2021
0
Italy Clothing Retailing Market Report 2021
2021-12-18T03:05:40+00:00
OX1053159
1095
146363
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Report
en_GB
“Clothing was one of the sectors in Italy that was worst-affected by the COVID-19 pandemic and it is still struggling to recover from its impact. One positive is that it…

Italy Clothing Retailing Market Report 2021

£ 1,095 (Excl.Tax)

Report Summary

“Clothing was one of the sectors in Italy that was worst-affected by the COVID-19 pandemic and it is still struggling to recover from its impact. One positive is that it forced many retailers to significantly revamp their businesses so that they had an increased focus online, which can only benefit them in the future. As the industry gradually emerges from the pandemic, retailers are adjusting their operations further to take advantage of opportunities in the areas of sustainability, second-hand clothing and recycling.”
– Michael Oliver, Senior European Retail Analyst

Key issues covered in this Report

  • The impact of COVID-19 on the clothing retail sector
  • How the market will fare post-COVID-19
  • How specialists are performing compared to non-specialists
  • How clothing shopping behaviours have changed since the start of the COVID-19 outbreak
  • The role of online and the emergence of online-only specialists
  • The performance of the major clothing retailers in 2020.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Areas covered in this Report
        • Executive summary

            • COVID-19: market context
                • Figure 1: Italy: short, medium and long term impact of COVID-19 on clothing retailing, October 2021
              • The market
                • Market size and forecast
                    • Figure 2: Italy: consumer spending on clothing (including VAT), 2016-21
                  • Market drivers
                    • Retail sector size and forecast
                      • Figure 3: Italy: specialist clothing retailers, sales (excluding VAT), 2016-21
                    • Channels to market
                      • Figure 4: Italy: estimated distribution of spending on clothing and footwear by channel, 2020
                    • The consumer
                      • How they shop for clothing
                        • Figure 5: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, 2019-21
                      • Where they shop for clothing
                        • Figure 6: Italy: retailers used for buying clothes for themselves in the past 12 months, 2021
                      • Participation in selected behaviours when shopping for clothing
                          • Figure 7: Italy: participation in selected behaviours when shopping for clothing, 2021
                        • Companies and brands
                          • Leading players
                            • Market shares
                              • Figure 8: Italy: leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2016-20
                            • Online
                            • Issues and insights

                              • COVID is changing the way specialist clothing retailers operate
                                • Retailers need to build resilience into their business models
                                  • The importance of being omnichannel
                                    • Is store-only a viable strategy anymore?
                                      • Clothes shopping behaviours still being impacted by COVID
                                        • Working from home: good for online but has brought changes in the sales mix
                                          • The growing focus on sustainability
                                            • Sustainability has risen up the consumer agenda
                                              • Companies need to take a lead
                                                • A growing market with potential
                                                  • Transparency is key
                                                    • Second-hand will become an important pillar of sustainability
                                                    • The market

                                                      • Market size and performance
                                                          • Figure 9: Italy: consumer spending on clothing and footwear (including VAT), 2016-21
                                                        • Retail sector size and forecast
                                                          • Figure 10: Italy: specialist clothing retailers, sales (excluding VAT), 2016-21
                                                          • Figure 11: Italy: specialist clothing retailers, forecast sales (excluding VAT), 2021-26
                                                        • Market drivers
                                                          • The Italian economy
                                                            • Figure 12: Italy: key economic projections, % annual change, 2019-22
                                                          • Consumer confidence rises
                                                            • Figure 13: Italy: trends in levels of consumer confidence, 2019-21
                                                          • Trends in retail sales
                                                            • Figure 14: Italy: year-on-year retail sales volume growth, 2019-21
                                                            • Figure 15: Italy: percentage annual change in first quarter value retail sales, by category, 2021
                                                          • Inflation
                                                            • Figure 16: Italy: consumer prices* of clothing and footwear, annual % change, 2016-20
                                                            • Figure 17: Italy: consumer prices * of clothing and footwear, annual % change, 2020-21
                                                          • The continuing impact of COVID
                                                            • Figure 18: Italy: changes in spending habits since the start of the COVID outbreak, 2020-21
                                                            • Figure 19: Italy: financial impact of the COVID-19 pandemic, 2021
                                                            • Figure 20: Italy: financial situation since start of the COVID outbreak, 2021
                                                            • Figure 21: Italy: changes to spending habits as a result of the COVID-19 pandemic, 2021‎
                                                          • Sustainability moves to the forefront of consumers’ minds
                                                            • Figure 22: Italy: agreement with statements about sustainability and price, 2021
                                                            • Figure 23: Italy: agreement with statements about sustainability and price, vs other major European nations, 2021
                                                            • Figure 24: Italy: attitudes relating to climate change, 2021
                                                            • Figure 25: Italy: what people would spend on if they had some money left over , 2021
                                                          • Wellness trend offers opportunities for clothing retailers to innovate
                                                            • Figure 26: Italy: main wellness priorities, 2021
                                                          • Channels to market
                                                            • Figure 27: Italy: estimated distribution of spending on clothing and footwear by channel, 2020
                                                        • The consumer

