2023
8
Canada Commuting Market Report 2023
2023-04-07T04:06:48+01:00
OX1157971
3695
162294
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Report
en_GB
“With the COVID-19 pandemic in the rear view mirror, consumers are venturing back to in-person school and work. Commuting has returned to normal. Or perhaps the new normal? With electric…

Canada Commuting Market Report 2023

£ 3,695 (Excl.Tax)

Description

“With the COVID-19 pandemic in the rear view mirror, consumers are venturing back to in-person school and work. Commuting has returned to normal. Or perhaps the new normal? With electric vehicle mandates on the horizon and alternative (read: non-car) options gaining popularity, the commuting landscape is headed for change. But fundamentally, convenience has and still does come first to commuters of all ages.”
– Candace Baldassarre, Research Analyst

This Report looks at the following areas

  • Types of vehicles owned by consumers
  • How are consumers commuting to places they typically visit (ie by car, walking), and what do they do while commuting (ie listen to music, run errands)
  • Openness to electric vehicles
  • Attitudes towards driving
  • Attitudes towards commuting
  • Factors that influence mode of commute

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
          • Micromobility
            • Market context
            • Executive Summary

                • Top takeaways
                  • Consumer trends
                    • Cars are here to stay…in one form or another
                      • Figure 1: Car ownership, petroleum-powered vs hybrid vs electric, 2022
                    • Convenience is key when choosing a commute
                      • Figure 2: Most important factors when choosing commute, 2022
                    • The demand for audio while commuting is audible
                      • Figure 3: “It would be difficult to do my commute without something to listen to (eg music, podcasts)” (% agree), by age, 2022
                    • Commuting isn’t a nightmare but rather…a treat?
                      • Figure 4: Commuting allows me to have ‘me time’ (% agree), by age, 2022
                    • Competitive strategies
                      • Make owning an EV easier
                        • Figure 5: Tesla Motors Twitter post, 2023
                      • Making EVs obvious
                        • Figure 6: VW Instagram Post, 2023
                      • Flexibility challenging value of ownership
                        • Figure 7: Roam Instagram Post, 2023
                      • Market predictions
                        • Figure 8: Category outlook: commuting, 2023-28
                      • Opportunities
                        • Enhance the commuting experience
                          • Figure 9: “I am willing to spend more money to make my commute more entertaining” (% agree), by age, 2022
                        • Businesses take note: EV chargers add value
                          • Figure 10: FLO EV Charging Canada Twitter Post, 2023
                      • Market Drivers

                        • Canadians are feeling the economic pinch
                          • Figure 11: 12-month change in the Consumer Price Index, 2023
                        • Gas and car prices are a pain point
                          • Figure 12: Average retail prices for regular gasoline in Canada, by week, 2020-23
                        • Public transportation meets public safety
                          • Immigration nation meets an aging population
                            • Figure 13: Population aged 0-14 and 65, 1988-2068*
                            • Figure 14: Distribution of foreign-born population, by region of birth, 1871-2036*
                          • Urban centres on the rise
                            • Figure 15: Distribution of occupied private dwellings by type, 2011 vs 2016 vs 2021
                          • Working from home works for many
                            • Figure 16: Work location, 2022
                          • Zero-emission vehicle mandate and iZEV Program gaining momentum
                            • Regulations over micromobility are inconsistent
                            • Competitive Strategies and Market Opportunities

                              • Convenient public charging is key for EVs
                                • Figure 17: Tesla Motors Instagram post, 2023
                                • Figure 18: Ivy Charging Network Instagram post, 2023
                              • Amenities while charging are appealing
                                • FLO is helping consumers, businesses and municipalities make the transition to electric
                                  • Figure 19: FLO Instagram post, 2023
                                  • Figure 20: FLO EV Charging Instagram post, 2023
                                • There’s an app for that
                                  • Figure 21: Saskatoon Transit Twitter post, 2023
                                • Owning a car is so…passé?
                                  • Figure 22: Car ownership, by area lived, 2022
                                • Flexibility over ownership
                                  • Figure 23: Roam Instagram post, 2023
                                • Motorized e-scooters and e-bikes are zipping around urban centres
                                  • Figure 24: Bird Instagram post, 2022
                                  • Figure 25: Bike Share Toronto Instagram post, 2023
                                • Let me have it my way
                                  • Up close and personal with EVs
                                    • Figure 26: Volkswagen Instagram post, 2023
                                  • Let’s go to the mall
                                    • Figure 27: VinFast Canada Instagram post, 2022
                                • Fast Facts: Commuting

                                  • Vehicle Ownership

                                    • Transmission aside, driving is standard
                                      • Figure 28: Vehicle ownership, 2022
                                      • Figure 29: Ring Instagram post, 2023
                                    • Electric vehicles excite younger consumers
                                      • Figure 30: Vehicle ownership, by age, 2022
                                      • Figure 31: “I am considering purchasing a hybrid/electric vehicle”, by age, 2022
                                      • Figure 32: BMW Canada Instagram post, 2023
                                      • Figure 33: Mercedes-Benz Instagram post, 2023
                                    • Younger men drive electric vehicle ownership
                                      • Figure 34: Vehicle ownership, by age and gender, 2022
                                    • Men’s obvious interest in micromobility
                                      • Figure 35: Vehicle ownership, men vs women, 2022
                                    • Bikes are their own breed
                                      • Figure 36: Bicycle ownership, by age and gender, 2022
                                      • Figure 37: Bike Depot Instagram post, 2023
                                      • Figure 38: Bosch eBike Systems Instagram post, 2023
                                      • Figure 39: Bosch eBike Systems Instagram post, 2023
                                    • South Asian consumers are less likely to own vehicles
                                      • Figure 40: Vehicle ownership, South Asians vs overall, 2022
                                  • Changes in Driving Habits

