2022
0
Spain Clothing Retailing Market Report 2022
2022-12-10T03:07:23+00:00
OX1100497
2195
158359
[{"name":"Fashion","url":"https:\/\/store.mintel.com\/industries\/fashion"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
“Clothing sales are wavering, as the cost-of-living crisis squeezes household budgets, forcing many consumers to take a more cautious approach to buying clothes. Shoppers are leaning more towards retailers that…

Spain Clothing Retailing Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

“Clothing sales are wavering, as the cost-of-living crisis squeezes household budgets, forcing many consumers to take a more cautious approach to buying clothes. Shoppers are leaning more towards retailers that have value at their core, and are apparently willing to abandon their once-preferred brands, and they are shifting from buying new to pre-owned clothing to satisfy their needs in a more cost-effective way. Clothing retailers will need to adapt their offering accordingly and consider alternative ways to lower the barrier to purchase.”
– Stephen Mayles, Retail Analyst

This Report looks at the following areas:

  • The impact of the cost-of-living crisis on the clothing retail sector
  • The performance of the major clothing retailers in 2021
  • The main channels used to purchase clothes and how this is evolving
  • How clothing shopping behaviours have changed as a result of the cost of living crisis
  • The role of online and the impact of online-only specialists.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Market context
          • Areas covered in this Report
          • Executive Summary

              • The five-year outlook for clothing retailing
                • Figure 1: outlook for clothing retailers, 2022-27
              • The market
                • Market size and forecast
                  • Figure 2: Spain: consumer spending on clothing (excl VAT), 2017-22
                • Retail sector size and forecast
                  • Figure 3: Spain: specialist clothing retailers, sales (excluding VAT), 2017-23
                • The consumer
                  • How they shop for clothing
                    • Figure 4: Spain: how consumers have bought clothes for themselves in the last 12 months, 2022
                  • Where they shop for clothing
                    • Figure 5: Spain: types of retailers used to purchase clothing in the last 12 months, 2022
                  • Selected behaviours when shopping for clothing
                    • Figure 6: Spain: clothing shopping behaviours, 2022
                  • The retailers
                    • Leading players
                      • Market shares
                        • Figure 7: Spain: leading specialist clothing retailers, sales as % all spending on clothing, 2021
                      • Online
                      • Issues and Insights

                        • Tackling the cost-of-living crisis by renting, rather than buying
                          • Targeting Gen Z who now do most of their clothes shopping online
                          • Market Size and Performance

                              • Figure 8: Spain: consumer spending on clothing (excluding VAT), 2017-22
                          • Retail Sector Size and Forecast

                              • Figure 9: Spain: specialist clothing retailers, sales (excluding VAT), 2017-23
                          • Market Drivers

                            • Economic growth to slow following post-COVID-19 lockdown recovery
                              • Figure 10: Spain: key economic projections, % annual change, 2019-23
                            • Energy prices and transport costs drive up inflation
                              • Figure 11: Spain: consumer prices * of clothing and footwear, annual % change, 2017-21
                            • Clothing inflation slows in first half of 2022, but price hikes imminent
                              • Figure 12: Spain: consumer prices * of clothing, annual % change, 2021-22
                            • Employment growth, particularly among under 25s, bodes well for future clothing purchasing
                              • Morale plummets as consumers feel the impact of rising living costs
                                • Figure 13: Spain: trends in levels of consumer confidence, 2020-22
                              • Consumers beginning to feel the financial pinch…
                                • Figure 14: Spain: change in financial situation over the past year, 2022
                              • …and over a third expect their financial situation to worsen, peaking among low-income earners
                                • Figure 15: Spain: financial confidence over the coming year, 2022
                              • Conflict in Ukraine sending prices even higher and eroding purchasing power
                                • Figure 16: Spain: expected impact of the conflict in Ukraine on household finances, 2022
                              • Consumers spending less on clothing as prices of essentials soar
                                • Figure 17: Spain: spending habits, past 12 months, 2022
                              • Experiences over possessions
                                • Figure 18: Spain: additional discretionary spending priorities, 2022
                              • Shoppers spending more, but buying less as prices soar
                                • Figure 19: Spain: year-on-year retail sales volume and value growth, 2020-22
                            • Channels to Market

                              • Specialists the most popular destination for buying clothes
                                • Figure 20: Spain: retailers used for buying clothes for themselves in the past 12 months (net of in-store and online), 2022
                            • How They Shop for Clothing

