2022
0
China Colour Cosmetics – Lip Market Report 2022
2022-07-26T04:05:36+01:00
OX1103267
4995
153563
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Report
en_GB
“Upon high expectation of moisturisation claims, lip colour cosmetic brands need to solve the problem of drying out the lips and offer adequate moisturisation supported especially by technology innovations. Meanwhile,…

China Colour Cosmetics – Lip Market Report 2022

$ 4,995 (Excl.Tax)

Report Summary

“Upon high expectation of moisturisation claims, lip colour cosmetic brands need to solve the problem of drying out the lips and offer adequate moisturisation supported especially by technology innovations. Meanwhile, guiding consumers in identifying suitable shades is as crucial as offering colour shade diversity, which calls brands to weigh in KOL marketing and invest in AR testing.”
– Tina He, Research Analyst

Key issues covered in this Report

  • Market overview and growth of China’s lip colour cosmetics market.
  • Competitive landscape and new product trends in China’s lip colour cosmetics market.
  • Usage of lip colour cosmetics.
  • Important claims of different types of lip colour cosmetics.
  • Colour shade preferences by occasion.
  • Identification of colour shades.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
          • Excluded:
          • Executive Summary

              • The market
                • Figure 1: Best- and worst-case forecast of total value sales of lip colour cosmetics market, China, 2017-27
              • Companies and brands
                • Figure 2: Leading manufacturers’ share in value sales of lip colour cosmetics market, China, 2020-21
              • The consumer
                • Usage of lip colour cosmetics remains stable
                  • Figure 3: Product usage, 2021 vs 2022
                • Besides colouring, moisturising and natural ingredients are highly desired
                  • Figure 4: Important claims for lip colour products, 2022
                • Consumers enjoy the diversity of colour shades
                  • Figure 5: Purchase/usage behaviours, 2022
                • Overall, pinks and corals are most used
                  • Figure 6: Colour shade selection by occasion, 2022
                • Word of mouth is important for colour shade identification, especially blogger testing/celebrity recommendations
                  • Figure 7: Identification of colour shades, 2022
                • One out of five engage less with colour cosmetics
                  • Figure 8: Colour cosmetics usage change, 2022
                • What we think
                • Issues and Insights

                  • Advance moisturisation of lip colour cosmetics
                    • Figure 9: Example of a lipstick with advanced moisturisation, China, 2022
                    • Figure 10: Example of a makeup series for senior consumers, US
                  • Help consumers find suitable shades and enjoy diversity through different approaches
                    • Figure 11: Example of KOL promoting different shades of a lip colour product, China, 2022
                    • Figure 12: Example of AR lip colour testing offered by brands, China, 2022
                • Market Size and Forecast

                  • Market downturn triggered by pandemic outbreaks
                    • Figure 13: Best- and worst-case forecast of total value sales of lip colour cosmetics market, China, 2017-27
                • Market Factors

                  • Dipping sales due to new waves of pandemic outbreaks
                    • In live streaming channels, brand-owned accounts fill in for KOLs
                      • Fierce competition forced out some players in the market
                        • Post-pandemic rebound in prospect
                        • Market Segmentation

                          • Liquid lip colour offsets sales decline with active NPD
                            • Figure 14: Total value sales of lip colour cosmetics market, by segment, China, 2018-22
                        • Market Share

                          • Established international players maintained strong growth
                            • Figure 15: Leading manufacturers’ share in value sales of lip colour cosmetics market, China, 2020-21
                          • Rising local brands brought changes to the market
                          • Marketing Activities

                            • Advocate natural beauty through brand collaboration
                              • Figure 16: Examples of brand collaborations to advocate natural beauty, China, 2022
                            • Offer peripheral products for diverse engagement
                              • Figure 17: Examples of peripheral products offered by lip colour cosmetics, China, 2021 and 2022
                            • Local brands continue to celebrate Chinese-styled makeup
                              • Figure 18: Example of Chinese-styled makeup promotion, China, 2022
                          • New Product Trends

                            • Rising awareness of sustainability
                              • Figure 19: Top claims in new lip colour cosmetics launches (ranked by 2022), China, 2018-22
                              • Figure 20: Example of lip colour cosmetics with sustainable claims, China, 2022
                            • Support moisturisation with skincare ingredients
                              • Figure 21: Examples of lip colour cosmetics featuring moisturising benefit, China, 2022
                            • Unravel natural beauty through light shades suiting Chinese skin tones
                              • Figure 22: Examples of lip colour cosmetics featuring natural beauty, China, 2022
                            • Celebrate brand anniversaries with limited iconic shades
                              • Figure 23: Examples of lip colour cosmetics with limited shades for brand anniversary, China, 2022
                            • Capture consumers with festival packaging
                              • Figure 24: Example of a lip colour product with festive packaging, China, 2022
                          • Product usage

                            • Stable usage of lip colour cosmetics
                              • Figure 25: Product usage, 2021 vs 2022
                            • Lip gloss more popular among the young generations, especially the post-90s
                              • Figure 26: Product usage, by generation, 2022
                              • Figure 27: Examples of Y2K makeup, China, 2022
                            • Usage diversity grows with income
                              • Figure 28: Product usage, by income, 2022
                          • Important Claims

                            • Moisturising and natural ingredients are most desired of all formats
                              • Figure 29: Important claims for lip colour products, 2022
                            • Tinted lip balm requires less in colouring, more in softening and fragrance
                              • High earners value refillable designs and niche benefits of lipstick
                                • Figure 30: Important claims for lip colour products – refillable, by personal income, 2022
                            • Purchase/Usage Behaviours

                              • Consumers enjoy the diversity of colour shades
                                • Domestic comprehensive shopping websites remain dominant, while live streaming/short video platforms are potential channels
                                  • Figure 31: Purchase/usage behaviours, 2022
                                • Around 40% use lip balm and tools together with lip colour products
                                  • Figure 32: Example of a lip colour set combining lip balm and lipstick, China, 2022
                                  • Figure 33: Example of using lip brush to improve lip makeup, China, 2022
                                • A wide range of active users of lip colour products
                                • Colour Shade Selection by Occasion

                                  • Pinks and corals are most used, especially for daily occasions
                                    • Figure 34: Colour shade selection by occasion, 2022
                                  • For special occasions, younger consumers prefer deeper colours
                                    • Figure 35: Colour shade selection by occasion – for special occasions, by age, 2022
                                • Identification of Colour Shades

                                  • Blogger testing and celebrity endorsement equally valued with in-person trials
                                    • Figure 36: Identification of colour shades, 2022
                                  • Blogger testing/celebrity recommendations preferred by explorative users
                                    • Figure 37: Identification of colour shades, by usage, 2022
                                • Colour Cosmetics Usage Change

                                  • One out of five engage less with colour cosmetics, more prevalent among low earners
                                    • Figure 38: Colour cosmetics usage change, 2022
                                  • Natural makeup on trend
                                    • Figure 39: Colour cosmetics usage change – lip and eye makeup, 2022
                                • Beauty Personas

                                  • Who are they?
                                    • Beauty Mavens interested in a variety of lip colour products
                                      • Figure 40: Product usage, by beauty persona, 2022
                                    • For lipstick, while Aggressive Apprentices focus on colour rendering, Beauty Mavens look to natural ingredients and fragrances
                                      • Figure 41: Important claims for lipstick, by beauty persona, 2022
                                  • Appendix – Market Size and Forecast

                                      • Figure 42: Total value sales and forecast of lip colour cosmetics, China, 2017-27
                                  • Appendix – Methodology and Abbreviations

                                    • Methodology
                                      • Abbreviations

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