                                                                                                                                                                                                    • Slower recovery for specialists
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 144: Retail sales through specialist clothing retailers, 2017-27
                                                                                                                                                                                                                                                                                                                                                                                    • Online clothing sales begin to stagnate
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 145: Online sales of clothing and accessories, 2017-22
                                                                                                                                                                                                                                                                                                                                                                                    • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                                      • Next remains leading specialist by revenues
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 146: Leading specialist retailers’ compound annual growth in revenues, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                      • JD Sports one of the most trusted brands
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 147: Attitudes towards and usage of selected brands, 2022
                                                                                                                                                                                                                                                                                                                                                                                      • The consumer
                                                                                                                                                                                                                                                                                                                                                                                        • Trousers and dresses drive sales among Gen-Zers
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 148: Outerwear items purchased in the last three months, 2022
                                                                                                                                                                                                                                                                                                                                                                                        • Online still the preference, but in-store is catching up
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 149: How consumers have bought clothes for themselves in the last 12 months, 2020-22
                                                                                                                                                                                                                                                                                                                                                                                        • Amazon drops behind Marks & Spencer
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 150: Retailers used to purchase clothing in the last 12 months (NET of retailers used to purchase in-store and/or online), 2022
                                                                                                                                                                                                                                                                                                                                                                                        • Adapting to an era of hybrid work-leisurewear
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 151: Reasons for buying clothes in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                                                                                        • Nearly three quarters trade down or plan to
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 152: Changes in shopping behaviours and future plans, 2022
                                                                                                                                                                                                                                                                                                                                                                                        • Better loyalty schemes
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 153: Improvements required at the retailers shopped with, 2022
                                                                                                                                                                                                                                                                                                                                                                                        • Issues & insights
                                                                                                                                                                                                                                                                                                                                                                                          • How will the cost-of-living crisis impact the clothing market?
                                                                                                                                                                                                                                                                                                                                                                                            • What are the main opportunities for driving growth?
                                                                                                                                                                                                                                                                                                                                                                                              • Better loyalty schemes
                                                                                                                                                                                                                                                                                                                                                                                                • Improvements to sizing
                                                                                                                                                                                                                                                                                                                                                                                                  • Adapting to an era of hybrid work-leisurewear
                                                                                                                                                                                                                                                                                                                                                                                                    • Closing the loop
                                                                                                                                                                                                                                                                                                                                                                                                      • Appealing to ignored older shoppers
                                                                                                                                                                                                                                                                                                                                                                                                        • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                          • Catering to an ageing population
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 154: Trends in the age structure of the UK population, by gender, 2021 and 2026
                                                                                                                                                                                                                                                                                                                                                                                                          • A quarter of consumers still spend on fashion items…
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 155: Consumer expenditure on key areas in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                                                                                                          • …but it is one of the first areas to go when limiting spending
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 156: Future expenditure on key areas, 2022
                                                                                                                                                                                                                                                                                                                                                                                                          • Total pay sees fall in growth
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 157: Real wages growth: wages growth vs inflation, January 2017-August 2022
                                                                                                                                                                                                                                                                                                                                                                                                          • Clothing inflation reaches new heights
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 158: Consumer price inflation and overall CPIH, August 2021-September 2022
                                                                                                                                                                                                                                                                                                                                                                                                          • Inflation is the key concern for consumers and brands…
                                                                                                                                                                                                                                                                                                                                                                                                            • …and despite government support, energy prices are still a major concern…
                                                                                                                                                                                                                                                                                                                                                                                                              • …and will weigh down the post-COVID recovery
                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer spending power will be curbed
                                                                                                                                                                                                                                                                                                                                                                                                                  • The conflict in Ukraine is hurting the UK economy in a number of ways
                                                                                                                                                                                                                                                                                                                                                                                                                    • Unemployment is at a near 50 year low
                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumers’ financial wellbeing has fallen from the highs of 2021…
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 159: Household financial wellbeing index, 2016-22
                                                                                                                                                                                                                                                                                                                                                                                                                      • …and most people are feeling the effects of price rises
                                                                                                                                                                                                                                                                                                                                                                                                                        • Market size and performance
                                                                                                                                                                                                                                                                                                                                                                                                                          • The clothing market has benefited from pent-up demand…
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 160: Consumer spending on clothing and accessories, 2017-22
