2023
0
China Colour Cosmetics – Face Market Report 2023
2023-08-09T04:11:37+01:00
OX1158499
3695
165651
[{"name":"Colour Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics\/colour-cosmetics"}]
Report
en_GB
“Developing face makeup for sensitive skin by addressing their skin issues can elevate the growth curve of face colour cosmetics. Besides, primer products can enhance their presence by upgrading skincare…

China Colour Cosmetics – Face Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

“Developing face makeup for sensitive skin by addressing their skin issues can elevate the growth curve of face colour cosmetics. Besides, primer products can enhance their presence by upgrading skincare benefits, and contouring products can gain larger audiences by downgrading entry barriers.”
– Tina He, Research Analyst

This Report looks at the following areas:

  • Market overview and segment performance of China’s face colour cosmetics market.
  • Competitive landscape of China’s face colour cosmetics market and analysis of market winners/disruptors.
  • Face makeup usage and demands in relationship with skin issues.
  • Main goals of concealing and contouring.
  • Key purchase factors of foundation products.
  • Consumer attitudes towards makeup tools and makeup refills.

Table of Contents

  1. Overview

    • What you need to know
      • Key Issues covered in this Report
        • Covered in this Report
          • Subgroup definitions (by monthly personal income):
          • Executive Summary

              • The market
                • Figure 1: Best- and worst-case forecast of retail value of face colour cosmetics market, China, 2018-28
              • Companies and brands
                • The consumer
                  • Face colour cosmetics can help address common skin frustrations, highlighting specific demands from sensitive skin
                    • Figure 2: Skin issues, 2023
                  • Foundation and primer are primary face makeup products
                    • Figure 3: Usage of face makeup, 2023
                  • Consumers display high concealing interests, with foundation for area fix and concealer for pointy coverage
                    • Figure 4: Concealing demands, 2023
                  • Improving complexion and nose shapes are top contouring goals, realised through product combinations
                    • Figure 5: Contouring demands, 2023
                  • Consumers prioritise long-lasting effects and light skin feel, and those with sensitive combination skin and with acne are more demanding
                    • Figure 6: Purchase factors of foundation products, 2023
                  • Makeup tools can enhance makeup efficiency and effectiveness, winning in value for money
                    • Figure 7: Attitudes towards makeup tools, 2023
                  • What we think
                  • Issues and Insights

                    • Develop face makeup solutions for sensitive skin
                      • Figure 8: Examples of foundation products suitable for and developed for sensitive skin, China and US, 2023
                      • Figure 9: Example of a concealer product for acne, China, 2022
                    • Upgrade the skincare benefits of primers to consolidate their priority in makeup routines
                      • Figure 10: Examples of primer products featuring skincare benefits, China and UK, 2022 and 2023
                    • Promote advanced contouring by practical palettes
                      • Figure 11: Examples of contouring palettes, China, 2022 and 2023
                  • Market Size and Forecast

                      • Figure 12: Best- and worst-case forecast of retail value of face colour cosmetics market, China, 2018-28
                  • Market Factors

                    • Low spending willingness on colour cosmetics post-pandemic…
                      • Figure 13: Selected colour cosmetics usage change, 2022 vs 2023
                    • …but offline channels resume and drive the total growth
                      • Figure 14: Purchase channel of colour cosmetics usage, 2023
                    • Face colour cosmetics lead in the total colour cosmetics market growth
                      • Figure 15: Important makeup steps, 2023
                  • Market Segmentation

                    • Foundation and primer grew from skinification
                      • Blusher and contour/highlighter show stronger momentum, while powder and concealer grow at a lower rate
                        • Figure 16: Value sales of total face colour cosmetics market, by segment, China, 2017-23
                        • Figure 17: Growth rates of total face colour cosmetics market, by segment, China, 2019-23
                    • Market Share

