2022
0
Italy Clothing Retailing Market Report 2022
2022-12-10T03:06:51+00:00
OX1100493
2195
158356
[{"name":"Fashion","url":"https:\/\/store.mintel.com\/industries\/fashion"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
“The cost of living crisis in Italy has forced consumers to reappraise and reprioritise their regular spending, with the result that sales of specialist clothing retailers are still some way…

Italy Clothing Retailing Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

“The cost of living crisis in Italy has forced consumers to reappraise and reprioritise their regular spending, with the result that sales of specialist clothing retailers are still some way below their pre-COVID levels. Competition from online-only generalists and specialists has also intensified, while around half of clothing shoppers say they have switched to a cheaper retailer in the past 12 months. With inflationary pressures set to continue well into 2023, we anticipate a difficult few years for the sector, although there are still opportunities for specialist retailers to use their store estates to differentiate their offer and to explore ways in which they can help their customers save money through second-hand and rental propositions.”
– Michael, Senior Retail Analyst

This Report looks at the following areas:

  • The impact of the cost-of-living crisis on the clothing retail sector
  • The performance of the major clothing retailers in 2021
  • The main channels used to purchase clothes and how this is evolving
  • How clothing shopping behaviours have changed as a result of the cost of living crisis
  • The role of online and the impact of online-only specialists.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Market context
          • Areas covered in this Report
          • Executive Summary

              • The five-year outlook for clothing retailers in Italy
                • Figure 1: Italy: outlook for clothing retailers, 2022-27
              • The market
                • Market size and performance
                  • Figure 2: Italy: consumer spending on clothing (including VAT), 2017-22
                • Retail sector size and forecast
                  • Figure 3: Italy: specialist clothing retailers, sales (excluding VAT), 2017-23
                • Market drivers
                  • The consumer
                    • How they shop for clothing
                      • Figure 4: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, 2019-22
                    • Where they shop for clothing
                      • Figure 5: Italy: retailers used for buying clothes for themselves in the past 12 months (net of in-store and online), 2021-22
                    • Selected behaviours when shopping for clothing
                        • Figure 6: Italy: participation in selected behaviours when shopping for clothing, 2022
                      • The retailers
                        • Inditex bounces back to consolidate market leadership
                          • Figure 7: Italy: leading specialist clothing retailers, sales as % of spending on clothing, 2021
                      • Issues and Insights

                        • How can clothing retailers help their customers cope with the cost of living crisis?
                          • Buy now, pay later: no retailer should be without it
                            • Other purchase options
                              • Not just about ownership from new
                                • How can store-based clothing specialists counter growing competition from discounters and online-only players?
                                  • Stores have a halo effect on online and vice versa
                                    • Leveraging customer service
                                      • Creating an ecosystem
                                        • Highlight brand values and ethics
                                          • Make the argument for value, quality and sustainability
                                            • Emphasise that returns are easier
                                            • Market Size and Performance

                                              • Spending on clothing struggles to regain lost ground
                                                • Figure 8: Italy: consumer spending on clothing and footwear (including VAT), 2017-22
                                            • Retail Sector Size and Forecast

                                              • Pandemic cut deep for clothing specialists
                                                • Figure 9: Italy: specialist clothing retailers, sales (excluding VAT), 2017-23
                                            • Market Drivers

                                                • Figure 10: Italy: key economic projections, 2019-23
                                              • Inflation is the key issue for consumers and retailers…
                                                • Figure 11: Italy: consumer prices* of clothing, annual % change, 2017-21
                                                • Figure 12: Italy: consumer prices * of clothing, annual % change, 2021-22
                                              • …and energy prices are still a major concern
                                                • Figure 13: Italy: issues which have affected Italian consumers over the last two months, 2022
                                                • Figure 14: Italy: trends in consumers’ financial situation, 2022
                                                • Figure 15: Italy: consumers’ financial situation compared to a year or so ago, 2022
                                                • Figure 16: Italy: how consumers feel about their financial situation in the next year or so, 2022
                                              • …and will delay the post-COVID recovery
                                                • Consumer spending power will be curbed
                                                  • Figure 17: Italy: what people would spend on if they had some money left over, 2021-22
                                                • Interest rate rises will exacerbate cost of living pressures
                                                  • The conflict in Ukraine is hurting the Italian economy
                                                    • Sustainability and the environment are still important to consumers
                                                        • Figure 18: Italy: agreement with statements about sustainability, sourcing and price, 2022
                                                        • Figure 19: Italy: attitudes to sustainability issues, impacts and responsibilities, 2021-22
                                                      • Unemployment is still an issue, particularly among the young
                                                        • COVID has not gone away
                                                        • Channels to Market

                                                            • Figure 20: Italy: estimated distribution of spending on clothing by channel, 2021
                                                        • How They Shop for Clothing

