2021
0
Ireland Consumer Attitudes towards Natural and Organic Food Market Report 2021
2021-11-11T03:03:25+00:00
OX1043567
1495
144389
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Report
en_GB
“COVID-19 has made consumers rethink their lifestyles and alter their diets in order to stay healthy, and this has created opportunities in the natural/organic market. Six out of 10 IoI…

Ireland Consumer Attitudes towards Natural and Organic Food Market Report 2021

£ 1,495 (Excl.Tax)

Description

“COVID-19 has made consumers rethink their lifestyles and alter their diets in order to stay healthy, and this has created opportunities in the natural/organic market. Six out of 10 IoI consumers have admitted they think there should be more natural/organic products that can help improve the immune system, showing the potential in this market. There are several barriers that could affect consumers purchasing natural/organic products such as price, as they are seen as more expensive.”
– Natalie Magill, Market Research Analyst

Key issues covered in this Report

  • The impact of COVID-19 on consumer behaviour towards natural/organic products.
  • Opportunities in private label for the natural/organic market.
  • Eco and ethical issues affecting consumer attitudes towards natural/organic.
  • Barriers that can affect consumers purchasing natural/organic products.
  • Consumers becoming more health aware and how that effects the natural/organic market.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: market context
        • Executive Summary

            • The market
              • Short-, medium- and long-term impact on the industry
                • Figure 1: Expected impact of COVID-19 on natural/organic products, short, medium and long term, October 2021
              • Unemployment rates could impact success of natural/organic products
                • Figure 2: Unemployment rates, RoI, August 2019 – September 2021
                • Figure 3: Unemployment rates, UK/NI, February 2018 – August 2021
              • COVID-19 makes consumers seek out healthy products
                • Figure 4: Consumers who agree that there should be more natural/organic products that can help improve their general immune system, NI and RoI, 2021
              • Potential trade deal between the US and UK causes concern among consumers
                • Ethical issues are a main driver towards the natural/organic diet
                  • Figure 5: Consumers who agree that natural/organic products should be made in an ethical manner, NI and RoI, 2021
                • Innovations
                  • The consumer
                    • Too expensive is the most common discouraging factor for natural/organic food
                      • Figure 6: Factors that discourage consumers from buying natural/organic food and drink products, NI and RoI, 2021
                    • Sugar content worries Irish consumers
                      • Figure 7: What consumers are worried about when buying food and drink products, NI and RoI, 2021
                      • Figure 8: Consumers who are worried about high sugar in their food and drink, by age demographic, NI and RoI, 2021
                    • Locally sourced is appealing
                      • Figure 9: Consumer attitudes towards natural and organic food and drink products, NI and RoI, 2021
                    • What we think
                    • The Market – Key Takeaways

                      • Rise in unemployment could impact natural/organic market
                        • Irish consumers focus on health after COVID-19
                          • Ethical issues push consumers towards the natural/organic market
                          • Market Drivers

                            • Short-, medium- and long-term impact on the industry
                              • Figure 10: Expected impact of COVID-19 on natural/organic products, short, medium and long term, October 2021
                            • Global growth in natural/organic products affect Irish market
                              • Rise in unemployment may impact the natural and organic market
                                • Figure 11: Unemployment rates, RoI, August 2019 – September 2021
                                • Figure 12: Unemployment rates, UK/NI, February 2018 – August 2021
                                • Figure 13: Consumers who agree that since the beginning of the COVID-19 pandemic their financial situation has improved or stayed the same, IoI, May 2020 – October 2021
                              • COVID-19 puts spotlight on health benefits from natural/organic products
                                • Figure 14: Top health priorities, IoI, 2021
                                • Figure 15: Consumers who agree that ‘helps with heart health’ claim makes a spread healthy, by age demographic, NI and RoI, 2021
                                • Figure 16: Consumers who agree that there should be more natural/organic products that can help improve their general immune system, NI and RoI, 2021
                              • Concerns for food standards grow with potential trade deal between the US and UK
                                • Consumers discouraged from buying natural/organic products because of stock availability issues
                                  • Eco and ethical issues sway Irish consumers towards natural/organic products
                                    • Figure 17: Consumers who agree that natural/organic products should be made in an ethical manner, NI and RoI, 2021
                                    • Figure 18: Agreement with statements related to ethical issues in meat and meat substitutes, NI and RoI, 2021
                                • Companies and Brands – What You Need to Know

                                  • Natural/organic is the most popular claim category
                                    • Organic products offer health benefits
                                      • Organic private-label brands taking up space
                                        • Consumers show support for shopping local
                                          • Ethics a factor in consumers’ organic food choice
                                          • Who’s Innovating?

