2023
0
India Coffee and RTD Coffee Market Report 2023
2023-07-10T17:02:02+01:00
REP8223B483_592B_4594_8613_01143410FDA2
2195
164849
[{"name":"Coffee","url":"https:\/\/store.mintel.com\/industries\/drinks\/coffee"}]
Report
en_GB
As the need for mental energy benefits grows, so does the potential for coffee to cater to consumers' diverse need states. RTD coffee can grow as an affordable, indulgent beverage.

India Coffee and RTD Coffee Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

As the need for mental energy benefits grows, so does the potential for coffee to cater to consumers' diverse need states. RTD coffee can grow as an affordable, indulgent beverage.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: top five features in hot coffee or RTD coffee that consumers are willing to pay more for, 2023
    • Mintel predicts
  2. key trends

    • Graph 2: % of coffee and RTD coffee launches as a share of non-alcoholic beverages, 2020-23
    • Graph 3: top five growing claim categories in coffee and RTD coffee, 2020-23
    • Graph 4: top five growing claims in natural, added, free from, minus and environmental and sustainability claims in coffee and RTD coffee, 2020-23
    • The coffee cult continues to rise
    • Surging demand for mental energy
    • Graph 5: factors associated with the term 'healthy lifestyle', 2023
    • Rise of intentional spenders
  3. What consumers want and why

    • Consumption of coffee
    • Graph 6: % of coffee consumers in the last month, gender, age, city tier, region and socio-economic class, 2023
    • Graph 7: types of coffee consumed in the last one month, 2023
    • Graph 8: frequency of the types of coffee consumed in the last month, 2023
    • Graph 9: consumers who have consumed different types of coffee once a day or more in the last month, by age, 2023
    • Graph 10: % of consumers who consumed cold coffee at home, by gender, age and region, 2023
    • Why do Indians drink coffee?
    • Graph 11: top five (any ranking) reasons for consuming hot coffee in the last month, 2023
    • Graph 12: select reasons for consuming hot coffee in the last month, by consumer segments based on consumption frequency, 2023
    • Graph 13: % of consumers who selected 'lower caffeine content' as a feature in hot coffee or RTD coffee that they are willing to pay more for, by consumer segments based on consumption frequency, 2023
    • Consumption barriers
    • Graph 14: top five (any ranking) reasons for not consuming or consuming less coffee, 2023
    • Graph 15: % of launches with 'premium' claim in hot coffee and tea, 2020-23
    • Graph 16: % of launches with select claim category in coffee, 2020-23
    • Graph 17: % of launches with functional and plus claims in coffee, 2020-23
    • Graph 18: % of launches with functional digestive claim in coffee, 2020-23
    • Graph 19: top three features of interest when drinking tea, 2023
    • Graph 20: preferred occasions to drink regular hot tea, by select consumer segment, 2023
    • The occasional consumers
    • Graph 21: % of consumers who chose 'to socialise with friends/colleagues/clients' as one of the top five reasons for consuming hot coffee, by consumer segments based on consumption frequency*, 2023
    • Graph 22: % of consumers who chose 'high caffeine content' as one of the top five reasons for not consuming hot coffee in the last one month, by consumer segments based on consumption frequency, 2023
    • The premiumisation opportunity
    • Graph 23: features in hot coffee or RTD coffee that consumers are willing to pay more for, 2023
    • Graph 24: % of consumers who selected 'strong aroma' as a feature in hot coffee or RTD coffee that they are willing to pay more for, by employment and parental status, 2023
    • The RTD coffee opportunity
    • Graph 25: % of consumers who drank RTD coffee in the last month, by age, region and city tier, 2023
    • Graph 26: top five (any ranking) reasons for consuming RTD coffee in the last month, 2023
  4. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

    Below is a sample report, understand what you are buying.

    Click to show report
    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

    Trusted by companies. Big and small.

    Want to speak to us directly?

    Contact us with your enquiry and our expert global team can help.

    Get in touch