2021
0
Ireland Coffee Shops and Coffee Culture Market Report 2021
2022-01-05T03:01:19+00:00
OX1043577
1495
146583
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Report
en_GB
“COVID-19 has taken a huge toll on the overall foodservice sector, limiting the ability of coffee shops and cafés to operate in 2021. Despite this, Irish appetite for coffee and…

Ireland Coffee Shops and Coffee Culture Market Report 2021

£ 1,495 (Excl.Tax)

Report Summary

“COVID-19 has taken a huge toll on the overall foodservice sector, limiting the ability of coffee shops and cafés to operate in 2021. Despite this, Irish appetite for coffee and other hot drinks remains high, while issues surrounding single use takeaway cups remain an important issue.”
– Brian O’Connor, Senior Consumer Analyst

Key issues covered in this Report

  • The impact of COVID-19 on sales via coffee shops and cafés
  • How the working at home trend has influenced consumer coffee shop behaviour
  • What the top brands/locations are for buying hot drinks among Irish consumers
  • The threat posed by fast food and in-store coffee kiosks to the wider coffee shop and café sector
  • The importance of environmental concerns to consumers when buying hot drinks.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Issues covered in this Report
        • Executive Summary

            • Market Factors
              • Figure 1: Expected impact of COVID-19 on coffee shop sales, short, medium and long term, December 2021
            • Coffee shop and café sector sees 2021 recovery, although still below pre-COVID-19 levels
              • Figure 2: Estimated value of the Irish café and coffee shop market, IoI, NI and RoI, 2016-21
              • Figure 3: How worried consumers are about the risk of being exposed to COVID-19, IoI, April 2020-November 2021
            • Improved comfort levels using foodservice
              • Figure 4: How comfortable consumers feel using foodservice providers, IoI, December 2020 and November 2021
            • Working at home cutting back on coffee/ lunch trade
              • Figure 5: Where consumers typically worked, before and during COVID-19, NI and RoI, 2020
            • Shorter lunches driving convenience requirement
              • NI cafés and coffee shops see boost from Spend Local Initiative
                • Inclement weather in Brazil impacting global coffee prices
                  • Estimated 22,000 single-serve coffee cups used in RoI every hour
                    • Companies and innovations
                      • The consumer
                        • Independent coffee shops have strong appeal
                          • Figure 6: Types of coffee shops and cafés that consumers typically buy drinks from, NI and RoI, 2021
                        • Getting a hot drink and meeting friends/family primary reasons for coffee shop visit
                          • Figure 7: Reasons why consumers visit coffee shops, NI and RoI, 2021
                        • Most orders are made in store
                          • Figure 8: Methods which consumes use to buy items from coffee shops, NI and RoI, 2021
                        • Environmental issues a hot topic
                          • Figure 9: Agreement with statements relating to coffee shops and sandwich shops, NI and RoI, 2021
                      • The Market – What You Need to Know

                        • Coffee shop and café sector sees 2021 recovery, although still below pre-COVID-19 levels
                          • Improved comfort levels using foodservice
                            • Working at home cutting back on coffee/lunch trade
                              • Shorter lunches driving convenience requirement
                                • NI cafés and coffee shops see boost from Spend Local Initiative
                                  • Inclement weather in Brazil impacting global coffee prices.
                                    • Estimated 22,000 single-serve coffee cups used in RoI every hour
                                    • Market Size and Forecast

                                        • Short-, medium- and long-term impact on the industry
                                          • Figure 10: Expected impact of COVID-19 on coffee shop sales, short, medium and long term, December 2021
                                        • Coffee shops recover in 2021, but fall short of pre-COVID-19 levels
                                          • Figure 11: Estimated value of the Irish café and coffee shop market, IoI, NI and RoI, 2016-26
                                          • Figure 12: How worried consumers are about the risk of being exposed to COVID-19, IoI, April 2020-November 2021
                                        • Beverages account for lion’s share of revenue
                                          • Figure 13: Café and coffee shop spending share, IoI, 2020
                                      • Market Drivers