                              • In-store shopping showing signs of recovery, but still far below pre-pandemic level
                                • Figure 21: Spain: how consumers have bought clothes for themselves in the last 12 months, 2019-22
                              • Majority of shoppers have reverted to pre-pandemic buying habits, except Gen Z
                                • Figure 22: Spain: how consumers have bought clothes for themselves in the last 12 months, by gender and age group, 2022
                              • A growing trend for buying clothes using smartphones
                                • Figure 23: Spain: how consumers have bought clothes for themselves in the last 12 months, 2022
                            • Where They Shop for Clothing

                              • Specialists the most popular destination for in-store purchasing and claw back some of the most prolific online buyers
                                • Figure 24: Spain: types of retailers used to purchase clothing in the last 12 months, by channel, 2022
                              • Buyers trading down and less competition on the high street fuel purchases through supermarkets
                                • Figure 25: Spain: retailers used for buying clothes for themselves in the past 12 months (net of in-store and online), 2022
                              • Customer profiles
                                • Figure 26: Spain: specialist clothing retailers used to purchase clothing in the last 12 months, by age, 2022
                                • Figure 27: Spain: non-specialist clothing retailers used to purchase clothing in the last 12 months, by age, 2022
                                • Figure 28: Spain: specialist clothing retailers used to purchase clothing in the last 12 months, by income, 2022
                                • Figure 29: Spain: non-specialist clothing retailers used to purchase clothing in the last 12 months, by income, 2022
                              • Accessible and boasting a wide choice of brands El Corte Inglés is the single most popular in-store destination
                                  • Figure 30: Spain: retailers used to purchase clothing in-store in the last 12 months, 2021
                                • Amazon the single most popular online purchasing destination for clothing
                                  • Figure 31: Spain: retailers used to purchase clothing online in the last 12 months, 2021
                              • Selected Behaviours when Shopping for Clothing

                                  • Figure 32: Spain: clothing shopping behaviours, 2022
                                • Beauty products are popular ancillary purchase from fashion retailers
                                  • Figure 33: Spain: clothing shopping behaviours, by age, 2022
                                • As the cost-of-living continues to rise, consumers are naturally laser-focused on value
                                  • Figure 34: Spain: clothing shopping behaviours, by age, 2022
                                • Selling homewares alongside clothing
                                  • Figure 35: Spain: clothing shopping behaviours, by age, 2022
                                • 28% bought garments made from sustainable materials and more plan to do so
                                    • Figure 36: Spain: clothing shopping behaviours, by age, 2022
                                  • Resale and second-hand prove popular
                                    • Figure 37: Spain: clothing shopping behaviours, by age, 2022
                                    • Figure 38: Spain: clothing shopping behaviours, by age, 2022
                                  • Usage of buy-now-pay-later escalates as cost-of-living crisis squeezes affordability
                                      • Figure 39: Spain: clothing shopping behaviours, by age, 2022
                                    • Swapping ownership for rental
                                      • Figure 40: Spain: clothing shopping behaviours, by age, 2022
                                  • The Retailers

                                    • Inditex sales recover as stores reopen and footfall picks up
                                      • Primark sales steadily improving, but not yet reached pre-pandemic level
                                        • Tendam sales soar in 2021, but still below pre-pandemic level
                                          • H&M’s Spanish sales jump 7% compared to 11% globally
                                            • Veepee betting on circularity and upcycling
                                              • Zalando lowers sales growth forecast for 2022 
                                                • Fashion sales driving El Corte Inglés’ post-pandemic recovery
                                                  • Mango looking beyond ‘fast fashion’ with new premium brand collection
                                                    • Desigual returns to profit in 2021, but with 37% lower sales than in 2019
                                                      • C&A redefines its positioning with a new brand image
                                                        • Figure 41: Spain: leading specialist clothing retailers, sales (excl. VAT), 2017-21
                                                      • Inditex closes Uterqüe stores and opens tech-driven Zara branch
                                                        • Mango plans to accelerate roll-out of kids-focused fashion stores
                                                          • COVID-19 crisis triggers permanent closure of 42% of Desigual’s stores
                                                            • Primark opens new flagships in the city centres of Barcelona and Bilbao
                                                              • Figure 42: Spain: leading specialist clothing retailers, outlets, 2017-21
                                                          • Market Shares

                                                                • Figure 43: Spain: leading specialist clothing retailers, sales as % all spending on clothing, 2017-21
                                                            • Online

                                                              • Online retailing in Spain
                                                                • The clothing sector online
                                                                  • Leading online players
                                                                      • Figure 44: Spain: leading retailers’ estimated clothing and footwear sales online, 2017-21
                                                                  • Appendix – Research Methodology, Data Sources and Abbreviations

                                                                    • Abbreviations
                                                                      • Consumer research methodology
                                                                        • Data sources

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