2021
0
Brazil Colour Cosmetics Market Report 2021
2021-09-14T04:06:12+01:00
OX1048459
3265
142410
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Report
en_GB
“The makeup segment has suffered the most the impacts generated by the COVID-19 pandemic, especially due to social restrictions and the worsening of the economic recession in Brazil. On the…

Brazil Colour Cosmetics Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“The makeup segment has suffered the most the impacts generated by the COVID-19 pandemic, especially due to social restrictions and the worsening of the economic recession in Brazil. On the other hand, the nail products segment has been more resilient, with many brands exploring digital interactions to stay connected with customers. For both segments, it will be essential to invest in formulas that offer functional benefits and are guided by ethics, sustainability and convenience.”

– Amanda Caridad, Beauty and Personal Care Senior Analyst

This report covers the following issues:

  • Impacts of COVID-19 on color cosmetics
  • Makeup consumption habits by skin type and color
  • Nail products consumption habits
  • Important claims in makeup products
  • Attitudes toward the use of makeup and nail products

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Market overview
                • Impact of COVID-19 on color cosmetics
                  • Figure 1: Predicted impact of COVID-19 in the short- medium and long term on the color cosmetics category, July 2021
                • Mintel Trend Drivers
                  • Figure 2: Mintel Trend Drivers
                • Challenges
                  • Face masks impact use of makeup among those who work out of home
                    • National brands challenged to attract male makeup users
                      • Sustainability becomes a differential in makeup products in Brazil
                        • Opportunities
                          • Concern about germs increases demand for more hygienic accessories
                            • Lipstick brands can boost use by offering lip treatment benefits
                              • Brazilians who make their nails at home are attracted by treatment benefits
                              • Market Drivers

                                • Consumption of beauty products is impacted by rising unemployment and emergency aid reduction
                                  • Tax reform can make beauty products more expensive
                                    • Cosmetic segment performs well, especially nail polish products
                                      • Beauty salons suffer with social restrictions and economic recession
                                      • Key Players

                                        • Companies and brands
                                          • With performance above expectation, Avon resumes growth in Brazil
                                            • Figure 3: Avon campaign – Brazil, January 2021
                                          • In an unprecedented collaboration, Boticário and Track & Field create sports makeup line
                                            • Figure 4: Make B. Unlimited in partnership with Track & Field – Brazil, 2021
                                          • In the Pride month, brands reinforce the importance of taking a position when it comes to social themes
                                            • Figure 5: Orgulho Lip Balm is part of Boticário’s #Orgulho collection
                                            • Figure 6: Boticário Valentine’s Day – June 2021
                                            • Figure 7: Avon celebrates Pride with collection and live event on Instagram
                                            • Figure 8: Natura debates intolerance and “LGBTQIA+phobia”
                                          • MAC Cosmetics brings together Latin American pop singers to highlight the beauty of eyes
                                            • Figure 9: MAC campaign with Pabllo Vittar and Natti Natasha – Brazil, 2021
                                          • Makeup brands invest in former participants of reality shows on social media campaigns
                                            • Figure 10: Boticário campaign – Brazil, 2021
                                            • Figure 11: #BERENENSE campaign – Brazil, 2021
                                            • Figure 12: Juliette and Lukas Koka Penteado star Avon campaigns
                                            • Figure 13: Camilla de Lucas is Vult new ambassador – Brazil, July 2021
                                          • Risqué launches nail polish collection inspired by TV series Friends and partners with Rappi to celebrate friendship
                                            • Figure 14: Risqué introduces a new collection inspired by the TV series Friends
                                          • Vult celebrates Brazil’s ethnic diversity in new campaign
                                            • Figure 15: #BelezaQueInspecira campaign with Taís Araújo – Brazil, 2020
                                          • Boca Rosa implements simultaneous strategy on its social networks to launch its products
                                            • Figure 16: Boca Rosa program with Bianca Andrade
                                        • Who’s Innovating?

                                          • Multi-use makeup can be a practical and economical alternative for Brazilians after the COVID-19 pandemic
                                            • Figure 17: Total launches of multi-use makeup products, by top 10 markets, January 2019-June 2021
                                            • Figure 18: Multi-purpose makeup products to light and/or color the facial skin
                                          • Lip pencils and liners can grow with the continuous use of face masks
                                            • Figure 19: Total launches of facial makeup and lip makeup products, by launch date, January 2019-June 2021
                                            • Figure 20: Durable and long-lasting lip pencils and liners
                                          • Case Study
                                            • Live Tinted exclusive concealer for multiracial skin is a new phenomenon in the US
                                              • Figure 21: How to cover dark under eye circles | Deepica Mutyala – January 2015
                                              • Figure 22: Live Tinted Huestick Concealer – US, August 2019
                                            • Sopo makes a successful debut in Japan by offering affordable and fun makeup
                                              • Figure 23: Konbini cosme, a phenomenon in Japan
                                              • Figure 24: Sopo Cosmetics launch campaign and shelf with products at FamilyMart
                                              • Figure 25: Sopo eye products
                                            • BT Skin is the best-selling facial foundation in Brazil
                                              • Figure 26: Bruna Tavares product line
                                              • Figure 27: BT Skin liquid foundation
                                          • The Consumer – What You Need to Know

                                            • Products that offer natural finishing stand out
                                              • Search for fun experiences can boost consumption of colored liners among mothers
                                                • In addition to functional benefits, ethical and sustainable credentials expand makeup products’ market share
                                                  • Nail polishes can innovate by communicating emotional benefits and long-lasting formulas
                                                    • Press-on nails can increase market share by reinforcing practicality and error-free look
                                                      • As a seniors seek security and transparency, those who work and study adopt natural nail trend
                                                        • Makeup increases men’s confidence in virtual meetings, while oils and serums find space in the more intense household cleaning routines
                                                        • Use of Face Makeup Products

