2023
0
China Colour Cosmetics – Lip Market Report 2023
2023-07-27T04:04:04+01:00
OX1158497
3695
165296
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Report
en_GB
“In the context of intentional spending, lip colour cosmetics must prove their value by delivering better skin sensations, solving frustrating lip issues and conducting comprehensive market education. Meanwhile, brands can…

China Colour Cosmetics – Lip Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

“In the context of intentional spending, lip colour cosmetics must prove their value by delivering better skin sensations, solving frustrating lip issues and conducting comprehensive market education. Meanwhile, brands can resonate with consumers by redefining natural makeup style under new ways of life.”
– Jane Chai, Senior Research Analyst

Key issues covered in this Report

  • Market overview and forecast of China’s lip colour cosmetics market.
  • Competitive landscape and leading players in China’s lip colour cosmetics market.
  • Consumer attitudes towards colour cosmetics.
  • Usage of lip colour cosmetics.
  • Lip issues consumers would like to solve through lip colour cosmetics.
  • Important features that can help lip makeup deliver a good skin sensation.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
        • Executive Summary

            • The market
              • A gradual market recovery in the post-pandemic era
                • Figure 1: Best- and worst-case forecast of total value sales of lip colour cosmetics, China, 2018-28
              • Companies and brands
                • Lip colour cosmetics market has become more fragmented
                  • Figure 2: Top 10 manufacturers of lip colour cosmetics, China, 2021 and 2022
                • The consumer
                  • Intentional spending still dominates the market
                    • Figure 3: Colour cosmetics usage change – ‘Attitudes towards makeup’, 2022 vs 2023
                  • Lip gloss sees momentum and is closing the gap with tinted lip balm
                    • Figure 4: Usage of lip makeup, 2022 vs 2023
                  • The majority of respondents expect lip makeup to solve lip issues and dry and peeling lip is the primary issue
                    • Figure 5: Lip issues expected to solve, 2023
                  • Long-term moisturising is essential for a good skin sensation
                    • Figure 6: Features of good skin sensations for lip makeup, 2023
                  • Light colour can reflect natural lip makeup style, but reflecting good complexion is more important for the style
                    • Figure 7: Features for natural lip makeup, 2023
                  • Women want to create an elegant image by applying colour cosmetics
                    • Figure 8: Desired image, 2023
                  • What we think
                  • Issues and Insights

                    • Leverage product textures to recruit users
                      • Figure 9: Out Of Office’s Lip Water, China, 2022
                      • Figure 10: Joocyee’s lip family, China, 2022
                    • Strengthen market education to promote niche segment
                      • Figure 11: Out Of Office’s Sculptural Lip Contour Pen, China, 2023
                    • Understand the evolving natural makeup style
                        • Figure 12: Florasis’ brand ambassadors of different age groups, China, 2023
                    • Market Size and Forecast

                      • A year of restoring but at a moderate speed
                        • Figure 13: Total value sales and growth of colour cosmetics market, by segment, China, 2022-23 (est)
                      • The lipstick effect is evolving
                        • Figure 14: Purchase intention after pandemic, female, 2022
                        • Figure 15: Best- and worst-case forecast of total value sales of lip colour cosmetics, China, 2018-28
                    • Market Segmentation

                      • Liquid lip colour continues to drive the market
                        • Figure 16: Total value sales of lip colour cosmetics market, by segment, China, 2019-23
                    • Market Factors

                      • Consumers take a wait-and-see attitude
                        • Figure 17: Confidence about improving financial situation in the next three months, by select confidence level, 2020-23
                      • New regulations to standardise the market
                        • Domestic players energise the lip colour cosmetics market
                          • Figure 18: Attitudes towards domestic BPC brands, female, 2022
                        • Base makeup is the focus of consumers’ makeup routines rather than lip makeup
                          • Figure 19: Important makeup steps, 2023
                      • Market Share

                        • The general market suffers a setback
                          • Figure 20: Top 10 manufacturers of lip colour cosmetics, China, 2021 and 2022
                        • Lizhi and Joy grew against the odds
                          • Figure 21: INTO YOU’s promotion about music festival, China, 2022
                          • Figure 22: Joocyee’s Open Talk column, China, 2022
                        • Noteworthy emerging brands online
                          • Figure 23: Top 10 emerging brands on Tmall besides leading manufacturers, China, 2023 (Jan-Jun)
                          • Figure 24: Word cloud of keyword search of ‘Flower Knows’ on social media, China, 1 January-30 June 2023
                          • Figure 25: Word cloud of keyword search of ‘Red Chamber’ on social media, China, 1 January-30 June 2023
                      • Marketing Activities

                        • Redefine nudes to create natural looks
                          • Figure 26: YSL Beauty’s new nudes, China, 2023
                          • Figure 27: Armani Beauty’s new nudes, China, 2023
                        • Create a 3D shade to enrich usage experience
                          • Figure 28: INTO YOU’s collaboration with Tempo, China, 2022
                        • Leverage Guochao to resonate with consumers
                          • Figure 29: Florasis’ new shades inspired by traditional Chinese culture, China, 2022
                        • Adopt digital tools to realise customised recommendations
                          • Figure 30: Joocyee’s skin ID test, China, 2022
                        • Emphasise texture to promote lip colour cosmetics
                        • New Product Trends

