2021
0
Spain Clothing Retailing Market Report 2021
2021-12-18T03:07:37+00:00
OX1053161
1095
146374
[{"name":"Fashion","url":"https:\/\/store.mintel.com\/industries\/fashion"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
“The COVID-19-induced slump in clothing demand has been a catastrophe for fashion specialists, while the accelerated shift to buying clothing online during the pandemic has intensified competition with ecommerce players.

Spain Clothing Retailing Market Report 2021

£ 1,095 (Excl.Tax)

Report Summary

“The COVID-19-induced slump in clothing demand has been a catastrophe for fashion specialists, while the accelerated shift to buying clothing online during the pandemic has intensified competition with ecommerce players. The market is now showing signs of recovery, but with some consumer behaviours adopted amid stay-at-home orders during the pandemic persisting, clothing retailers have to expect ‘normal’ business has not been resumed, and be prepared to adapt to a more sustainably-focused and increasingly online shopper.”
– Stephen Mayles, Retail Analyst

Key issues covered in this Report

  • The impact of COVID-19 on the clothing retail sector
  • How the market will fare post-COVID-19
  • How specialists are performing compared to non-specialists
  • How clothing shopping behaviours have changed since the start of the COVID-19 outbreak
  • The role of online and the emergence of online-only specialists
  • The performance of the major clothing retailers in 2020.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Areas covered in this Report
        • Executive summary

            • COVID-19: market context
              • Figure 1: Spain: short, medium and long term impact of COVID-19 on clothing retailing, 2021
            • The market
              • Market size and forecast
                • Figure 2: Spain: consumer spending on clothing (including VAT), 2016-21
              • Retail sector size and forecast
                • Figure 3: Spain: specialist clothing retailers, sales (excl. VAT), 2016-21
              • Market drivers
                • Channels to market
                  • The consumer
                    • How they shop for clothing
                      • Figure 4: Spain: how consumers have bought clothes for themselves in the last 12 months, 2021
                    • Where they shop for clothing
                      • Figure 5: Spain: types of retailers used to purchase clothing in the last 12 months, 2021
                    • Participation in selected behaviours when shopping for clothing
                      • Figure 6: Spain: clothing shopping behaviours, 2021
                    • Companies and brands
                      • Leading players
                        • Market shares
                          • Online
                          • Issues and insights

                            • On-demand fashion a solution to overproduction and waste
                              • Mainstream retailers pivot more to resale, as buyers flock to peer-to-peer marketplaces
                              • The market

                                • Market size and performance
                                  • Figure 7: Spain: consumer spending on clothing (including VAT), 2016-21
                                • Retail sector size and forecast
                                  • Figure 8: Spain: specialist clothing retailers, sales (excluding VAT), 2016-21
                                  • Figure 9: Spain: specialist clothing retailers, forecast sales (excl. VAT), 2021-26
                                • Market drivers
                                  • Economy hit hard by COVID-19 in 2020, but beginning to bounce back
                                    • Figure 10: Spain: key economic projections, % annual change, 2019-22
                                  • Easing of lockdown restrictions triggers uplift in consumer confidence
                                    • Figure 11: Spain: trends in levels of consumer confidence, 2019-21
                                  • Retail sales bounce back in spring 2021, but suffer a blow with resurgence in COVID-19 cases
                                    • Figure 12: Spain: year-on-year retail sales volume growth, 2019-21
                                  • Inflation
                                    • Figure 13: Spain: consumer prices * of clothing and footwear, annual % change, 2016-20
                                    • Figure 14: Spain: consumer prices * of clothing and footwear, annual % change, 2020-21
                                  • People more confident about shopping in-store, but online habits persist
                                    • Figure 15: Spain: changes in spending habits since the start of the outbreak, 2020-21
                                  • Uncertainty surrounding the pandemic drives up savings
                                    • Figure 16: Spain: financial impact of the COVID-19 pandemic, 2021
                                  • Prioritising essential purchases over non-essentials
                                    • Figure 17: Spain: changes to spending habits as a result of the COVID-19 pandemic, 2021
                                  • Channels to market
                                  • The consumer

                                    • How they shop for clothing
                                      • Gap between in-store and online clothes shopping shrinking
                                          • Figure 18: Spain: how consumers have bought clothes for themselves in the last 12 months, 2019-21
                                        • Shift to online clothes buying being driven by Generation X and Millennial shoppers
                                          • Figure 19: Spain: how consumers have bought clothes for themselves in the last 12 months, by gender and age group, 2021
                                        • Laptop/desktop most popular online buying method, but activity shifting to mobile devices
                                            • Figure 20: Spain: how consumers have bought clothes for themselves in the last 12 months, 2021
                                          • Where they shop for clothing
                                            • Clothing specialists still preferred buying destination, be it in-store or online
                                                • Figure 21: Spain: types of retailers used to purchase clothing in the last 12 months, by channel, 2021
                                              • El Corte Inglés the single most popular in-store purchasing destination
                                                  • Figure 22: Spain: types of retailers used to purchase clothing in-store in the last 12 months, 2021
                                                • Amazon the single most popular online purchasing destination for clothing
                                                    • Figure 23: Spain: types of retailers used to purchase clothing online in the last 12 months, 2021
                                                  • Customer profiles
                                                    • Figure 24: Spain: retailer customer profiles, by gender, 2021
                                                    • Figure 25: Spain: retailer customer profiles, by age, 2021
                                                  • Participation in selected behaviours when shopping for clothing
                                                    • Figure 26: Spain: clothing shopping behaviours by age, 2021
                                                  • Stores need to work harder to make the trip worthwhile for shoppers
                                                      • Figure 27: Spain: clothing shopping behaviours by age, 2021
                                                    • Dressing the home as well as the wardrobe
                                                        • Figure 28: Spain: clothing shopping behaviours by age, 2021
                                                      • Sustainability to become a bigger influence on shoppers’ choice of clothing
                                                          • Figure 29: Spain: clothing shopping behaviours by age, 2021
                                                        • Shoppers looking for a cheaper and greener way to buy clothing turning to online resale platforms
                                                            • Figure 30: Spain: clothing shopping behaviours by age, 2021
                                                        • Companies and brands

                                                          • Inditex betting on pandemic habits sticking and expanding integrated store concept
                                                            • Store-only Primark sales dented by COVID-19 lockdowns but pressing ahead with bricks-and-mortar strategy
                                                              • Tendam emulating online fashion pure-players one-stop shop strategy
                                                                • Zalando consumers benefit from faster delivery
                                                                  • Mango offers enhanced online and in-store experience
                                                                    • C&A slashes home delivery waiting time and expands digital footprint
                                                                      • Kiabi shop-in-shop concept and second-hand clothes push
                                                                        • Figure 31: Spain: leading specialist clothing retailers, sales (excl VAT), 2017-20
                                                                        • Figure 32: Spain: leading specialist clothing retailers, outlets, 2017-20
                                                                    • Market shares

                                                                          • Figure 33: Spain: leading specialist clothing retailers, sales as % all spending on clothing, 2016-20
                                                                      • Online

                                                                        • Online retailing in Spain
                                                                          • The clothing sector online
                                                                            • Leading online players
                                                                                • Figure 34: Spain: leading retailers’ estimated clothing and footwear sales online, 2017-20
                                                                            • Appendix

                                                                              • Abbreviations
                                                                                • Data sources

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