2022
0
Ireland Consumer Snacking Habits Market Report 2022
2022-06-22T04:05:56+01:00
OX1100295
1495
152326
[{"name":"Consumer Habits","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-habits"},{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
“In a post-COVID-19 era, consumer demand for snacks has remained high. However, the market is currently facing challenges which include the cost-of-living crisis, the Ukraine war and the obesity crisis…

Ireland Consumer Snacking Habits Market Report 2022

£ 1,495 (Excl.Tax)

Report Summary

“In a post-COVID-19 era, consumer demand for snacks has remained high. However, the market is currently facing challenges which include the cost-of-living crisis, the Ukraine war and the obesity crisis that have impacted affordability, production of food ingredients and packaging materials and snacking perceptions. To ensure consumers continue to snack, it is important that companies/brands address all of these issues and find a balance between snacks that support health as well as indulgence.”
Rebecca Blenman, Market Research Analyst

This Report looks at the following areas:

  • The impact of COVID-19 on consumer behaviour in snacking.
  • The impact of the Ukraine war on the snack market.
  • Opportunities in sustainable upcycled snack ingredients.
  • Opportunities for healthier snack options.
  • Opportunities for more versatility in savoury snacks.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: market context
          • Issues covered in this Report
          • Executive Summary

              • The market
                • Food prices increase in the UK (including NI) and RoI in 2022
                  • Figure 1: Consumer price indices of food, NI, 2020-22
                  • Figure 2: Consumer price indices for food, RoI, 2020-22
                • Sustainable upcycled snack ingredients
                  • Figure 3: The impact of food produced from leftover ingredients on the environment/society, NI and RoI, 2021
                • Innovations
                  • The consumer
                    • Irish consumers show a preference for chocolate in sweet snacks
                      • Figure 4: Types of sweet snacks eaten in the last two weeks, NI and RoI, 2022
                    • Women are more likely to choose crisps
                      • Figure 5: Consumers who have eaten crisps/crisp-style snacks in the last two weeks, by gender, NI and RoI, 2022
                    • Consumers with children are more likely to snack on fresh fruit
                      • Figure 6: Consumers who have eaten fresh fruit as a snack in the last two weeks, by children in household, NI and RoI, 2022
                    • Irish consumers are snacking twice a day
                      • Figure 7: How often consumers snack between meals, NI and RoI, 2022
                    • Younger consumers are more likely to snack while travelling
                      • Figure 8: Consumers who have eaten snacks while commuting/travelling in the last two weeks, by age, NI and RoI, 2022
                    • Consumers look for low sugar in healthy snacks
                      • Figure 9: Factors consumers would look for if they were choosing a healthy snack, NI and RoI, 2022
                    • Consumers seek informative snack packaging
                      • Figure 10: “I think brands need to have more clear labelling about what snacks contain”, NI and RoI, 2022
                    • Consumers express interest in functional snacks
                      • Figure 11: Consumer interest in snacks with functional benefits, NI and RoI, 2022
                    • What we think
                    • The Market – Key Takeaways

                      • UK/NI and RoI food prices on the increase in 2022
                        • Impact of the Ukraine war on crisp production
                          • Sustainable upcycled snack ingredients
                            • How the snack sector is adapting to restrictions to reduce obesity
                              • Increased snack consumption calls for healthier options
                                • Increase the versatility of savoury snacks
                                • Market Drivers