                                                          • Face masks impact use of makeup among those who work out of home
                                                            • Figure 28: Use of face makeup products, by remote work, 2021
                                                            • Figure 29: Face makeup products with benefits for oily and acne-prone skin
                                                          • With increasingly digital routines, Millennials seek face foundations that emphasize natural beauty
                                                            • Figure 30: Use of face makeup products, by generation, 2021
                                                            • Figure 31: BECCA Zero No Pigment Collection, 2020
                                                          • Setting sprays may be a convenient alternative to increase the durability of makeup in oily skin
                                                            • Figure 32: Use of face makeup products, by skin type, 2021
                                                            • Figure 33: Makeup fixing mists that offer benefits to oily skins
                                                            • Figure 34: Urban Decay makeup fixing mist
                                                        • Use of Other Makeup Products

                                                          • Concern about germs increases demand for more hygienic accessories
                                                            • Figure 35: Use of other makeup products, by working status and remote work, 2021
                                                            • Figure 36: Makeup and facial care products with hygienic packaging for off-home application
                                                          • Colorful eyeliners could offer fun experiences to mothers
                                                            • Figure 37: Use of other makeup products, by gender and parental status, 2021
                                                            • Figure 38: Colorful liners
                                                          • Lipstick brands can boost use by offering lip treatment benefits
                                                            • Figure 39: Use of other makeup products, by working and student status, 2021
                                                            • Figure 40: Lip products that combine treatment and makeup
                                                        • Important Claims in Makeup Products

                                                          • Brazilians prefer products that combine functional and beauty benefits to ethical practices
                                                            • Figure 41: TURF Analysis – Important claims in makeup products, 2021
                                                            • Figure 42: Makeup that combines the attributes that Brazilians value the most
                                                          • Makeup brands are challenged to increase the supply of sustainable products
                                                            • Figure 43: Important claims in makeup products, 2021
                                                            • Figure 44: L’Oréal develops new waste-proof packaging and partners with TerraCycle
                                                            • Figure 45: Makeup products with eco-friendly packaging
                                                        • Nail Care Habits

                                                          • Concern with the neighborhood is an incentive for women aged 35+ to visit beauty salons
                                                            • Figure 46: Nail care habits, by gender and age group, 2021
                                                            • Figure 47: SEBRAE checklist – Brazil, July 2020
                                                            • Figure 48: Avec offers support to beauty salons during the pandemic – Brazil, March 2020
                                                          • Brands could communicate emotional benefits generated by nail care routines
                                                            • Figure 49: Nail care habits, by gender and age group, 2021
                                                            • Figure 50: Nail polishes with colors that refer to wellbeing
                                                          • Nail shielding can be an interesting technique for AB consumers
                                                            • Figure 51: Nail care habits, by socioeconomic group, 2021
                                                            • Figure 52: Cuccio offers nail shield kit – Brazil, July 2021
                                                        • Use of Nail Color and Nail Products

                                                          • Nail polishes can boost sales by offering treatment benefits
                                                            • Figure 53: Use of nail color and nail products, by nail care habits, 2021
                                                            • Figure 54: Nail polishes formulated with ingredients that offer nail treatment
                                                          • Press-on nails offer practicality and error-proof visual to women aged 16-34
                                                            • Figure 55: Use of nail color and nail products, by gender and age group, 2021
                                                            • Figure 56: Reels in partnership with the digital influencer Janaína Taffarel – Brazil, March 2021
                                                            • Figure 57: Belliz Unhas Postiças Autoadesivas (Self Adhesives False Nails) – Brazil, June 2020
                                                            • Figure 58: Reels with self-adhesive nail options – Brazil, January 2020
                                                        • Attitudes toward the Use of Makeup and Nail Products

                                                          • Brazilians aged 55+ are the most concerned about toxic ingredients
                                                            • Figure 59: Attitudes toward the use of makeup and nail products, by age, 2021
                                                            • Figure 60: Makeup products that are free from toxins or allergens
                                                          • National brands challenged to attract male makeup users
                                                            • Figure 61: Attitudes toward the use of makeup and nail products, by gender, 2021
                                                            • Figure 62: Natura launches unisex makeup line
                                                            • Figure 63: Avon launches first line of male lipstick
                                                          • Brazilians who work and study have an interest in natural nails
                                                            • Figure 64: Attitudes toward the use of makeup and nail products, by working and student status, 2021
                                                            • Figure 65: Posts show minimalist manicures
                                                            • Figure 66: Nail polishes that meet the demand for minimalist appearance
                                                        • Makeup and Nail Care Routines Amid the COVID-19 Pandemic

                                                          • Concern with appearance stimulates men to use makeup during online meetings
                                                            • Figure 67: Makeup and nail care routines amidst the COVID-19 pandemic, by gender, 2021
                                                            • Figure 68: Male-specific makeup
                                                          • More intense cleaning routines boost sales of nail treatments
                                                            • Figure 69: Makeup and nail care routines amidst the COVID-19 pandemic, 2021
                                                            • Figure 70: Nail treatments
                                                        • Appendix – Abbreviations

                                                          • Appendix – Market Size and Market

                                                            • Market size
                                                              • Figure 71: Retail sales of color cosmetics, by value – Brazil, 2014-21
                                                            • Market share
                                                              • Figure 72: Leading companies’ market share in the retail sales of color cosmetics, by value – Brazil, 2019-2020

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