2021
0
Thailand Colour Cosmetics – Face Market Report 2021
2021-09-30T03:02:18+01:00
REPB4E49507_E761_411B_ACB7_E658D3DDAF14
2195
142907
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Report
en_GB
Restore relevance to facial makeup by adapting to consumers' virtual lives, integrating skincare benefits and boosting fun through packaging design.Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst…

Thailand Colour Cosmetics – Face Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Restore relevance to facial makeup by adapting to consumers' virtual lives, integrating skincare benefits and boosting fun through packaging design.

Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: face colour cosmetics launches, by sub-category, 2016-21
    • What consumers want and why
    • Graph 2: colour cosmetics users who agree with 'How a person looks digitally matters more than in person', 2021
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. Key trends

    • Graph 3: top five beauty and personal care categories for product launches, 2016-21
    • Graph 4: face colour cosmetics launches, by sub-category, 2016-21
    • Graph 5: moisturising and vitamin/mineral-fortified claims in face colour cosmetics, 2016-21
  3. Key drivers

    • GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND

      • Consumer insights

        • Exploring consumer segments relevant to face colour cosmetics
        • Early Jobbers (28%)
        • Graph 6: consumers who find following new makeup trends to be a tiresome task, 2021
        • Graph 7: colour cosmetics users who agree with 'How a person looks digitally matters more than in person', 2021
        • Graph 8: colour cosmetics users who agree with 'It is hard to reapply often enough to maintain my look during the day', 2021
        • Graph 9: top inspiring influencers for makeup looks, 2021
        • Graph 10: face makeup product usage in the past three months, 2021
        • Graph 11: important features when purchasing a face makeup product, 2021
        • Graph 12: consumer makeup attitudes, 2021
        • Graph 13: agreement on statements that apply to makeup routines, 2021
        • Graph 14: agreement with 'Makeup is less fun without newly launched products', 2021
        • Bare Necessities (15%)
        • Graph 15: the repertoire analysis of face makeup products used, 2021
        • Graph 16: face makeup product usage in the past three months, 2021
        • Graph 17: first rank of reasons for using makeup products during the pandemic, 2021
        • Skinsecure (9%)
        • Graph 18: consumer responses to face masks help to cover skin issues more than face makeup does, 2021
        • Graph 19: consumer agreement on attitudes statements, 2021
        • Graph 20: influencers that inspire makeup looks, 2021
        • Graph 21: ideal makeup look or style pursued when applying makeup, 2021
        • Graph 22: repertoire analysis of face makeup products used, 2021
        • Graph 23: face colour cosmetics usage in the past 3 months
      • Market applications

        • Incorporate skincare benefits into colour cosmetics
        • Bring back excitement to reengage Early Jobbers
        • Provide makeup solutions for next-normal lifestyles
        • Who's innovating?
        • Global innovations
      • Boardroom checklist

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