2023
0
Ireland Consumer Snacking Habits Market Report 2023
2023-06-20T04:04:28+01:00
OX1154609
1495
164272
[{"name":"Consumer Habits","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-habits"},{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
"Consumers are seeking more portioned snacks in response to their on-the-go lifestyles and hybrid working arrangements that have seen them live a more flexible way of life and brands can…

Ireland Consumer Snacking Habits Market Report 2023

£ 1,495 (Excl.Tax)

Report Summary

“Consumers are seeking more portioned snacks in response to their on-the-go lifestyles and hybrid working arrangements that have seen them live a more flexible way of life and brands can support this through portioning and energy-boosting/immunity-supporting snacks. Amidst the cost-of-living crisis, consumers are prioritising taste over ethical concerns and functional ingredients as snacking has become central to their food routines. Therefore, snack brands can draw inspiration from social media trends to explore different flavours and textures that will appeal to those seeking to escape.”

– Rebecca Blenman, Research Analyst

Key issues covered in this Report:

  • The impact of the cost-of-living crisis on the snack category.
  • How brands are adapting to HFSS regulations.
  • The sustainable packaging progress of snack brands.
  • The impact of the conflict in Ukraine.
  • Opportunities for growth of plant-based/vegan snacks.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: market context
          • Issues covered in this Report
          • Executive Summary

              • The market
                • The five-year outlook for the snack category
                  • Figure 1: Outlook for the snack foods market, 2023-28
                • Food prices in the UK/NI and RoI are on the rise
                  • Figure 2: Consumer price indices of food, UK (including NI) and Ireland, 2021-23
                • The impact of the cost-of-living crisis
                  • Figure 3: “Cost-of-living crisis is seeing me snack less”, NI and RoI, 2023
                • The impact of the conflict in Ukraine
                  • Figure 4: “What, if any, effect do you think the conflict in Ukraine will have on your household’s finances?”, IoI, 2022-23
                • Plant-based/vegan snack options gain traction
                  • Brands are responsive to HFSS regulations
                    • Figure 5: Selected healthy eating initiatives that consumers are in favour of, NI and RoI, 2022
                  • Portion-controlled snacks support permissible indulgence
                    • Figure 6: “In my opinion, the best way to lose/avoid putting on weight is to…”, NI and RoI, 2022
                  • Actions towards sustainable packaging progress
                    • Figure 7: “Which of the following are you most concerned about?”, NI and RoI, 2022
                  • Innovations
                    • The consumer
                      • Chocolate remains the most popular sweet snack
                        • Figure 8: Types of sweet snacks eaten in the last two weeks, NI and RoI, 2023
                      • Crisps are the most commonly consumed savoury snack
                        • Figure 9: Types of savoury snacks eaten in the last two weeks, NI and RoI, 2023
                      • Fresh fruit is the top healthy snack of choice
                        • Figure 10: Types of healthy snacks eaten in the last two weeks, NI and RoI, 2023
                      • Consumers continue to snack twice a day between meals
                        • Figure 11: Frequency of consumer snacking between meals, NI and RoI, 2023
                      • The majority of consumers like to snack at home
                        • Figure 12: Where consumers have eaten snacks in the last two weeks, NI and RoI, 2023
                      • Taste is the most important factor when choosing snacks
                        • Figure 13: Important qualities when looking for a snack, NI and RoI, 2023
                      • Consumer concern for eco-friendly packaging declines
                        • Figure 14: Attitudes towards snacking, NI and RoI, 2023
                      • Brands can cater to multiple consumer demands with portionable snacks
                        • Figure 15: Consumer behaviours towards snacking, NI and RoI, 2023
                      • What we think
                      • Market Drivers – Key Takeaways

                        • Food prices in the UK/NI and RoI are on the rise
                          • The impact of the cost-of-living crisis
                            • The impact of the conflict in Ukraine
                              • Plant-based/vegan snack options gain traction
                                • Brands are responsive to HFSS regulations
                                  • Portion-controlled snacks support permissible indulgence
                                    • Actions towards sustainable packaging progress
                                    • Market Drivers