                                                          • How they shop for clothing
                                                              • Figure 28: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, 2019-21
                                                            • Laptops/desktops still important for buying clothes
                                                              • Figure 29: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by detailed category, 2020-21
                                                            • Almost half of clothes buyers only shop in-store
                                                              • Figure 30: Italy: exclusive clothes shopper groups, 2021
                                                            • Channel age profiles
                                                                • Figure 31: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by age, 2021
                                                                • Figure 32: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by employment location, 2021
                                                              • Where they shop for clothing
                                                                • Specialists still the most popular place to buy clothes
                                                                    • Figure 33: Italy: retailers used for buying clothes for themselves in the past 12 months, 2021
                                                                  • Specialists dominate in-store buying but supermarkets are important outlets too
                                                                      • Figure 34: Italy: retailers used for buying clothes in-store for themselves in the past 12 months, 2021
                                                                    • Amazon leads online channel but Zalando is also more popular than store-based specialists online
                                                                      • Figure 35: Italy: retailers used for buying clothes online for themselves in the last 12 months, 2021
                                                                    • Retailer profiles
                                                                      • Figure 36: Italy: retailer customer profile, by gender, 2021
                                                                      • Figure 37: Italy: retailer customer profile, by age, 2021
                                                                      • Figure 38: Italy: retailer customer profile, by financial situation, 2021
                                                                    • Clothes buyers shop across a wide portfolio of brands
                                                                        • Figure 39: Italy: retailers used for buying clothes for themselves in the past 12 months, by retailers used for buying clothes for themselves in the past 12 months, 2021
                                                                      • OVS has lowest online conversion of in-store shoppers
                                                                          • Figure 40: Italy: retailers used for buying clothes for themselves online in the past 12 months, by retailers used for buying clothes in-store for themselves in the past 12 months, 2021
                                                                        • Participation in selected behaviours when shopping for clothing
                                                                          • Sustainability rises by clothes buyers’ agendas
                                                                            • Services drive store footfall
                                                                              • Second-hand takes off
                                                                                • Broadening the offer
                                                                                  • Virtual try-on taking off and attracts strong future interest
                                                                                    • Styling apps also have appeal
                                                                                      • Pay-later schemes boost payment options
                                                                                          • Figure 41: Italy: participation in selected behaviours when shopping for clothing, 2021
                                                                                        • Leading brands making headway on sustainable clothing
                                                                                            • Figure 42: Italy: participation in selected behaviours in the last 12 months, by retailers used for buying clothes for themselves in the last 12 months, 2021
                                                                                          • Strong interest in buying sustainable clothing in the future
                                                                                              • Figure 43: Italy: interest in participating in selected behaviours in the future, by retailers used for buying clothes for themselves in the last 12 months, 2021
                                                                                          • Companies and brands

                                                                                            • Inditex consolidates its position
                                                                                              • OVS builds on good performance and makes acquisitions
                                                                                                • Calzedonia not as badly hit by COVID as some
                                                                                                  • H&M continues to innovate
                                                                                                    • Zalando benefits from lockdown boost
                                                                                                      • Benetton tries to seize the sustainability initiative
                                                                                                        • Primark scales up
                                                                                                          • Figure 44: Italy: leading specialist clothing retailers, sales (excl VAT), 2016-20
                                                                                                          • Figure 45: Italy: leading specialist clothing retailers, outlets, 2016-20
                                                                                                      • Market shares

                                                                                                          • Figure 46: Italy: leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2016-20
                                                                                                      • Online

                                                                                                        • Online retailing in Italy
                                                                                                          • The clothing sector online
                                                                                                            • Leading online players
                                                                                                                • Figure 47: Italy: leading retailers’ estimated clothing sales online, 2020
                                                                                                            • Appendix

                                                                                                              • Abbreviations
                                                                                                                • Data sources

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