                                                                                                                                                                                                                                                                                                                                                                                                                          • …but cost-of-living crisis dampens growth
                                                                                                                                                                                                                                                                                                                                                                                                                            • Market forecast
                                                                                                                                                                                                                                                                                                                                                                                                                              • Spending on clothing nears pre-pandemic levels
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 161: Category outlook, 2022-27
                                                                                                                                                                                                                                                                                                                                                                                                                              • Clothing growth to slow
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 162: Market forecast for clothing and accessories, 2017-27
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 163: Consumer spending on clothing and accessories, 2017-27
                                                                                                                                                                                                                                                                                                                                                                                                                              • Learnings from the last income squeeze
                                                                                                                                                                                                                                                                                                                                                                                                                                • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sector size and performance
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Slower recovery for specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 164: Retail sales through specialist clothing retailers, 2017-27
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 165: Retail sales through specialist clothing retailers, 2017-27
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Clothing sales through specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 166: Estimated sales of clothing and accessories through specialists, 2017-22
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 167: Clothing specialists’ share of consumer spending on clothing and accessories, 2017-22
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Online channels grow their share
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Specialists continue to lose out
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Growing sectors
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 168: Estimated distribution of consumer spending on clothing, by retailer type, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 169: Estimated distribution of consumer spending on clothing, by retailer type, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Leading specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Next remains the leading specialist
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 170: Estimated leading clothing specialist retailers’ revenue, 2017-22
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Compound annual growth rates in revenues
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 171: Leading specialist retailers’ compound annual growth in revenues, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Outlet numbers
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 172: Leading specialist retailers’ outlet numbers, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 173: Leading specialist retailers estimated sales per outlet, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Leading non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Pureplays see slowdown in sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sports retailers remain strong
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 174: Leading non-specialist retailers’ estimated revenues, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online clothing sales begin to stagnate
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 175: Online sales of clothing and accessories, 2017-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 176: Online as a percentage of all spending on clothing, footwear and accessories, 2017-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where they shop: Amazon stands out as favourite retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 177: Retailers used to purchase clothing online in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Specialists compete with online-only players for market share
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 178: Leading specialists’ estimated market share on clothing, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Change in market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 179: Leading clothing retailers’ change in share of clothing spending, 2016-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Launch activity and innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sustainability
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The Vintage Store opens largest outlet yet in Liverpool
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Lampoo launches London store
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Vollebak launches shirts made from nettles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 180: Vollebak Off Grid Shirt: Blueberry edition
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Primark enters vintage clothing market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Uniqlo ramps up clothing repair services in London store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • New store openings and pop-ups
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Marks & Spencer opens new Lakeside store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Amazon’s first physical fashion store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Arket adds third-party brands for the first time
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Primark confirm 25 locations for click-and-collect trial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mango set to open three new stores as part of expansion plans
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • M&S to open Mamas & Papas shop-in-shops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Cost-of-living crisis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • John Lewis to offer free meals to staff
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • John Lewis scraps minimum spend on Christmas click-and-collect
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Very’s new Everyday collection
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Decathlon rolls out rental service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Marks & Spencer freezes schoolwear prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 181: Attitudes towards and usage of selected brands, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 182: Key metrics for selected brands, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand attitudes: & Other Stories an innovative brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 183: Attitudes, by brand, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand personality: Reiss an exclusive brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 184: Brand personality – Macro image, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Warehouse viewed as welcoming
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 185: Brand personality – Micro image, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Mid-market brands prove popular
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Pureplays viewed as stylish
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Higher-priced fashion retailers: Reiss, & Other Stories, Lucy & Yak, Hush
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Advertising and marketing activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising spend exceeds pre-pandemic levels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 186: Total above-the-line, online display and direct mail advertising expenditure on clothing and accessories, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Digital and TV advertising main forms of clothing advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 187: Total above-the-line, online display and direct mail advertising expenditure on clothing and accessories, by media type, 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Vinted expands its advertising, alongside M&S
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 188: Top 20 retailers’ total above-the-line, online display and direct mail advertising expenditure on clothing and accessories, 2018-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key campaigns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Tesco launches inclusive F&F Spring/Summer campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Vinted sponsorship with Channel 4’s Hollyoaks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Burberry follows ‘Open Spaces’ ad with ‘Night Creatures’ film
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Christmas advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Barbour animated ad featuring Paddington Bear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • River Island launches first ever TV advert for Christmas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What they buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Demand for clothing returns to pre-pandemic levels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 189: Fashion items purchased in the last three months, 2020-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Trousers and dresses drive sales among Gen Zs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 190: Outerwear items purchased in the last three months, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • People buy fewer clothing items
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 191: Trend in number of items purchased in the last three months, 2021-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • People spending less on clothes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 192: Trend in amount spent on clothing for themselves in the last three months, 2021-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • How they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online still the preference, but in-store is catching up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 193: How consumers have bought clothes for themselves in the last 12 months, 2020-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Younger generations most likely to shop online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 194: How consumers have bought clothes for themselves in the last 12 months, by generation, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Women more likely to shop online than men
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 195: How consumers have bought clothes for themselves in the last 12 months, by age and gender, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Marks & Spencer still the favourite retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 196: Retailers used to purchase clothing in the last 12 months (NET of retailers used to purchase in-store and/or online), 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Value retailers benefit from in-store shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 197: Retailers used to purchase clothing in the last 12 months, by channel, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Customer profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Sports retailers used mostly by men
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 198: Retailer customer profile, by gender, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • ASOS losing younger customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 199: Retailer customer profile, by age, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 200: Retailer customer profile, by socio-economic group, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Purchase drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Adapting to an era of hybrid work-leisurewear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 201: Reasons for buying clothes in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Gen Zs buy new clothes to wear on nights out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Changes in behaviours and future plans
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Almost three quarters trade down or plan to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 202: Changes in shopping behaviours and future plans, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Rise in more conscientious shopping to save money
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 203: Agreement with the statement “Sold clothes I no longer wear”, by generation, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Improvements desired at retailers shopped with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Better loyalty schemes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 204: Improvements required at the retailers shopped with, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Improvements to sizing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 205: Improvements required at the retailers shopped with, by gender, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Gen Zs want more rapid delivery
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 206: Improvements required at the retailers shopped with, by generations, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Market/sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 207: Forecast for consumer spending on clothing and accessories, 2022-27
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 208: Forecast for retail sales of specialist clothing retailers, 2022-27

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