                                        • Improving comfort levels of using foodservice, but spending still lacking
                                          • Figure 14: How COVID-19 has affected spending on takeaway/ home delivery and dining out, December 2020 and November 2021
                                          • Figure 15: How comfortable consumers feel using foodservice providers, IoI, December 2020 and November 2021
                                        • Working at home trend impacting lunchtime usage of cafés and coffee shops
                                          • Figure 16: Where consumers worked before and during COVID-19, Ni and RoI, 2020
                                        • Issues with work/life balance eating into lunchtimes
                                          • Figure 17: Agreement with statements relating to work-life balance, NI and RoI, 2020
                                        • Delivery and delivery apps can help consumers maximise their lunch
                                          • Figure 18: Agreement with selected statements related to takeaways and home delivery, NI and RoI, 2019
                                        • NI cafés and coffee shops see boost from Spend Local Initiative
                                          • Global coffee supply issues push prices up
                                            • Figure 19: How consumers rate their current personal financial situation, NI and RoI, 2018-21
                                          • Single-use cups still an issue as 22,000 are used every hour in Ireland
                                            • COVID-19 sees consumers hesitant to reuse cups
                                              • Figure 20: Agreement with statements relating to COVID-19 and product hygiene, 2020
                                            • Levy on single-use cups expect early 2022
                                            • Companies and Brands –What You Need to Know

                                              • Ethical human claim popular amongst consumers
                                                • Interest in coffee drinks with health-boosting properties
                                                  • The premium claim for coffee drinks experiences growth
                                                    • Coffee retailers expand into supermarket retailers
                                                      • Investment needed in the in-store experience
                                                      • Who’s Innovating?

                                                        • Ethical human claim the most popular ethics claim in the coffee market
                                                          • Figure 21: ethical claims for coffee and RTD coffee drinks, IoI, 2017-21*
                                                          • Figure 22: New launches of coffee products with ethical – human claims, IoI, 2021
                                                        • Consumers seek functional coffee drinks to get through the winter months
                                                          • Figure 23: New launches of coffee products with functional claims, IoI, 2021
                                                        • At-home coffee drinks lead to increased demand for premium products
                                                          • Figure 24: New releases of coffee products with a premium claim, IoI, 2017-21*
                                                        • Coffee retailers extend their reach through supermarket retailers
                                                          • Figure 25: Locations where consumers typically buy drinks from, NI and RoI, 2021
                                                        • Consumers become more attentive to the in-store experience
                                                          • Figure 26: Consumer attitudes towards coffee shops, NI and RoI, 2021
                                                      • Companies and Brands

                                                          • Bakers and Baristas
                                                            • Key Facts
                                                              • Product Portfolio
                                                                • Recent Developments
                                                                  • Bob and Bert’s
                                                                    • Key Facts
                                                                      • Product Portfolio
                                                                        • Recent Developments
                                                                          • Caffè Nero
                                                                            • Key Facts
                                                                              • Product Portfolio
                                                                                • Recent Developments
                                                                                  • Costa Coffee
                                                                                    • Key Facts
                                                                                      • Product Portfolio
                                                                                        • Recent Developments
                                                                                          • Frank and Honest Coffee (Musgrave)
                                                                                            • Key Facts
                                                                                              • Product Portfolio
                                                                                                • Recent Developments
                                                                                                  • Greggs
                                                                                                    • Key Facts
                                                                                                      • Product Portfolio
                                                                                                        • Recent Developments
                                                                                                          • Ground Espresso Bar
                                                                                                            • Key Facts
                                                                                                              • Product Portfolio
                                                                                                                • Recent Developments
                                                                                                                  • Insomnia
                                                                                                                    • Key Facts
                                                                                                                      • Product Portfolio
                                                                                                                        • Recent Developments
                                                                                                                          • McDonald’s McCafé
                                                                                                                            • Key Facts
                                                                                                                              • Product Portfolio
                                                                                                                                • Recent Developments
                                                                                                                                  • O’Brien’s
                                                                                                                                    • Key Facts
                                                                                                                                      • Product Portfolio
                                                                                                                                        • Recent Developments
                                                                                                                                          • Starbucks
                                                                                                                                            • Key Facts
                                                                                                                                              • Product Portfolio
                                                                                                                                                • Recent Developments
                                                                                                                                                  • Subway
                                                                                                                                                    • Key Facts
                                                                                                                                                      • Product Portfolio
                                                                                                                                                        • Recent Developments
                                                                                                                                                        • The Consumer – What You Need to Know

                                                                                                                                                          • RoI consumers prefer independent coffee shops
                                                                                                                                                            • Consumers are most likely to visit a coffee shop to get a hot drink
                                                                                                                                                              • Most consumers buy in-store
                                                                                                                                                                • Single-use cups a hot issue
                                                                                                                                                                • Types of Coffee Shops Visited