                      • More competitive market environment with a few domestic disruptors
                        • Figure 18: Leading manufacturers’ share in value sales of face colour cosmetics market, China, 2021 and 2022
                      • Product innovation was crucial for international prestige brands to maintain their market share
                        • Domestic mass and professional brands gained growth
                        • Marketing Activities

                          • Makeup artist brands feature the founder’s presence and original face makeup theories
                            • Figure 19: Mao Geping’s contouring makeup at Li Jiaqi’s livestreaming, China, 2023
                            • Figure 20: Examples of facial colour cosmetics brands promoting face makeup theories, China, 2022
                          • Leverage AR technology to boost private domain traffic and support further product innovation
                            • Figure 21: Example of a facial colour cosmetics brand’s online skin tests and new product launch using the test results, China, 2023
                          • Local brands celebrate Chinese cultural origins in offline spaces
                            • Figure 22: Examples of domestic facial colour cosmetics brands celebrating Chinese cultural origins, China, 2022 and 2023
                        • New Product Trends

                          • Compared to other major markets, foundation, concealer and bronzer launches are less active
                            • Figure 23: New product launches in face colour cosmetics market, by subcategory, China, Japan, South Korea, US and UK, 2023 (Jan-June)
                          • Foundation and blush new launches have been increasing since 2021
                            • Figure 24: New product launches face colour cosmetics market, by subcategory, China, 2019-23
                          • For foundation, mattifying, waterproof and antioxidant are rising claims
                            • Figure 25: Top claims of new foundation/fluid illuminator launches, China, 2019-23
                            • Figure 26: Examples of foundation products with mattifying claims, China, 2023
                            • Figure 27: Examples of foundation products with antioxidant claims, China, 2023
                          • Cushion foundation brought more ease of use, and cream and powder foundation spoke to the rise of moisturising and matte finish claims
                            • Figure 28: Top formats and textures of new foundation/fluid illuminator launches, China, 2019-23
                            • Figure 29: Examples of cream and powder foundation products, China, 2023
                          • Apart from similarities with foundation, primer new launches also saw increases in skincare claims
                            • Figure 30: Top claims of new primer launches, China, 2019-23
                            • Figure 31: Examples of primer products with skincare claims, China, 2023
                            • Figure 32: Examples of primer series suiting different skin types, China, 2022 and 2023
                          • Sodium hyaluronate (透明质酸钠), tocopheryl acetate (乙酸生育酚), panthenol (泛醇) are popular skincare ingredients in primers
                            • All-in-one palettes promoting refined face makeup with value for money
                              • Figure 33: Examples of all-in-one face makeup palettes, China, 2023
                          • Skin Issues

                            • Dull complexion is the top frustration, calling for the fix of colour cosmetics
                              • Figure 34: Skin issues, 2023
                            • Females with combination and oily skin experience more skin issues
                              • Figure 35: Skin issues, by skin types, 2023
                            • Sensitive skin is accompanied by allergies, uneven skin tone and dry skin, and sensitive combination and oily are most concerning
                              • Figure 36: Skin issues, by sensitive skin types, 2023
                            • Outstanding skin issues differ with age, with females aged 25-29 reporting most frustrations
                              • Figure 37: Skin issues, by age, 2023
                          • Usage of Face Makeup

                            • Foundation and primer are face makeup staples
                              • Figure 38: Usage of face makeup, 2023
                            • Increased face makeup usage from 2022-23, due to surge of social occasions and pursuit of makeup styles post-pandemic
                              • Figure 39: Usage of select face makeup, 2022 vs 2023
                              • Figure 40: Usage of selected face makeup, by makeup styles, 2023
                            • Females aged 25-29 are most active user group of face colour cosmetics
                              • Figure 41: Usage of face makeup, by age, 2023
                            • Females with sensitive skin are enthusiastic about face makeup, with even higher usage of contour and highlighter
                              • Figure 42: Usage of face makeup, sensitive skin vs non-sensitive skin, 2023
                            • Acnes and fine wrinkles/lines might need the help of primers
                              • Figure 43: Primer usage, by skin issues, 2023
                            • Blusher, contour, highlighter and makeup setting spray go hand-in-hand
                              • Figure 44: Contouring product usage, by selected product usage, 2023
                          • Concealing Demands

