2021
0
China Colour Cosmetics – Lip Market Report 2021
2021-07-02T04:16:12+01:00
OX1049637
3695
139982
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Report
en_GB
“The growth of the lip colour cosmetics market is mainly driven by increased spending and frequency on quantity per person instead of recruiting new users since the market is already…

China Colour Cosmetics – Lip Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“The growth of the lip colour cosmetics market is mainly driven by increased spending and frequency on quantity per person instead of recruiting new users since the market is already saturated, therefore innovations on new format and texture such as mud lip makeups that create better usage experiences are important. In addition, brands that provide effective solutions catering to longer-lasting and hydration needs are also likely to win back consumers who have concern about easy transfer when wearing face masks.”
– Amy Jin, Research Analyst

Key issues covered in this Report

  • Lip colour usage compared to previous years.
  • Pain points on using lip colour cosmetics.
  • Brand image of different brand origins.
  • Reasons for purchasing and price spent on lip colour cosmetic products.
  • Market overview and innovations of lip colour cosmetics.
  • Landscape and top players in the lip colour cosmetics market.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
          • Excluded:
          • Executive Summary

              • The market
                • Figure 1: Best- and worst-case forecast of value sales of lip colour cosmetics, China, 2015-25
              • Companies and brands
                • Figure 2: Leading companies in lip colour cosmetics market, by value share, 2019 and 2020
              • The consumer
                • Lipstick maintained its high penetration in the past three years
                  • Figure 3: Lip makeup products used, 2018 vs 2021
                • Natural lip makeup becomes a key trend
                  • Figure 4: Changes of lip makeup habits post the outbreak, 2021
                • Consumers still seeking for solutions to the same pain points in 2018
                  • Figure 5: Pain points for using lip makeup, 2018 vs 2021
                • Premium-positioned lip colour products retained their status
                  • Figure 6: Spending on different colour cosmetics, 2021
                • Additional benefits override packaging and marketing activities
                  • Figure 7: Reasons for purchasing lip cosmetic products, 2021
                • International brands stand out in presenting premium brand image
                  • Figure 8: Image associated with different types of lip cosmetic brands, 2021
                • What we think
                • Issues and Insights

                  • Nature tones are on-trend
                    • Figure 9: Lip colour products from Caley Cosmetics
                  • Adding intense lip care benefits to lip colour products
                    • Figure 10: Biohyalux lipsticks, China 2021
                    • Figure 11: Charlotte Tilbury collagen lip bath
                • Market Size and Forecast

                  • Lip colour cosmetics were hit by pandemic but slowly recovering
                    • Figure 12: Best- and worst-case forecast of value sales of lip colour cosmetics, China, 2015-25
                • Market Factors

                  • International luxury companies facing threats from domestic colour cosmetics brands
                    • Continued wearing of face masks means shifted focus on claim
                      • Luxury fashion brand entering lipstick market
                        • Figure 13: Hermès Rouge Hermès Autumn/Winter 2020
                        • Figure 14: Byredo lipstick collection
                      • Newly emerged domestic brands focused on online channels
                        • Relaxed policy on cruelty-free claims
                        • Market Segmentation

                          • Liquid lip colour products continue to drive NPD
                            • Figure 15: Segment share of lip colour cosmetics market, China, 2018-21
                        • Market Share

                          • International brands maintained leading positions while domestic brands catch up
                            • Figure 16: Leading companies in lip colour cosmetics market, by value share, 2019 and 2020
                            • Figure 17: Gucci beauty flagship Tmall flagship store, China, 2021
                        • Marketing Activities

                          • Utilise special gifting occasions to boost purchase
                            • Figure 18: 520 gifting boxes, China
                          • Limited edition with trendy IP collaborations
                            • Figure 19: Judydoll x Pop Mart, China, 2021
                            • Figure 20: Colorkey x Doraemon and Hello Kitty, China, 2021
                          • Enabling more personalisation to attract consumers
                            • Figure 21: YSL Rouge Sur Mesure Powered by Perso, US, 2021
                          • Combine colour cosmetics with technology
                            • Figure 22: Chanel Lipscanner app, 2021
                        • New Product Trends

                          • Design-related claims saw a rise in 2020 for lip colour products
                            • Figure 23: Top 10 claims in lip colour/liner products launches, China, 2019 and 2020
                          • Seasonal and limited edition saw increases
                            • Figure 24: Newly launched prestige skincare products with rose ingredients, China, 2020
                          • Chinese elements continue to expand in product design
                            • Figure 25: Lipstick products with Chinese elements in packaging, China, 2021
                            • Figure 26: Lipstick with Chinese elements, China, 2020
                          • Lip mud as a new format
                            • Figure 27: Into You lip mud, China, 2021
                          • Lip cosmetics become more segmented in functions
                            • Figure 28: Newly launched lip makeup with niche benefits, US, 2019
                          • Claim to be long-lasting under face masks
                            • Figure 29: Newly launched lip makeup with longer-lasting claim, France and US, 2020
                        • Product Usage

                          • Lipstick penetration stayed around 80% in the past three years
                            • Figure 30: Lip makeup products used, 2018 vs 2021
                          • Lip gloss attracts more younger consumers
                            • Figure 31: Lip makeup products used, by age, 2021
                            • Figure 32: Selected lip gloss products targeting younger consumers, China
                        • Lip Cosmetics Behaviour Change against pre-COVID-19

                          • Lip makeup hasn’t been hit heavily even though wearing face masks is necessary…
                            • Figure 33: Changes of lip makeup habits post the outbreak, 2021
                          • …but natural colours catch more attention now
                            • Younger consumers’ spending habits are the least vulnerable
                              • Figure 34: Changes of lip makeup habits post the outbreak, by age, 2021
                          • Pain Points for Using Lip Makeup

                            • Transfer easily and dry lips remain the top concerns
                              • Figure 35: Pain points for using lip makeup, 2018 vs 2021
                            • Younger consumers have more concerns with lip cosmetics
                              • Figure 36: Pain points for using lip makeup, by age, 2021
                          • Price Range

                            • Most consumers spend around RMB200 on a single lip product
                              • Figure 37: Spending on different colour cosmetics, 2021
                              • Figure 38: Average spending on different colour cosmetic products, 2021
                            • 25-39 year olds are most enthusiastic towards premium lip cosmetics
                              • Figure 39: Spending on lip cosmetics, by age, 2021
                          • Purchasing Factors

                            • Providing skincare benefits becomes the top reason for purchasing
                              • Figure 40: Reasons for purchasing lip cosmetic products, 2021
                            • Very different purchase triggers for each age group
                              • Figure 41: Reasons for purchasing lip cosmetic products, by age, 2021
                            • Offline experiences are more important in lower tier cities
                              • Figure 42: Reasons for purchasing lip cosmetic products, by city tier, 2021
                          • Brand Perceptions

                            • Consumers have clean understanding of what they are paying for
                              • Figure 43: Image associated with different types of lip cosmetic brands, 2021
                            • Luxury brands to utilise additional value
                              • Newly launched domestic brands to work on premium brand image
                                • Figure 44: Perfect Diary premium lipstick
                            • Appendix – Market Size and Forecast

                                • Figure 45: Total value sales of lip colour cosmetics market, China, 2015-25
                            • Appendix – Methodology and Abbreviations

                              • Methodology
                                • Abbreviations

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