2022
0
Brazil Colour Cosmetics Market Report 2022
2022-08-16T04:02:14+01:00
OX1103215
3265
154832
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Report
en_GB
“As the COVID-19 pandemic enters a new phase, marked by the return of social interactions and flexibility in face mask usage, Brazilian consumers seem to be returning to their makeup…

Brazil Colour Cosmetics Market Report 2022

£ 3,265 (Excl.Tax)

Report Summary

“As the COVID-19 pandemic enters a new phase, marked by the return of social interactions and flexibility in face mask usage, Brazilian consumers seem to be returning to their makeup routines. In the case of the nail polish segment, the search for relaxation and fun can boost more colorful visuals that help consumers express their feelings and identity. The diversity, equity and inclusion agenda gains strength, reinforcing the importance of investing in products and campaigns that are more representative.”
–    Amanda Caridad, Beauty and Personal Care Senior Analyst

This Report discusses the following key topics:

•    Skin types and colors and their influence on the choice of makeup products
•    Use of makeup and nail care products, considering different demographics and lifestyles
•    Makeup routines
•    Nail care routines
•    Attitudes toward diversity, equity and inclusion

 

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the color cosmetics category, 2022
              • Challenges
                • Young men want more freedom to express their identity through nail care
                  • Baby Boomers have more minimalist routines and are interested in greater representation
                    • The search for greater realism on social media is a challenge for influencer marketing
                      • Opportunities
                        • Foundation can be a complement to facial care routines
                          • Financial concerns and resumption of social events drive usage of nail products at home
                            • Beyond Pride month, companies must offer genuine support through actions that promote diversity and inclusion
                            • Market Drivers

                              • Unemployment reaches its lowest rate since 2016, but workers still feel the impact of inflation
                                • On-the-rise inflation and interest rate lead consumers to adopt a more conservative approach
                                  • Conflict in Ukraine affects the cosmetics industry production chain
                                    • Makeup category recovers as social interactions return and the use of face masks relaxes
                                    • Key Players

                                      • Companies and brands
                                        • Boticário launches initiative against LGBTphobia during Pride month
                                          • Figure 2: Boticário campaign – Brazil, 2022
                                        • Natura celebrates Pride month with an exclusive collection of nail polishes and lipsticks
                                          • Figure 3: Natura new collection – Brazil, 2022
                                          • Figure 4: Natura celebrates Pride day – Brazil, 2022
                                        • MAC Cosmetics launches campaign to celebrate consumers’ individuality
                                          • Figure 5: M·A·C EU X 1000 – Brazil, 2022
                                        • Kylie Cosmetics lands in Brazil with exclusive sale by Sephora
                                          • Figure 6: Sephora holds event to present Kylie Cosmetics and Kylie Skin in São Paulo
                                        • Océane invests in collaborations with celebrities for exclusive makeup collections
                                          • Figure 7: Océane announces partnership with Larissa Manoela – Brazil, 2022
                                          • Figure 8: Océane launches a collection signed by Sabrina Sato – Brazil, 2022
                                          • Figure 9: Océane presents a collection signed by Marília Mendonca – Brazil, 2022
                                        • Quem Disse, Berenice? invites consumers to feel less guilt and more freedom in their beauty routines
                                          • Figure 10: Quem Disse, Berenice? Campaign – Brazil, 2022
                                        • Avon creates collection in partnership with Juliette Freire
                                          • Figure 11: Avon campaign – Brazil, 2022
                                        • Quem Disse, Berenice? and Skol Beats launch collection for Carnival
                                          • Figure 12: Quem disse, Berenice? announces new line of makeup in partnership with Skol Beats – Brazil, 2022
                                        • Ruby Rose develops colorful eyeliners inspired by the gamer universe
                                          • Figure 13: Ruby Rose campaign – Brazil, 2021
                                        • Colorama invites manicurists to the nail polish creation process
                                          • Figure 14: Colorama’s new line
                                        • Case Study
                                          • FRAN by Franciny Ehlke makes a successful debut with millionaire revenue after the first quarter of operation
                                            • Figure 15: FRAN by Franciny Ehlke
                                        • Use of Face Makeup

                                          • Foundation can be a complement to facial care routines
                                            • Figure 16: Use of face makeup, by parental status and gender, 2022
                                            • Figure 17: Face foundations that offer natural coverage and skin benefits
                                          • In addition to camouflaging imperfections, concealers can protect the skin from external aggressors
                                            • Figure 18: Use of face makeup, by remote work, 2022
                                            • Figure 19: Concealers that offer antioxidant action
                                          • Bronzers can increase their range by emulating the natural tanning effect
                                            • Figure 20: Use of face makeup, by working and student status, 2022
                                            • Figure 21: Bronzers that emulate the effect of natural tanning
                                        • Use of other Makeup Products

