2021
8
Canada Condiments and Seasonings Market Report 2021
2021-11-12T03:13:26+00:00
OX1047853
3695
145185
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Report
en_GB
“Canadian eating behaviours have shifted due to COVID-19. Many say they are going through seasonings and condiments more quickly since the start of the pandemic. This makes sense with more…

Canada Condiments and Seasonings Market Report 2021

£ 3,695 (Excl.Tax)

Description

“Canadian eating behaviours have shifted due to COVID-19. Many say they are going through seasonings and condiments more quickly since the start of the pandemic. This makes sense with more meals being prepared at home. That said, high levels of future growth of seasonings and condiments being used in the home is far from guaranteed with traffic shifting back to foodservice. For condiments and seasonings from grocery to thrive in this environment, conveying value and promoting meal solutions will become more critical.”
– Joel Gregoire, Associate Director for Food & Drink

Key issues covered in this Report

  • The impact of COVID-19 on consumer behaviour in the condiment and seasoning market
  • What types of condiments and seasonings are Canadians more (and less) likely to use and what considerations are more resonant when choosing condiments and seasonings
  • How to convey value for condiments and seasonings
  • The tension between exploring new and sticking with familiar varieties of condiments and seasonings.
  • This Report was written from September 7-29, 2021. Consumer research was fielded from July 8-13, 2021.

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • Consumer data:
    • Mintel market sizes: table sauces
  2. Executive Summary

    • Top takeaways
    • Market overview
    • Canadian Grocery sales in 2021 remain ahead of 2019, but have flattened compared to 2020
    • Impact of COVID-19 on condiments and seasonings
      • Figure 1: Monthly supermarket vs foodservice sales, July 2019 – July 2021
      • Figure 2: Immediate, short- and longer-term impact of COVID-19 on condiments and seasonings, 2021
    • Opportunities
    • Focusing on meal solutions builds relevance with many Canadians
    • For condiments, versatility equates with value
    • Freshness matters for seasonings
    • Many will come out of the pandemic with improved cooking skills
    • Challenges
    • Younger Canadians are less likely to use most condiments…
    • …and are less certain of their flavour preferences
    • The battle between ‘familiarity’ and ‘exploration’ continues
  3. The Market – Key Takeaways

    • Sales of table sauces jumped as the pandemic struck
    • Inflation puts added focus on value
    • More meals will take place at home, even after the pandemic
  4. Market Size and Forecast

    • Table sauce sales jumped dramatically as the pandemic struck
      • Figure 3: Retail table sauce value sales and fan chart forecast, at current prices, 2016-26
      • Figure 4: Table sauce companies retail market share by volume, 2019-20
  5. Market Factors

    • Inflation puts added focus on value
      • Figure 5: Inflation of select food categories, August 2021 vs August 2020
    • More meals will take place at home, even after the pandemic
    • Immigration is fuelling Canada’s population growth…
      • Figure 6: Percentage of Canadians who are visible minorities or not visible minorities, by age, 2016
    • …and Asia is the primary source
      • Figure 7: Distribution of immigrants living in Canada, by region of birth, 1996-2036
      • Figure 8: Types of internationally inspired foods consumers have eaten and show interest in trying, 2019
  6. Companies and Brands – Key Takeaways

    • Minimizing waste and investing in regenerative agriculture are ways to foster environmental health
    • Companies can capitalize on consumers’ desire to boost their immunity through food
    • Offering compelling meal solutions will prove even more important as Canadians’ meal preparation habits ‘normalize’
  7. Innovative Product Launches

