2022
0
Thailand Colour Cosmetics – Base Makeup Market Report 2022
2023-01-11T14:40:03+00:00
REP4AD47159_F170_4A7F_B77A_F247C9996B6D
2195
159300
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Report
en_GB
Invigorate base makeup with skin benefits and innovative textures. Leverage the clean beauty trend to reassure consumers with sensitive skin.Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst…

Thailand Colour Cosmetics – Base Makeup Market Report 2022

£ 2,195 (Excl.Tax)

Description

Invigorate base makeup with skin benefits and innovative textures. Leverage the clean beauty trend to reassure consumers with sensitive skin.

Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: multi-benefit* base makeup launches, 2012-22
    • Graph 2: makeup features of highest interest, 2022
    • Graph 3: discouraging factors in makeup use, 2022
    • Graph 4: top three features considered when choosing base makeup, 2022
    • Mintel predicts
  2. Key trends

    • Thai base makeup market overview
    • Graph 5: base makeup sub-category launches, 2012-22
    • Multipurpose base makeup aids category recovery
    • Graph 6: multi-benefit* base makeup launches, 2012-22
    • Base makeup moves into the sensitive skin space
    • Graph 7: claims relating to sensitive skin in base makeup launches, 2019-22
    • Skincare-like texture eases application
  3. Global trends and how they are playing out in Thailand

    • Consumer insight

      • Graph 8: daily base makeup usage*, 2022
      • Demand for base makeup with skincare benefits to help improve skin's appearance
      • Graph 9: makeup features of highest interest, 2022
      • Graph 10: factors discouraging consumers from wearing makeup, 2022
      • Graph 11: base makeup features of highest interest, 2022
      • Graph 12: willingness to spend more on beauty and personal care categories, 2022
      • Graph 13: skincare ingredients of interest, 2022
      • Consumers seek base makeup that minimises the risk of skin issues
      • Graph 14: factors discouraging consumers from wearing makeup, 2022
      • Graph 15: base makeup feature interests, 2022
      • Graph 16: interest in skincare ingredients in makeup products, 2022
      • Base makeup with unconventional textures are attractive
      • Graph 17: top features when choosing base makeup, 2022
      • Graph 18: interest in foundation textures, 2022
      • Graph 19: primer textures of interest, 2022
    • Market applications

      • Diversify base makeup's utility to increase usage occasions
      • Leverage clean beauty to alleviate sensitive skin concerns
      • Elevate the base makeup experience with textures and formats
    • Appendix

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