                          • Moisturising/hydrating claim declines continuously
                            • Figure 31: Top 10 claims in new lip colour cosmetics launches, China, 2020-23 (Jan-May)
                          • All skin tones is the fastest-rising claim in new lip colour launches
                            • Figure 32: Top 10 growing claims in new lip colour cosmetics launches, China, 2020-23 (Jan-May)
                          • Leveraging skincare concepts and benefits
                            • Figure 33: Thanmelin Charm Imprint Matte Lipstick, China, 2023
                            • Figure 34: Examples of new lip colour launches leveraging skincare concepts, China, 2023
                            • Figure 35: Examples of new lip colour launches leveraging skincare concepts in overseas markets, Japan and Vietnam, 2023
                          • Playing with innovative textures to deliver a better skin sensation
                            • Figure 36: INTO YOU’s Condensed Fog Lip Glaze, China, 2022
                          • China lags behind in ethical claims
                            • Figure 37: Top 10 claims in new lip colour cosmetics launches, USA, South Korea, Japan, China and UK, 2023 (Jan-May)
                            • Figure 38: Examples of new lip colour launches with ethical claims, UK and France, 2023
                          • Lipstick assistance debuted to look after special needs
                            • Figure 39: Lancôme HAPTA, US, 2023
                          • Multi-use makeup craze
                            • Figure 40: Examples of multi-use makeup launches, US, 2022
                        • Colour Cosmetics Usage Change

                          • Intentional spending continues after the pandemic
                            • Figure 41: Colour cosmetics usage change – ‘Attitudes towards overall makeup’, 2022 vs 2023
                          • Natural style remains mainstream
                            • Figure 42: Colour cosmetics usage change – ‘Attitudes towards lip makeup style’, 2022 vs 2023
                        • Product Usage of Lip Makeup

                          • Lip gloss usage on the rise, contributed more by younger women
                            • Figure 43: Usage of lip makeup, 2022 vs 2023
                          • Nearly a third of women have tried lip mud although it’s new to the market
                            • Figure 44: Usage of lip makeup, by age, 2023
                            • Figure 45: Purchase factors of BPC products – ‘Colour cosmetics’, Female, 2023
                          • Lip gloss differentiates the interests most across income levels
                            • Figure 46: Usage of lip makeup, by monthly personal income, 2023
                          • Natural style advocators focus on common lip makeup products
                            • Figure 47: Number of types of lip makeup products used in the last six months, by attitudes towards lip makeup style, 2023
                            • Figure 48: Usage of lip makeup, by lip colour cosmetics usage change, 2023
                        • Lip Issues Expected to Solve

                          • Dry and peeling lip is the top lip issue to solve through lip makeup
                            • Figure 49: Lip issues expected to solve, 2023
                          • Consumers with lip issues use more lip makeup other than lipstick
                            • Figure 50: Usage of lip makeup, by lip issues expected to solve, 2023
                          • 25-29s have the most lip issues and they are most concerned about dry and peeling lips and deep lip creases
                            • Figure 51: Lip issues expected to solve, by age, 2023
                        • Features of Good Skin Sensations for Lip Makeup

                          • Long-term moisturising is an essential for good skin sensations
                            • Figure 52: Features of good skin sensations for lip makeup, 2023
                          • Lightweight texture is the ideal texture quality for lip makeup
                            • Younger generations love quick film-forming lip makeup products
                              • Figure 53: Features of good skin sensations for lip makeup, by age, 2023
                            • Affluent consumers are more fond of non-sticky and easy-to-apply texture than mid- to low-income consumers
                              • Figure 54: Features of good skin sensations for lip makeup, by monthly personal income, 2023
                            • Lip gloss and lip mud users link easy to apply more with good sensations
                              • Figure 55: Features of good skin sensations for lip makeup, by product usage of lip makeup, 2023
                          • Features for Natural Lip Makeup

                            • Natural style does not mean weak makeup effects
                              • Figure 56: Features for natural lip makeup, 2023
                            • Glossy lip makeup effect is more natural than matte lip makeup
                              • 25-29s think natural lip makeup effect should be reflected by good complexion most
                                • Figure 57: Features for natural lip makeup, by age, 2023
                            • Desired Image

                              • Entering the era of elegance
                                • Figure 58: Desired image, 2023
                                • Figure 59: Desired image, by age, 2023
                                • Figure 60: Desired Image – ranking, by age, 2023
                              • Natural lip makeup helps to create an elegant and approachable image
                                • Figure 61: Desired image, by attitudes towards lip makeup style, 2023
                            • Beauty Personas

                              • Who are they?
                                • Beauty Mavens shifted towards vibrant lip makeup
                                  • Figure 62: Colour cosmetics usage change – ‘Attitudes towards lip colour cosmetics’, by beauty persona, 2023
                                • Functionalists and Holistic Wellbeing Followers pay particular attention to long-term moisturising
                                  • Figure 63: Features of good skin sensations for lip makeup, by beauty persona, 2023
                              • Appendix – Market Size and Forecast

                                  • Figure 64: Market value of lip colour cosmetics, China, 2018-28
                              • Appendix – Methodology and Abbreviations

                                • Consumer research methodology
                                  • Abbreviations

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