2023
0
Thailand Colour Cosmetics Market Report 2023
2024-02-19T12:10:12+00:00
REPC49CC1CF_45D7_4E08_A9C7_5C5C814BB060
2195
170678
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Report
en_GB
Innovate in base makeup for sensitive skin, and cater to the growing demand for customisable point makeup. Provide streamlined makeup solutions for male users.Chayapat Ratchatawipasanan, Principal Analyst…

Thailand Colour Cosmetics Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Innovate in base makeup for sensitive skin, and cater to the growing demand for customisable point makeup. Provide streamlined makeup solutions for male users.

Chayapat Ratchatawipasanan, Principal Analyst

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Graph 1: colour cosmetic launches, by top skincare claims, 2018-23
    • Graph 2: behaviours regarding colour cosmetics, 2023
    • Graph 3: interest in colour cosmetics with more customisable shade options, by makeup usage, 2023
    • Graph 4: interest in ease-of-use features in colour cosmetics, by makeup behaviour, 2023
  2. Key trends

    • 'Skinification' is gaining momentum
    • Graph 5: colour cosmetic launches, by top skincare claims, 2018-23
    • Graph 6: penetration of top skincare claims in colour cosmetic launches, by sub-category, 2018-23
    • Enthusiasm for new makeup trends
    • Men's makeup has become normalised
    • Graph 7: consumer agreement* with 'It's acceptable for men to wear makeup', 2021
    • Graph 8: colour cosmetic launches with 'male' claims, 2020-23
  3. What consumers want and why

    • Innovate skincare-base-makeup hybrids with skin-strengthening benefits
    • Graph 9: behaviours regarding colour cosmetics, 2023
    • Graph 10: features ranked as a top three important factor when choosing base makeup products (eg foundation, primer), among Skin-benefit Seekers, 2023
    • Graph 11: skin issues experienced in the last 12 months, by interest in skincare benefits, 2023
    • Graph 12: penetration of top skincare claims in base makeup launches, by sub-category, 2018-23
    • Unlock boundless potential by offering versatile, customisable point makeup
    • Graph 13: interest in personalised colour options, by makeup usage, 2023
    • Graph 14: ideal makeup look or style that women pursue, by makeup usage, 2023
    • Graph 15: features ranked as a top three important factor when choosing point makeup products by makeup usage, 2023
    • Graph 16: attitudes towards playful makeup and makeup as a treat, by makeup usage, 2023
    • Boost men's usage through convenient innovations that streamline their makeup routines
    • Graph 17: men who used base and point makeup products in the last three months, 2023
    • Graph 18: interest in ease-of-use colour cosmetic features, by makeup behaviour, 2023
    • Graph 19: interest in paired makeup and tutorials, by makeup behaviour, 2023
  4. Appendix

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