                                  • UK/NI and RoI food prices on the increase in 2022
                                    • Figure 12: Consumer price indices of food, NI, 2020-22
                                    • Figure 13: Consumer price indices for food, RoI, 2020-22
                                    • Figure 14: Consumers’ expected impact of the situation – select items, IoI, 2022
                                  • Impact of the Ukraine war on crisp production
                                      • Figure 15: “Have you been affected by any of these issues over the last two months?” – select items, IoI, 2022
                                    • The impact of COVID-19 on the snack market
                                      • Figure 16: Expected impact of COVID-19 on snacking habits products, short, medium and long term, June 2022
                                    • Sustainable upcycled snack ingredients
                                      • Figure 17: The impact of food produced from leftover ingredients on the environment/society, NI and RoI, 2021
                                      • Figure 18: Food waste levels of four key products (bread, chicken, potatoes and milk), UK (including NI), 2021
                                      • Figure 19: Product releases of snacks that support food waste initiatives, UK (including NI), 2021
                                    • How the snack sector is adapting to restrictions to reduce obesity
                                      • Figure 20: Consumer attitudes towards children’s eating habits – select items, NI and RoI, 2021
                                    • Increased snack consumption calls for healthier options
                                      • Figure 21: Consumers’ food and drink aspirations for 2022 – select items, NI and RoI, 2022
                                    • Increase the versatility of savoury snacks
                                      • Figure 22: Features consumers would look for most when choosing a healthy snack – select items, NI and RoI, 2022
                                  • Innovations – Key Takeaways

                                    • Sweet snacks hold the top spot
                                      • Growing popularity of nuts
                                        • Rise in ethical packaging claims
                                          • Vegan savoury snacks offer an alternative
                                          • Who’s Innovating?

                                              • Sweet snacks remain the most popular
                                                • Figure 23: New releases of snack foods, UK and Ireland, 2017-22*
                                                • Figure 24: Product collaboration between Nestlé Professional and Baked by Rich’s, UK and Ireland, 2022
                                              • Nuts are experiencing a boost
                                                • Figure 25: New releases of nuts, UK and Ireland, 2017-21
                                                • Figure 26: New releases of nut products with a high/added protein/fibre claim, UK and Ireland, 2021-22*
                                              • Snacks with ethical claims are increasing
                                                • Figure 27: New releases of snack food with an ethical claim, UK and Ireland, 2017-21
                                              • Vegan savoury snacks are on the rise
                                                • Figure 28: New releases of savoury snacks with a vegan/no animal ingredients claim, UK and Ireland, 2017-21
                                                • Figure 29: New release of Tayto’s lentil chips in cheese & onion and sour cream & onion flavours, RoI, 2022
                                            • The Consumer – Key Takeaways

                                              • Chocolate, crisps and fresh fruit popular with Irish consumers
                                                • Consumers are snacking twice a day at home and look for low sugar when choosing healthy snacks
                                                  • Consumers seek more informative packaging
                                                  • Types of Sweet Snacks

                                                      • Chocolate is the most popular sweet snack
                                                        • Figure 30: Types of sweet snacks eaten in the last two weeks, NI and RoI, 2022
                                                        • Figure 31: How often consumers look for new foods/flavours to try, NI and RoI, 2022
                                                        • Figure 32: New releases of vegan/plant-based chocolate, UK and Ireland, 2022
                                                      • Younger consumers are eating more chocolate
                                                        • Figure 33: Consumers who have eaten chocolate as a snack in the last two weeks, by age, NI and RoI, 2022
                                                        • Figure 34: Consumers who aspire to treat themselves more often in 2022, by age, NI and RoI, 2022
                                                      • Consumers with a higher income are more likely to eat chocolate
                                                        • Figure 35: Consumers who have eaten chocolate as a snack in the last two weeks, by annual household income, NI and RoI, 2022
                                                        • Figure 36: “I tend to buy the premium version of product” somewhat describes me, by annual household income, NI and RoI, 2022
                                                    • Types of Savoury Snacks

                                                        • Consumers are most likely to snack on crisps
                                                          • Figure 37: Types of savoury snacks eaten in the last two weeks, NI and RoI, 2022
                                                        • Crisps are more popular with women than men
                                                          • Figure 38: Consumers who have eaten crisps/crisp-style snacks in the last two weeks, by gender, NI and RoI, 2022
                                                          • Figure 39: Consumers who aspire to manage their diet to maintain/lose weight, by gender, NI and RoI, 2022
                                                        • Consumers in a tight financial position are more likely to choose crisps
                                                          • Figure 40: Consumers who have eaten crisps/crisp-style snacks in the last two weeks, by financial situation, NI and RoI, 2022
                                                          • Figure 41: Price comparison of savoury snack foods, UK and Ireland, 2022
                                                      • Types of Healthy Snacks

