2020
9
Coffee and RTD Coffee – Germany – 2020
2021-07-21T18:34:47+01:00
REPD43FF3F9_0D97_44B2_8620_C88EC519F7E2
2195
140595
[{"name":"Coffee","url":"https:\/\/store.mintel.com\/industries\/drinks\/coffee"}]
Report
en_GB
Compelling storytelling, coffee in styles from around the world and a focus on functional benefits are needed to increase the appeal of coffee to younger consumers.Annika Janicke, Research Analyst…

Coffee and RTD Coffee – Germany – 2020

£ 2,195 (Excl.Tax)

Report Summary

Compelling storytelling, coffee in styles from around the world and a focus on functional benefits are needed to increase the appeal of coffee to younger consumers.

Annika Janicke, Research Analyst – Food & Drink

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Graph 1: interest in new coffees, July 2019
    • Opportunities
    • The competitive landscape
    • Graph 2: company retail value market share of coffee (excluding RTD coffee) (%), 2018
    • Graph 3: company retail value market share of RTD coffee (%), 2018
  2. Market drivers

    • Graph 4: Number of coffee shops/coffee bars (m), 2013-22
    • Graph 5: Coffee shop/coffee bar value sales (€bn), 2013-22
    • Graph 6: Population, by age group, 2014, 2019 and 2024
  3. WHAT CONSUMERS WANT, AND WHY

    • Types of coffee drunk at home
    • Graph 7: Drinking of any coffee at home in the last month, by age, July 2019
    • Graph 8: Types of coffee drunk in the last month, July 2019
    • Graph 9: Number of different types of coffee drunk at home in the last month, by age, July 2019
    • Graph 10: Drinking of standard and decaffeinated coffee at home in the last month, by age, July 2019
    • Most important factors when choosing coffee
    • Graph 11: most important factors when choosing coffee, July 2019
    • Graph 12: importance of roast level and bean variety when buying coffee, July 2019
    • Graph 13: importance of on-pack information in driving coffee purchase, by age, July 2019
    • Interest in innovation in coffee
    • Graph 14: Interest in innovation in coffee, July 2019
    • Consumer behaviours related to coffee
    • Graph 15: Agreement with selected behavioural statements related to coffee, July 2019
    • Graph 16: interest in trying new coffees, by age, August 2019
    • Graph 17: interest in a paid coffee subscription service that sends different coffees regularly, by age, July 2019
  4. Launch activity and Innovation

    • Graph 18: new launch activity in coffee (including RTD coffee), by branded vs. private label, 2015-19
    • Graph 19: New launch activity in coffee, by segment, 2015-19
    • Graph 20: New launch activity in coffee (excluding RTD coffee), by format, 2015-19
    • Graph 21: new launch activity in coffee, by leading claim categories, 2015-19
    • Graph 22: new launch activity in coffee, by selected ethical claims, 2015-19
  5. Market share

    • Retail market share of coffee (excluding RTDs), by volume and value, 2016-18
    • Germany: market share in the retail RTD coffee market, by volume and value
  6. Market Segmentation, Size and Forecast

    • Appendix

      • Products covered, abbreviations and consumer research methodology
      • Appendix – Launch Activity and Innovation
      • Appendix – market size and forecast

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

    Click to show report
    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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