    • Examples of condiments launched with a health focus
      • Figure 9: Anya’s Apothekerē Fermented Honey Sauce with Organic Garlic (US), January 2021
      • Figure 10: Chosen Foods Classic Keto Mayo with MCT Oil (US), April 2021
      • Figure 11: Sir Kensington’s Avacado Oil Mayonnaise (US), May 2021
    • Examples of condiments launched that have a focus and on ‘premiumness’ and/or incorporate flavours from alcoholic beverages
      • Figure 12: Frost Ridge Maple Farm Champagne Maple Mustard (US), February 2021
      • Figure 13: Snowdonia Cheese Company Pear, Date & Cognac Chutney (US), March 2021
      • Figure 14: The Hawkshead Relish Company Cheeseboard Chutney (US), February 2021
      • Figure 15: Good & Gather Moscow Mule Barbecue Sauce (US), February 2021
      • Figure 16: Savor & Sens Tradition Old-Style Mustard with Grand Wine of Bordeaux and Wild Pepper (Canada), March 2021
      • Figure 17: La Morin Brasserie Dunham Old-Fashioned & Beer Mustard (Canada), July 2021
    • Internationally-inspired condiment launches
      • Figure 18: PC Black Label Yuzu Citrus Hot Sauce (Canada), August 2021
      • Figure 19: Yuzu Mayo Premium Japanese Style Mayonnaise (US), January 2021
      • Figure 20: Perfect Chef Organic Indian Curry Ketchup Style Sauce (US), July 2021
      • Figure 21: Seoul Kimchi Mayo (Canada), January 2021
      • Figure 22: Hellmann’s Spicy Chili Korean BBQ Mayonnaise Style Sauce (Canada), September 2021
      • Figure 23: Hellmann’s Spicy Chipotle Frites Mayonnaise Style Sauce (Canada), September 2021
      • Figure 24: Heinz Mayoracha (Canada), September 2021
      • Figure 25: This Little Goat by Chef Stephanie Izzard Went to Tokyo Sweet & Salty Everything Sauce (US), September 2021
    • Examples of seasonings launched with a health focus
      • Figure 26: Born Simple Vegan Beef-Style Broth Concentrate (US), January 2021
      • Figure 27: Club House 25% Less Salt Taco Seasoning Mix (Canada), May 2021
      • Figure 28: Only Plastic-Free Spring Salt (US), January 2021
    • Examples of condiments launched with a ‘premium’ focus
      • Figure 29: Favuzzi Truffle and Salt (Canada), March 2021
      • Figure 30: Terre Exotique Star Anise (Canada), March 2021
      • Figure 31: William Sonoma and Traeger Beer Can Chicken Seasoning (US), June 2021
    • Seasoning launches that offer meal solutions
      • Figure 32: Blue Dragon Penang Curry Cooking Sauce Kit (Canada), June 2021
      • Figure 33: Riega Zesty Lime Chicken Bowl (US), September 2021
      • Figure 34: Mother’s Choice Philippine Noodle Sauce Mix (US), January 2021
    • Different & unique seasoning launches
      • Figure 35: French’s Original Crispy Fried Onions (US), March 2021
      • Figure 36: Golden Farms Crispy Onions (US), September 2021
      • Figure 37: Good & Gather Umami Mushroom Seasoning Blend (US), January 2021
      • Figure 38: KD Kraft Dinner Flavour Boost Butter Chicken Seasoning Mix (Canada), July 2021
      • Figure 39: KD Kraft Dinner Flavour Boost Cotton Candy Seasoning Mix (Canada), July 2021
      • Figure 40: William Sonoma Movie Night Cheddar Cheese Popcorn Seasoning (US), January 2021
  8. Market Opportunities

    • Offering compelling meal solutions will prove even more important as Canadians’ meal preparation habits ‘normalize’
      • Figure 41: Blue Dragon Thai Read Curry Cooking Sauce Kit (Canada), June 2021
    • Minimizing waste and investing in regenerative agriculture are ways to foster environmental health
      • Figure 42: Hellmann’s Study Finds Canadians Can Reduce Household Food Waste by a Third with Just One Use-Up Day, April 2021
      • Figure 43: Hellmann’s Animal Crossing, March 2021
    • Companies can capitalize on consumers’ desire to boost their immunity through food
      • Figure 44: Lucy Bee Organic Super Boost Turmeric Blend (UK), January 2019
  9. The Consumer – Key Takeaways

    • Winning over younger Canadians is crucial for condiments
    • Demands are similar for both condiments and for seasonings
    • Savoury is by far the most popular flavour in condiments
    • COVID-19 has bolstered seasoning and condiment usage at home
    • When it comes to seasonings, Canadians gravitate to freshness and are looking for guidance
  10. Condiment Usage

    • Ketchup remains the condiment of choice for Canadians
      • Figure 45: Condiments used at home, 2021
    • Winning over younger Canadians is crucial for condiments
      • Figure 46: Condiments used at home, by age, 2021
      • Figure 47: The BTS Meal I McDonald’s Canada, May 2021
      • Figure 48: Condiments used at home (select), by gender, 2021
    • Growing usage among Asian-Canadians is key for condiments’ health in Canada
      • Figure 49: Condiments used at home, Asian Canadians vs overall, 2021
    • Condiment usage varies by region
      • Figure 50: Condiments used at home, by region, 2021
  11. Seasoning Usage