                                                          • Fresh fruit is most popular among Irish consumers
                                                            • Figure 42: Types of healthy snacks eaten in the last two weeks, NI and RoI, 2022
                                                          • Fresh fruit is popular in households with children
                                                            • Figure 43: Consumers who have eaten fresh fruit as a snack in the last two weeks, by children in household, NI and RoI, 2022
                                                          • Women are more likely to go for fresh fruit
                                                            • Figure 44: Consumers who have eaten fresh fruit as a snack in the last two weeks, by gender, NI and RoI, 2022
                                                        • Frequency of Snacking Behaviours

                                                            • The majority of consumers snack twice a day
                                                              • Figure 45: How often consumers snack between meals, NI and RoI, 2022
                                                              • Figure 46: Consumer snacking behaviours – select items, NI and RoI, 2022
                                                            • Younger consumers are more likely to snack twice a day
                                                              • Figure 47: Consumers who snack twice a day between meals, by age, NI and RoI, 2022
                                                              • Figure 48: Consumer preference for a big lunch, by age, NI and RoI, 2021
                                                          • Locations of Snacking Behaviours

                                                              • Most consumers eat snacks at home
                                                                • Figure 49: Where consumers have eaten snacks in the last two weeks, NI and RoI, 2022
                                                              • Younger consumers are more likely to eat snacks while commuting/ travelling
                                                                • Figure 50: Consumers who have eaten snacks while commuting/travelling in the last two weeks, by age, NI and RoI, 2022
                                                              • Consumers in work are more likely to eat snacks while travelling
                                                                • Figure 51: Consumers who have eaten snacks while commuting/travelling in the last two weeks, by employment status, NI and RoI, 2022
                                                                • Figure 52: Consumers who eat lunch at home, NI and RoI, 2022
                                                            • Top Factors for a Healthy Snack

                                                                • Low sugar is the most popular factor when choosing a healthy snack
                                                                  • Figure 53: Factors consumers would look for if they were choosing a healthy snack, NI and RoI, 2022
                                                                  • Figure 54: How consumers’ healthy eating priorities have changed since the COVID-19 outbreak, IoI, 2022
                                                                  • Figure 55: New releases of snacks with L/N/R sugar claims, UK and Ireland, 2022
                                                                • Consumers seek snacks high in protein
                                                                  • Figure 56: Consumer interest in snacks with functional health benefits, NI and RoI, 2022
                                                                  • Figure 57: New releases of snacks with a high-protein claim, UK and Ireland, 2022
                                                                • Younger consumers are more likely to consider protein content
                                                                  • Figure 58: Consumers who look for high in protein if they were choosing a healthy snack, by age, NI and RoI, 2022
                                                              • Transparency in Snack Packaging

                                                                  • Increased demand for informative packaging
                                                                    • Figure 59: Consumer snacking behaviours, NI and RoI, 2022
                                                                  • Consumers are seeking enjoyment as well as nutrition
                                                                    • Figure 60: Key factors driving consumer behaviour around experiences – select items, NI and RoI, 2022
                                                                • Healthy Attitudes towards Snacks

                                                                    • Irish consumers show interest in snacks with functional benefits
                                                                      • Figure 61: Consumer snacking attitudes, NI and RoI, 2022
                                                                    • Consumers want changes to how snacks are marketed to children
                                                                      • Figure 62: “I am most concerned my child has…?”, NI and RoI, 2021
                                                                      • Figure 63: New releases of children’s snacks with L/N/R sugar claims, UK and Ireland, 2022
                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                    • Data sources
                                                                      • Abbreviations

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