2020
0
India Cloud OTT Entertainment Market Report 2020
2020-12-16T14:02:31+00:00
REP40F64BBD_E6AD_4560_813B_EB200D65202D
2195
128850
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Report
en_GB
OTT platforms have been boosted due to the pandemic, but as the next normal continues with increasing economic concerns, holding on to viewers will become critical.Nidhi Sinha, Head of…

India Cloud OTT Entertainment Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

OTT platforms have been boosted due to the pandemic, but as the next normal continues with increasing economic concerns, holding on to viewers will become critical.

Nidhi Sinha, Head of Content – India Consumer

Table of Contents

  1. executive summary

    • Market context
    • What consumers want, and why
    • Opportunities – New content for new consumers
    • Opportunities – New, discrete advertising reach
    • Opportunities – New value subscription packages
  2. the impact of covid-19 on OTT entertainment

    • [Graph] India: Consumers' biggest current concerns, 29 April 2020
  3. key drivers

    • Key platforms in the market
  4. what consumers want and why

    • Promotion-driven OTT viewer
    • [Graph] India: Reasons for streaming videos – select, by OTT viewer type, Dec 2019
    • Apprehensive OTT viewers
    • [Graph] India : Employment and family status of apprehensive OTT viewer, Dec 2019
    • [Graph] India : Consumption of streaming content – select, by OTT viewer type, Dec 2019
    • Aspirational non OTT viewer
    • [Graph] India: Consumption of OTT platforms, by working status, Dec 2019
    • [Graph] India : Employment status of aspirational OTT non viewers, Dec 2019
    • What are they watching?
    • Bollywood movie viewers
    • [Graph] India: Content watched by those who have watched Bollywood movies, Dec 2019
    • Hindi TV show lovers
    • [Graph] India: Content watched by those who have watched Hindi TV shows, Dec 2019
    • News viewers
    • [Graph] India: Content watched by those who have watched News, Dec 2019
    • Attitudes towards streaming
    • [Graph] India: Key reasons for streaming videos, by age and gender, Dec 2019
    • [Graph] India: Reasons for streaming videos, by city tier, Dec 2019
  5. key launches and innovations

    • appendix

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