                            • Covering all sorts of facial flaws is a prevalent demand
                              • Figure 45: Concealing demands, 2023
                            • Foundation for larger facial areas, concealers for targeting spots and the undereye area
                              • Figure 46: Concealing demands, by approach, 2023
                            • Consumers with sensitive skin have stronger concealing demands, especially in terms of redness and acnes
                              • Figure 47: Concealing demands by foundation and concealers, sensitive skin vs non-sensitive skin, 2023
                          • Contouring Demands

                            • Skin complexion and nose shapes are top contouring goals
                              • Figure 48: Contouring demands, 2023
                              • Figure 49: Examples of blusher products with contouring effects, China, 2023
                            • Females aged 30-49 seek plumper facial areas, and those aged 25-29 are interested in facial structure adjustment
                              • Figure 50: Contouring demands, by age, 2023
                              • Figure 51: Example of adjusting the ratio of facial structures with a contour palette, China, 2023
                            • Contouring demands are not matched with specific product usage
                            • Purchase Factors of Foundation Products

                              • Light wear, long-lasting and fine texture are key aspects
                                • Figure 52: Purchase factors of foundation products, 2023
                                • Figure 53: TURF Analysis – Purchase Factors of Foundation Products, 2023
                              • Consumers aged 18-39 value concealing effects and not causing acne
                                • Figure 54: Purchase factors of foundation products, by age, 2023
                              • Consumers with sensitive combination skin are most demanding
                                • Figure 55: Purchase factors of foundation products, by sensitive skin types, 2023
                              • Skin issues call for different priorities, especially for acne-prone skin
                                • Figure 56: Purchase factors of foundation products, acne skin vs non-acne skin, 2023
                              • Skincare ingredients are still preferred by high earners
                              • Attitudes towards Colour Cosmetics

                                • Makeup tools are recognised for efficiency and effectiveness
                                  • Figure 57: Attitudes towards makeup tools, 2023
                                  • Figure 58: Volume of online engagements of ‘makeup tools’, January 2021-December 2022
                                  • Figure 59: Examples of trendy makeup tools on social media, China, 2022
                                • Value for money drove the rise of makeup tools, with more segmentation in prospect
                                  • Figure 60: Percentage of makeup tools sales volume, by price range, January 2022-June 2023
                                  • Figure 61: Example of a brand focusing on makeup tools and its iconic products, China
                                  • Figure 62: Example of a premium colour cosmetics brand promoting new makeup tool launches, China, 2023
                                • Consumers prefer product refills, leaning towards prestige offerings
                                  • Figure 63: Attitudes towards cosmetics refills, 2023
                              • Beauty Personas

                                • Who are they?
                                  • Beauty Mavens care about makeup finish, with higher usage of makeup setting spray and highlighter
                                    • Figure 64: Usage of face makeup, by Beauty Persona, 2023
                                  • Skincare ingredients of foundation valued for different reasons, and Aggressive Apprentices sense the rise of long-lastingness
                                    • Figure 65: Selected purchase factors of foundation products, by Beauty Persona, 2023
                                • Appendix – Market Size and Forecast

                                    • Figure 66: Total value sales and forecast of face colour cosmetics market, China, 2018-28
                                • Appendix – Methodology and Abbreviations

                                  • Methodology
                                    • Abbreviations

                                    About the report

                                    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                    Market

                                    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                    Consumer

                                    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                    Brand/Company

                                    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                    Data

                                    Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                    *databooks not available with UK B2B Industry reports.

                                    Below is a sample report, understand what you are buying.

                                    Click to show report
                                    2024 Sample Consumer Cover

                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                    Trusted by companies. Big and small.

                                    Want to speak to us directly?

                                    Contact us with your enquiry and our expert global team can help.

                                    Get in touch