2022
0
India Colour Cosmetics – Point Makeup Market Report 2022
2022-08-04T17:01:54+01:00
REPBEEE6E5C_8AF0_4A5B_A76D_07480CA80755
2195
154075
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Report
en_GB
Make makeup usage fun via the colour impact of point makeup, and demonstrate value amidst the rising popularity of 'clean'.Triveni Kulkarni, Senior Beauty & Personal Care Analyst…

India Colour Cosmetics – Point Makeup Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Make makeup usage fun via the colour impact of point makeup, and demonstrate value amidst the rising popularity of 'clean'.

Triveni Kulkarni, Senior Beauty & Personal Care Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: top 10 claims in point makeup launches, 2019-21
    • Graph 2: behaviours around point makeup in the last six months, by consumer type, 2022
    • Graph 3: behaviours around point makeup in the last six months, by consumer type, 2022
    • Mintel predicts
  2. key trends

    • Graph 4: % of launches in point makeup categories, 2017-21
    • Mood boost sought through makeup
    • Clean claims in makeup are gathering speed
    • Graph 5: top 10 claims in point makeup launches, 2019-21
    • Convenience is on the rise
    • Graph 6: top formats in eye colour cosmetics, 2019-21
    • Graph 7: select claims in eye/lip colour launches, 2017-21
  3. global trends and how they are playing out in india

    • consumer insight

      • In pursuit of mood upliftment, consumers turn to point makeup
      • Graph 8: behaviours around point makeup in the last six months, by consumer type, 2022
      • Graph 9: agreement with attitudes towards point makeup, 2022
      • Graph 10: factors considered when purchasing a point makeup product never bought before, by consumer type, 2022
      • 'Clean' has room for broader appeal, but do not forget the need for value
      • Graph 11: factors considered when purchasing a point makeup product never bought before, by consumer type, 2022
      • Graph 12: behaviours around point makeup in the last six months, by consumer type, 2022
      • Graph 13: factors considered when purchasing a apoint makeup product never bought before, by consumer type, 2022
      • Desire for the 'natural look' paves the way for ease of use
      • Graph 14: top-ranked lip shade, 2022
      • Graph 15: top-ranked eyeshadow finishes, 2022
      • Graph 16: attitudes towards point makeup amongst natural makeup look users, 2022
    • market applications

      • Position point makeup as a mood-booster
      • Increase the value perception of clean point makeup by leveraging multifunctionality and attractive packs
      • Lead with convenience to capitalise on the natural look
    • appendix

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