                                              • Natural claim the leading category in the IoI food market
                                                • Figure 19: New releases of food products, by claim category, IoI, 2017-21*
                                              • Organic products meet demand for health-conscious consumers
                                                • Figure 20: Consumers’ top factors when shopping for food, IoI, 2021
                                                • Figure 21: New product releases with natural/organic claims, IoI, 2021
                                              • Private-label organic brands popular in the natural/organic food market
                                                • Figure 22: New releases of private-label food with natural/organic claims, IoI, 2021
                                              • Consumers show interest in supporting local organic businesses
                                                • Consumers demonstrate awareness of the ethical impact of natural/organic foods
                                                  • Figure 23: Total new product launches of organic foods, IoI, 2017-21*
                                              • The Consumer – Key Takeaways

                                                • Consumers have higher expectations from retailers
                                                  • Taste is a priority among older consumers
                                                    • Younger consumers want lower calories
                                                    • Natural and Organic Purchasing Habits

                                                        • Consumers purchase a mix of natural/organic and regular products
                                                          • Figure 24: Consumers’ opinions towards purchasing only natural/organic, only regular, or a mix of the two in their food and drink products, NI and RoI, 2021
                                                        • Consumers want natural and organic fruit and veg
                                                          • Figure 25: Consumers who purchase any natural/organic products, NI and RoI, 2021
                                                        • Younger consumers seek out natural/organic snacks
                                                          • Figure 26: Consumers who have purchased crisps, sweets and biscuits in natural/organic, by age demographic, NI and RoI, 2021
                                                      • Natural/Organic Purchase Barriers

                                                          • Too expensive is the most common discouraging factor
                                                            • Figure 27: Factors that discourage consumers from buying natural/organic food and drink products, NI and RoI, 2021
                                                          • Women more likely to be discouraged from buying natural/organic food products
                                                            • Figure 28: Consumers who reported ‘too expensive’ as a discouraging factor, by gender, NI and RoI, 2021
                                                            • Figure 29: Consumers who are mainly or wholly responsible for grocery shopping, by gender, NI and RoI, 2020
                                                          • Older consumers and those of lower affluence are more likely to find natural/organic products too expensive
                                                            • Figure 30: Consumers who reported ‘too expensive’ as a discouraging factor, by age group and socio-economic status, NI and RoI, 2021
                                                          • Regular products are more ethical according to younger consumers
                                                            • Figure 31: Consumers who reported ethics/environment as a discouraging factor, by age group, NI and RoI, 2021
                                                          • NI consumers prefer the taste of regular products more than RoI
                                                          • Health in Natural and Organic

                                                              • Sugar content worries Irish consumers
                                                                • Figure 32: What consumers are worried about when buying organic/natural food and drink products, NI and RoI, 2021
                                                              • Sugar is a cause for concern among older consumers
                                                                • Figure 33: Consumers who are worried about high sugar in their food and drink, by age demographic, NI and RoI, 2021
                                                              • Young consumers want lower calories
                                                                • Figure 34: Consumers who are worried about high calories in their food/drink, by age demographic, NI and RoI, 2021
                                                              • Women worry about artificial ingredients/additives
                                                                • Figure 35: Consumers who are worried about artificial ingredients/additives, by gender, NI and RoI, 2021
                                                            • Consumer Attitudes towards Natural/Organic Products

                                                                • Packaging is still an important factor among consumers
                                                                  • Figure 36: Consumer attitudes towards organic/natural products, NI and RoI, 2021
                                                                  • Figure 37: Agreement with statements related to food and sustainability, NI and RoI, 2020
                                                                • Locally sourced is appealing
                                                                  • Figure 38: Consumer attitudes towards natural and organic food and drink products, NI and RoI, 2021
                                                                • Taste is a top priority to older consumers
                                                                  • Figure 39: Consumers who agree it is important for the taste of natural/organic products to match regular products, by age demographic, NI and RoI, 2021
                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                • Data sources
                                                                  • Abbreviations

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