                                          • Lip primers can provide comfort to the lips during face mask use
                                            • Figure 22: Use of other makeup products, by socioeconomic group, 2022
                                            • Figure 23: Lip primers that provide hydration and softness
                                          • Brow lamination can boost products that make eyebrows look fuller and more natural
                                            • Figure 24: Use of other makeup products, by student status, 2022
                                            • Figure 25: “Brow lamination”
                                            • Figure 26: Eyebrow products that provide a “brow lamination” effect
                                          • Mascaras can continue to invest in formulas that increase eyelash volume
                                            • Figure 27: Use of other makeup products, by gender and age, 2022
                                            • Figure 28: Mascaras for eyelashes with volumizing effect
                                        • Use of Nail Products

                                          • Young men want more freedom to express their identity through nail care
                                            • Figure 29: Use of nail products, by gender and age, 2022
                                            • Figure 30: Mick Fleetwood is Pleasing ambassador, 2022
                                            • Figure 31: Machine Gun Kelly launches UN/DN LAQR
                                          • Nail art can encourage consumers to use nail polish as a fun experience
                                            • Figure 32: Use of nail products, by student status, 2022
                                            • Figure 33: Colorama collection – Brazil, 2022
                                            • Figure 34: Kits and other nail art accessories
                                          • Consumers who use gel nails are more likely to follow trends on social media
                                            • Figure 35: Use of nail products, by remote work, 2022
                                            • Figure 36: Orly launches a collection of nail polishes with a “jelly” finish
                                            • Figure 37: Kiara Sky Nails innovates by launching dip powders with exclusive colors for summer
                                            • Figure 38: Dailus targets global trend for Jelly Pop nail polish collection
                                        • Makeup routines

                                          • Baby Boomers have more minimalist routines and are interested in greater representation
                                            • Figure 39: Makeup routines, by generation, 2022
                                            • Figure 40: Zezé Motta presents Avon 3-in-1 compact foundation, 2022
                                            • Figure 41: Makeup brands that are representative in their campaigns
                                          • Face makeup brands must continue to develop formulas taking into account the use of face masks
                                            • Figure 42: Makeup routines, by skin type, 2022
                                            • Figure 43: Foundations designed for dry skin
                                          • The search for greater realism on social media challenges the influencer marketing
                                            • Figure 44: Makeup routines, by socioeconomic group, 2022
                                            • Figure 45: Influencer Maria Lucia shows her routine in the countryside, 2022
                                            • Figure 46: Marieli Mallmann testing the mascara from Quem Disse, Berenice?, 2021
                                            • Figure 47: Dailus announces Dai as its new virtual assistant, 2021
                                        • Nail Care Routines

                                          • Financial concerns and resumption of social events drive usage of nail products at home
                                            • Figure 48: Nail care routines, by gender and age group, 2022
                                            • Figure 49: Products that offer practicality in nail care
                                          • Exclusive customer service can appeal to women who prefer to have their nails done out of home
                                            • Figure 50: Nail care routines, by parental status, 2022
                                        • Attitudes toward DEI

                                          • Beyond Pride month, companies must offer genuine support through actions that promote diversity, equity and inclusion
                                            • Figure 51: Attitudes towards DEI, by LGBTQ+ identity, 2022
                                            • Figure 52: Avon Brazil declares support for Linn da Quebrada, 2022
                                            • Figure 53: Linn represents Natura campaign
                                          • Consumers with combination skin question perfect-skin stigmas
                                            • Figure 54: Attitudes toward DEI, by skin type, 2022
                                            • Figure 55: Face makeup for combination skin that combines treatment and luminous finish
                                          • Gen Zs show greater concern for the cause of the disabled
                                            • Figure 56: Attitudes toward DEI, by generation, 2022
                                            • Figure 57: Boticário smart lipstick, 2022
                                            • Figure 58: Kohl Kreatives and Guide Beauty focus on inclusion for their product development
                                        • Appendix – Abbreviations

                                          • Appendix – Market Size and Market Share

                                            • Market size
                                              • Figure 59: Retail sales of color cosmetics, by value – Brazil, 2014-22
                                            • Market share
                                              • Figure 60: Leading companies’ market share in the retail sales of color cosmetics, by value – Brazil, 2019-20

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