    • Salt and pepper remain the base seasoning
      • Figure 51: Seasonings used at home, 2021
    • Women are more likely to use multiple seasonings
      • Figure 52: Seasonings used at home (select), men vs women, 2021
      • Figure 53: Seasonings used at home (select), by age, 2021
      • Figure 54: William-Sonoma Garlic Red Pepper Shallot Vegetable Roasting Drizzler (US), October 2019
    • Asian Canadians are less likely to use certain seasonings
      • Figure 55: Seasonings used at home (select), Asian Canadians vs overall, 2021
    • Time-pressed parents look to seasonings that can help simplify meal preparation
      • Figure 56: Select seasoning types used at home, parents vs non-parents, 2021
  12. What Matters When Choosing Condiments and Seasonings

    • Demands are similar for both condiments and for seasonings
      • Figure 57: Considerations when choosing condiments/seasonings, 2021
      • Figure 58: Signature Select Honey BBQ Sauce (US), May 2021
    • Age impacts what consumers look for from their condiments/seasonings
      • Figure 59: Considerations when choosing condiments/seasonings, by age, 2021
      • Figure 60: Considerations when choosing condiments/seasonings (select), men vs women, by age, 2021
      • Figure 61: Hangry Chicken Canada Instagram post, August 2021
    • More factors prove more important to parents
      • Figure 62: Considerations when choosing condiments/seasonings (select), by parental status, 2021
    • South Asians are more likely to consider a variety of factors
      • Figure 63: Considerations when choosing condiments/seasonings (select), Chinese Canadians vs South Asians vs Overall, 2021
  13. Flavour Preferences in Condiments

    • Savoury is by far the most popular flavour in condiments
      • Figure 64: Preferred flavours in condiments, 2021
    • Older Canadians are more certain of their flavour preferences in condiments
      • Figure 65: Preferred flavours in condiments, by age, 2021
      • Figure 66: Preferred flavours in condiments, men vs women, 2021
    • Background and region influence condiment flavour preferences
      • Figure 67: Preferred flavours in condiments (select), Chinese Canadians vs South Asians vs Overall, 2021
      • Figure 68: Preferred flavours in condiments, by region, 2021
  14. Attitudes Towards Condiments and Seasonings

    • COVID-19 has bolstered seasoning and condiment usage at home
      • Figure 69: Attitudes towards cooking skills, seasonings, condiments and COVID-19 (% agree), 2021
      • Figure 70: Attitudes towards cooking skills, seasonings, condiments and COVID-19 (% agree), by age, 2021
      • Figure 71: Attitudes around cooking skills, seasonings, condiments and COVID-19 (% agree), by parental status, 2021
      • Figure 72: Attitudes around cooking skills, condiments and COVID-19 (% agree), those born in Canada vs those born elsewhere, 2021
      • Figure 73: Attitudes around seasonings, condiments and COVID-19 (% agree), by region, 2021
    • Flexibility and familiarity are centrally important for condiments
      • Figure 74: Attitudes towards condiments (% agree), 2021
      • Figure 75: French’s Instagram post, September 2021
      • Figure 76: Attitudes towards condiments (% agree), by age, 2021
      • Figure 77: Attitudes towards condiments (% agree), by parental status, 2021
      • Figure 78: Attitudes towards condiments (% agree), South Asians vs Chinese Canadians vs overall, 2021
      • Figure 79: Attitudes towards condiments (% agree), by region, 2021
    • When it comes to seasonings, Canadians gravitate to freshness and are looking for guidance
      • Figure 80: Attitudes towards seasonings (% agree), 2021
      • Figure 81: Attitudes towards seasonings (% agree), by age, 2021
      • Figure 82: Attitudes towards seasoning (% agree), by parental status, 2021
      • Figure 83: Attitudes towards seasonings (% agree), South Asians^ vs Chinese Canadians vs overall, 2021
      • Figure 84: Attitudes towards seasonings (% agree), by region, 2021
  15. Appendix – Data Sources and Abbreviations

    • Data sources
    • Consumer survey data
    • Sales Data
    • Forecast methodology
    • Abbreviations and terms
    • Abbreviations

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