2023
0
Thailand Communication Opportunities in Colour Cosmetics Market Report 2023
2024-01-25T16:04:02+00:00
REP0AEE90EB_43F7_41BE_8AF9_AF94F5108F65
2195
169866
[{"name":"Advertising and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/marketing"},{"name":"Colour Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics\/colour-cosmetics"}]
Report
en_GB
Aside from product performance, consumers are expecting brands to deliver on emotional values such as entertainment or empowerment. Sirinar Puppachat, Beauty & Personal Care Analyst…

Thailand Communication Opportunities in Colour Cosmetics Market Report 2023

£ 2,195 (Excl.Tax)

Description

Aside from product performance, consumers are expecting brands to deliver on emotional values such as entertainment or empowerment.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: makeup brand loyalty, 2023*
  2. KEY TRENDS

    • The Thai colour cosmetics category is hyper-engaging, but it is losing consumer loyalty
    • Graph 2: makeup brand loyalty, 2023*
    • Graph 3: consumers who are likely to shop online more in the next six months compared to the last six months, by product category, 2023
    • Hybrid skincare/makeup products continue to trend as part of the pandemic's legacy
    • Graph 4: colour cosmetics market value, 2019-27
    • Graph 5: launches in colour cosmetics that mention 'skincare', 2018-23
    • Graph 6: launches in colour cosmetics with skincare claims by sub-category, 2018-23
    • Beauty brands are empowering consumers
  3. WHAT CONSUMERS WANT AND WHY

    • Gen z

      • Graph 7: consumers that use lip makeup more than once a day, Gen Z vs all consumers, 2023
      • Graph 8: launches in lip makeup by formats and texture, 2018-23
      • Graph 9: tinted moisturiser usage, 2023
      • Graph 10: consumers using select makeup products once a week or less, 2023
      • Graph 11: types of beauty content engagement, all Gen Zers vs Gen Zers engaged with three types of content, 2023
      • Graph 12: consumers who view Western celebrities as a source of beauty influence, all vs Gen Z, 2023
      • Graph 13: platforms on which consumers spend six hours or more engaging with beauty content daily, 2023
    • millennials

      • Graph 14: makeup usage behaviours, 2023
      • Graph 15: beauty activity, 2023
      • Graph 16: beauty content consumption, by platform, 2023
      • Graph 17: beauty influence, 2023
      • Graph 18: online beauty activities, 2023
    • Gen X

      • Graph 19: type of beauty content consumed, 2023
      • Graph 20: online platform usage for beauty content, 2023
      • Graph 21: colour cosmetics purchase decision factors, 2023
    • APPENDIX

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