                                                                                                                                                                    • Independent coffee shops most popular
                                                                                                                                                                      • Figure 27: Types of coffee shops and cafés that consumers typically buy drinks from, NI and RoI, 2021
                                                                                                                                                                      • Figure 28: Types of coffee shops and cafés that consumers typically buy drinks from – NET, NI and RoI, 2021
                                                                                                                                                                    • Young consumers most likely to buy hot drinks outside of home
                                                                                                                                                                      • Figure 29: Consumers who buy hot drinks from coffee shops vs. other venues, by age groups, NI and RoI, 2021
                                                                                                                                                                      • Figure 30: Types of coffee shops and cafés that consumers typically buy drinks from, NI, RoI and GB, 2021
                                                                                                                                                                    • NI men more likely to use Costa and Starbucks
                                                                                                                                                                      • Figure 31: Consumers who buy drinks from Costa Coffee vs. Starbucks, by gender, NI and RoI, 2021
                                                                                                                                                                    • Independents see stronger use by women
                                                                                                                                                                      • Figure 32: Consumers who buy drinks from independent coffee shops, by gender and age group, NI and RoI, 2021
                                                                                                                                                                  • Reasons for Visiting Coffee Shops

                                                                                                                                                                      • Consumers most likely to visit coffee shops to get a hot drink
                                                                                                                                                                        • Figure 33: Reasons why consumers visit coffee shops, NI and RoI, 2021
                                                                                                                                                                      • RoI consumers with a high income level are more likely to visit a coffee shop to get a hot drink
                                                                                                                                                                        • Figure 34: Consumers who visit coffee shops to get a hot drink, by gross annual household income, RoI, 2021
                                                                                                                                                                      • Women are more likely to meet with family/friends
                                                                                                                                                                        • Figure 35: Consumers who visit coffee shops to meet with friends/family, by gender, NI and RoI, 2021
                                                                                                                                                                      • Younger consumers are more likely to get meals from coffee shops
                                                                                                                                                                        • Figure 36: Reasons why consumers visit coffee shops, by age, NI and RoI, 2021
                                                                                                                                                                      • Consumers who work part-time are more likely to meet with family/friends
                                                                                                                                                                        • Figure 37: Consumers who visit coffee shops to meet with friends/family, by working situation, NI and RoI, 2021
                                                                                                                                                                      • RoI consumers with younger children are less likely to meet with friends/family
                                                                                                                                                                        • Figure 38: Consumers who visit coffee shops to meet with friends/family, by children in household, RoI, 2021
                                                                                                                                                                    • How Consumers Use Coffee Shops & Cafés

                                                                                                                                                                        • Most consumers buy items from coffee shops in-store
                                                                                                                                                                          • Figure 39: How consumers typically buy items from coffee shops, NI and RoI, 2021
                                                                                                                                                                        • Younger consumers are more likely to use a drive-thru
                                                                                                                                                                          • Figure 40: Consumers who use a drive-thru to buy items from coffee shops, by age, NI and RoI, 2021
                                                                                                                                                                        • Full-time and part-time workers are more likely to use a drive-thru
                                                                                                                                                                          • Figure 41: Consumers who use a drive-thru to buy items from coffee shops, by working situation, NI and RoI, 2021
                                                                                                                                                                        • Mobile kiosks and home delivery are more popular in cities and large towns
                                                                                                                                                                          • Figure 42: Consumers who use mobile kiosks and home delivery to buy coffee shop items, by area, NI and RoI, 2021
                                                                                                                                                                      • Attitudes towards Coffee Shops

                                                                                                                                                                          • Four in five see importance of reusable cups
                                                                                                                                                                            • Figure 43: Agreement with statements relating to coffee shops and sandwich shops, NI and RoI, 2021
                                                                                                                                                                          • Environmental factors driving more consumers decisions in 2021
                                                                                                                                                                            • Figure 44: Agreement with the statement ‘It is worth using reusable takeaway coffee cups’, by gender, NI and RoI, 2021
                                                                                                                                                                            • Figure 45: Ethical causes consumers consider before buying food and drink, NI and RoI, August 2020
                                                                                                                                                                          • Six in 10 want more dairy-free options
                                                                                                                                                                            • Figure 46: Agreement with the statement ‘A wide selection of dairy free drinks options are important at a coffee shop’, by age, NI and RoI, 2021
                                                                                                                                                                            • Figure 47: Selective diets consumers are currently adhering to, RoI and NI, 2021
                                                                                                                                                                          • Strong competition from fast food and in-store kiosks
                                                                                                                                                                            • Figure 48: Agreement with statements relating to coffee from fast food and in-store kiosks, NI and RoI, 2021
                                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                          • Data sources
                                                                                                                                                                            • Generational cohort definitions
                                                                                                                                                                              • Abbreviations

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