                                                          • Online and in-store purchasing both grow in 2022
                                                            • Figure 21: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, 2019-22
                                                          • Smartphones are fastest-growing online channel
                                                            • Figure 22: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by detailed category, 2020-22
                                                          • Clothes shoppers increasingly embracing omnichannel purchasing
                                                            • Figure 23: Italy: exclusive clothes shopper groups, 2022
                                                          • Online growth driven by 25-44s but also evident among over-65s
                                                            • Figure 24: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by age, 2022
                                                          • Home working is helping to drive online growth
                                                            • Figure 25: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by employment location, 2022
                                                          • Children also contribute to increased clothes shopping online
                                                            • Figure 26: Italy: how people have bought clothes (excluding underwear and footwear) for themselves in the last 12 months, by whether or not respondent has children aged under 18, 2022
                                                        • Where They Shop for Clothing

                                                          • Store-based retailers bounce back
                                                            • OVS stages strong recovery
                                                              • Figure 27: Italy: retailers used for buying clothes for themselves in the past 12 months (net of in-store and online), 2021-22
                                                            • Strength of OVS is derived from in-store shopping
                                                              • Figure 28: Italy: retailers used for buying clothes in-store for themselves in the past 12 months, 2021-22
                                                            • Amazon leads online channel as Zalando is leading specialist
                                                              • Figure 29: Italy: retailers used for buying clothes online for themselves in the last 12 months, 2021-22
                                                            • Amazon and Primark have most even balance of shoppers by gender
                                                              • Figure 30: Italy: retailer customer profile, by gender, 2022
                                                            • Inditex brands appeal to a younger audience
                                                              • Figure 31: Italy: retailer customer profile, by age, 2022
                                                            • Cost of living crisis set to hit brands across the board
                                                              • Figure 32: Italy: retailer customer profile, by financial situation, 202
                                                            • Clothes shoppers have broad portfolios of brands that they shop at
                                                              • Figure 33: Italy: retailers used for buying clothes for themselves in the past 12 months, by retailers used for buying clothes for themselves in the past 12 months, 2022
                                                            • Italian store-based brands perform poorly compared to multinational brands on omnichannel shopping
                                                              • Figure 34: Italy: retailers used for buying clothes for themselves online in the past 12 months, by retailers used for buying clothes in-store for themselves in the past 12 months, 2022
                                                          • Selected Behaviours when Shopping for Clothing

                                                            • More than half of clothes shoppers have switched to cheaper retailers
                                                              • More than a third have bought sustainable clothing and similar proportion interested in doing so
                                                                • Clothes shoppers are happy to buy other products that buy into a brand’s values as well
                                                                  • Circular economy gathers pace
                                                                    • Buy now, pay later usage looks set to increase
                                                                      • Figure 35: Italy: participation in selected behaviours when shopping for clothing, 2022
                                                                    • Opportunities and threats for Zara?
                                                                      • Figure 36: Italy: participation in selected behaviours when shopping for clothing (percentage agreeing ‘I have done this in the last 12 months’), by retailer shopped at in the past 12 months (net of in-store and online), 2022
                                                                    • Terranova customers open to new products and services
                                                                      • Figure 37: Italy: participation in selected behaviours when shopping for clothing (percentage agreeing ‘I haven’t done this in the last 12 months but would be interested in doing so in future’), by retailer shopped at in the past 12 months (net of in-store and online), 2022
                                                                  • The Retailers

                                                                    • Inditex bounces back to consolidate market leadership
                                                                      • OVS reports strong growth but still loses ground to Inditex
                                                                        • Calzedonia
                                                                          • Zalando continues to build on pandemic gains
                                                                            • H&M slower to recover but shows signs of improvement
                                                                              • Other players
                                                                                • Primark is on the up
                                                                                  • Most domestic Italian brands under pressure
                                                                                    • Mango has ambitions to grow in Italy
                                                                                      • Shein: opaque but becoming more important
                                                                                        • Figure 38: Italy: leading specialist clothing retailers, sales (excl VAT), 2017-21
                                                                                        • Figure 39: Italy: leading specialist clothing retailers, outlets, 2017-21
                                                                                    • Market Shares

                                                                                        • Figure 40: Italy: leading specialist clothing retailers, sales as % of spending on clothing, 2017-21
                                                                                    • Online

                                                                                      • Online retailing in Italy
                                                                                        • Leading online players
                                                                                            • Figure 41: Italy: leading retailers’ estimated clothing sales online, 2021
                                                                                        • Appendix – Research Methodology, Data Sources and Abbreviations

                                                                                          • Abbreviations
                                                                                            • Consumer research methodology
                                                                                              • Data sources

                                                                                              About the report

                                                                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                              Market

                                                                                              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                              Consumer

                                                                                              Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                              Brand/Company

                                                                                              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                              Data

                                                                                              Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                              *databooks not available with UK B2B Industry reports.

                                                                                              Below is a sample report, understand what you are buying.

                                                                                              Click to show report
                                                                                              2024 Sample Consumer Cover

                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                                                              Trusted by companies. Big and small.

                                                                                              Want to speak to us directly?

                                                                                              Contact us with your enquiry and our expert global team can help.

                                                                                              Get in touch