                                      • The five-year outcome for snack foods
                                        • Figure 16: Outlook for the snack foods market, 2023-28
                                      • Prices of food in the UK/NI and RoI are steadily increasing
                                        • Figure 17: Consumer price indices of food, UK (including NI) and Ireland, 2021-23
                                        • Figure 18: Annual percentage change of consumer price indices of all items, UK (including NI) and Ireland, 2021-23
                                      • The impact of the cost-of-living crisis on the snack market
                                        • Figure 19: “Cost-of-living crisis is seeing me snack less”, NI and RoI, 2023
                                        • Figure 20: New releases of snacks with functional ingredients, UK (including NI) and Ireland, 2022-23
                                      • The impact of the Ukraine conflict
                                        • Figure 21: “What, if any, effect do you think the conflict in Ukraine will have on your household’s finances?”, IoI, 2022-23
                                        • Figure 22: Selected changes to purchase preferences as a result of the conflict in Ukraine, IoI, 2022
                                      • The growth of plant-based/vegan snack options
                                        • Brands continue to adapt to HFSS regulations
                                          • Figure 23: Selected healthy eating initiatives that consumers are in favour of, NI and RoI, 2022
                                        • Permissibility through portion control
                                          • Figure 24: “In my opinion, the best way to lose/avoid putting on weight is to…”, NI and RoI, 2022
                                          • Figure 25: Ways that snacks brands promote portion control, UK and Ireland, 2022-23
                                        • Snack brands are making progress on sustainable packaging
                                          • Figure 26: Walkers’ cardboard packaging for 22- and 24-bag multipacks, 2022
                                          • Figure 27: “Which of the following are you most concerned about?”, NI and RoI, 2022
                                      • Innovations – Key Takeaways

                                        • Higher demand for healthier snack ingredients
                                          • Opportunities for innovation amidst growth of plant-based/vegan claims
                                            • Calls for more ethically conscious actions from chocolate brands
                                              • Challenging financial times provide opportunities for private label
                                              • Who’s Innovating?

                                                  • The popularity of cakes and cookies calls for healthier ingredients
                                                    • Figure 28: New releases of snack foods, UK (including NI) and Ireland, 2018-23*
                                                    • Figure 29: New cake and cookie products with healthier ingredients, UK and Ireland, 2023
                                                  • Prevalence of plant-based/vegan claims in snack foods grows
                                                    • Figure 30: New releases of snack foods with a vegan/no animal ingredient/plant-based claim, UK (including NI) and Ireland, 2018-23*
                                                    • Figure 31: New releases of snacks food with functional claims, Ireland, 2023
                                                  • Brands are responding to ethical claims in chocolate tablets
                                                    • Figure 32: New releases of chocolate tablets with ethical claims, UK (including NI) and Ireland, 2018-23*
                                                    • Figure 33: Selected key factors driving consumer behaviour around identity, rights and surroundings, IoI, 2023
                                                    • Figure 34: Ben & Jerry’s and Tony’s Chocolonely collaboration highlighting exploitation in the chocolate industry, 2022
                                                  • Private-label options increase amidst the cost-of-living crisis
                                                    • Figure 35: New releases of branded and private-label snack foods, UK (including NI) and Ireland, 2018-23*
                                                    • Figure 36: New releases of private-label snacks with environmentally friendly and compostable packaging, UK and Ireland, 2023
                                                • The Consumer – Key Takeaways

                                                  • Chocolate remains the most popular sweet snack
                                                    • Crisps are the most commonly consumed savoury snack
                                                      • Fresh fruit is the top healthy snack of choice
                                                        • Consumers continue to snack twice a day between meals
                                                          • The majority of consumers like to snack at home
                                                            • Taste is the most important factor when choosing snacks
                                                              • Consumers less concerned with environmental packaging in 2023
                                                                • Brands can cater to multiple consumer demands with portionable snacks
                                                                • Types of Sweet Snacks Eaten