                                    • Change isn’t necessarily in the air
                                      • Figure 41: Driving habits in past year, 2022
                                    • But younger people are driving more
                                      • Figure 42: Driving habits in past year, by age, 2022
                                    • A car with no driver?
                                      • Driving carpool or not, parents are behind the wheel
                                        • Figure 43: Driving habits in past year, parent of children under 18 in household vs non-parent, 2022
                                    • Attitudes towards Driving

                                      • Driving is a mixed bag
                                        • Figure 44: Attitudes towards driving and car ownership, 2022
                                        • Figure 45: “I enjoy driving”, by age and gender, 2022
                                        • Figure 46: Jeep Instagram post, 2023
                                      • Turn up it up!
                                        • Figure 47: “Driving is an opportunity to listen to what I want to”, by age and gender, 2022
                                      • Younger Canadians are open to (transportation) options
                                        • Figure 48: Attitudes towards driving, by age and gender, 2022
                                      • Gas prices gouge (older) consumers
                                        • Figure 49: “I am driving less due to gas prices”, by age, 2022
                                      • Enthusiasm for electric not equally felt in rural areas
                                        • Figure 50: “I’m considering purchasing a hybrid/electric vehicle”, by area lived, 2022
                                        • Figure 51: Chevrolet Canada Instagram post, 2023
                                      • Just be honest with me
                                      • Modes of Commuting

                                        • Cars are still king, but other options are gaining momentum
                                          • Figure 52: Modes of commuting, 2022
                                          • Figure 53: Changes in commuting habits since a year ago, 2022
                                        • Age deeply affects modes of commute taken
                                          • Figure 54: Modes of commuting, by age, 2022
                                          • Figure 55: TTC Customer Service Twitter post, 2023
                                        • Where you live defines your commuting options
                                          • Figure 56: Modes of commuting (select), by area lived in, 2022
                                        • South Asian consumers are commuting differently
                                          • Figure 57: Modes of commuting (select), South Asians vs overall, 2022
                                      • Factors for Commuting

                                        • Convenience comes first
                                          • Figure 58: Most important factors when choosing commute, 2022
                                          • Figure 59: Concern about exposure to COVID-19, 2020-22
                                        • Female commuters are (more) concerned about cost and safety
                                          • Figure 60: Most important factors when choosing commute: convenience, cost and safety, men vs women, 2022
                                          • Figure 61: Uber Canada Twitter post, 2023
                                        • Heading home from work two ways
                                          • Age impacts influence of select factors
                                            • Figure 62: Most important factors when choosing commute (select), by age, 2022
                                        • Activities While Commuting

                                          • Music gets the people going
                                            • Figure 63: Activities engaged in while commuting, 2022
                                          • Mode of commute defines activities possible
                                            • Figure 64: Afeela Mobility Instagram post, 2023
                                          • Music enthusiasts young and old
                                            • Figure 65: Listening to music while commuting, by age and gender, 2022
                                            • Figure 66: Audio-related attitudes towards commuting (% agree), by age, 2022
                                            • Figure 67: Calgary Transit Twitter post, 2023
                                            • Figure 68: A More Beautiful Journey post, 2023
                                          • Age significantly impacts activities while commuting
                                            • Figure 69: Activities engaged in while commuting, by age, 2022
                                          • Gendered expectations abound around errands and consumables
                                            • Figure 70: Errands and food-related activities engaged in while commuting, by age and gender, 2022
                                            • Figure 71: Media-related activities engaged in while commuting, by age and gender, 2022
                                          • Telecoms take note: South Asian consumers are more engaged while commuting
                                            • Figure 72: Activities engaged in while commuting, South Asians vs overall, 2022
                                        • Attitudes towards Commuting

                                          • Commuting: ‘me time’ or a pain in the butt?
                                            • Figure 73: Attitudes towards commuting (% agree), 2022
                                            • Figure 74: Attitudes towards commuting (% agree), by age, 2022
                                            • Figure 75: Go Transit Instagram post, 2022
                                            • Figure 76: Attitudes towards commuting (% agree), by age and gender, 2022
                                          • Rural consumers are more content with their commutes
                                            • Figure 77: Attitudes towards commuting (% agree), by area lived, 2022
                                          • Enjoyment does vary, but bikes are the clear winner
                                            • Figure 78: “I enjoy my means of commuting” (% agree), by mode of commute taken, 2022
                                            • Figure 79: Commuting allows me to have ‘me time’ (% agree), by mode of commute taken, 2022
                                          • A paradoxical morning commute
                                            • Are we there yet? Keeping occupied during the commute
                                              • Figure 80: Attitudes towards commuting (% agree), 2022
                                            • (Younger) men are willing to shell out to keep comfortable
                                              • Figure 81: “I am willing to spend more money to make my commute more entertaining” (% agree), by age and gender, 2022
                                            • Cost, convenience or experience?
                                              • Figure 82: Attitudes towards commuting (% agree), 2022
                                            • Younger consumers are more open to commuting options
                                              • Figure 83: Attitudes towards commuting (% agree), 2022
                                            • Younger men are more likely to choose the long way
                                              • Figure 84: “I would choose a longer commute if it would save me money” (% agree), by age and gender, 2022
                                            • Environmental concerns around commuting
                                              • Figure 85: Attitudes towards commuting (% agree), 2022
                                              • Figure 86: Attitudes towards commuting (% agree), by age and gender, 2022
                                          • Appendix – Data Sources and Abbreviations

                                            • Data sources
                                              • Consumer survey data
                                                • Abbreviations and terms
                                                  • Abbreviations

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