                                                                    • Chocolate remains the top sweet snack
                                                                      • Figure 37: Types of sweet snacks eaten in the last two weeks, NI and RoI, 2023
                                                                      • Figure 38: Enticements to buying a new chocolate product, select European countries, 2023
                                                                    • Women like to snack on cereal bars and breakfast biscuits
                                                                      • Figure 39: Consumers who snack on cereal/snack bars/breakfast biscuits, by gender, NI and RoI, 2023
                                                                    • Gen Z consume more sweet snacks
                                                                      • Figure 40: Selected types of sweet snacks eaten in the last two weeks, by generation, NI and RoI, 2023
                                                                      • Figure 41: Recent launches of snacks food that support sleep, Global, 2022-23
                                                                  • Types of Savoury Snacks Eaten

                                                                      • Crisps are the most popular savoury snack
                                                                        • Figure 42: Types of savoury snacks eaten in the last two weeks, NI and RoI, 2023
                                                                        • Figure 43: Agreement with selected behaviours related to eating/buying crisps/crisp-style snacks, nuts, popcorn and meat snacks, UK, 2023
                                                                      • Meat snacks more popular with men
                                                                        • Figure 44: Consumers who have eaten meat snacks in the last two weeks, by gender, NI and RoI, 2023
                                                                        • Figure 45: Consumers who would be interested in reducing/limiting the amount of red meat or poultry they eat in the future, by gender, NI and RoI, 2022
                                                                      • Older Millennials and Generation X are more likely to snack on cheese
                                                                        • Figure 46: Consumers who have eaten cheese as a snack in the last two weeks, by generation, NI and RoI, 2023
                                                                        • Figure 47: New releases of functional cheese, Global, 2023
                                                                    • Types of Healthy Snacks Eaten

                                                                        • Fresh fruit is the most popularly consumed healthy snack
                                                                          • Figure 48: Types of healthy snacks eaten in the last two weeks, NI and RoI, 2023
                                                                          • Figure 49: Consumers who look for fruit and vegetables when looking for health benefits, IoI, 2023
                                                                        • Women are more likely to snack on popcorn
                                                                          • Figure 50: Consumers who have eaten popcorn as a snack in the last two weeks, by gender, NI and RoI, 2023
                                                                          • Figure 51: New releases of flavoured popcorn, China, 2022-23
                                                                          • Figure 52: Flavour trial and attitudes, IoI, 2023
                                                                        • Younger consumers go for energy/sports bars
                                                                          • Figure 53: Consumers who snack on energy/sports bars, by age, NI and RoI, 2023
                                                                          • Figure 54: Agreement that it’s better to use energy bars rather than energy drinks when you need a boost, by age, NI and RoI, 2023
                                                                        • Parents of young children eat healthier snacks
                                                                          • Figure 55: Selected types of healthy snacks eaten in the last two weeks, by children in household, NI and RoI, 2023
                                                                          • Figure 56: “In our household, the adults and children mostly eat…?”, NI and RoI, 2021
                                                                      • Snacking Frequency

                                                                          • Consumers still snack twice a day
                                                                            • Figure 57: Frequency of consumer snacking between meals, NI and RoI, 2023
                                                                            • Figure 58: Agreement with selected attitudes towards grocery shopping, NI and RoI, 2022
                                                                          • Full-time employees are more likely to snack twice a day
                                                                            • Figure 59: Consumers who snack twice a day between meals, by working status, NI and RoI, 2023
                                                                            • Figure 60: Agreement that snacking is a planned part of their diet, by working status, NI and RoI, 2023
                                                                          • Older consumers snack less often
                                                                            • Figure 61: Consumers who snack 1-2 times a week, by age, NI and RoI, 2023
                                                                            • Figure 62: Agreement with selected snacking behaviours, by age, NI and RoI, 2023
                                                                        • Snacking Locations

                                                                            • The vast majority eat snacks at home
                                                                              • Figure 63: Where consumers have eaten snacks in the last two weeks, NI and RoI, 2023
                                                                            • Younger consumers have a tendency to snack on the go
                                                                              • Figure 64: Consumers who snack while commuting/travelling (eg on the train, in the car), by age, NI and RoI, 2023
                                                                              • Figure 65: New releases of snacks with an energy claim, UK, 2023
                                                                            • Consumers in employment are more likely to snack while on the move
                                                                              • Figure 66: Consumers who snack while commuting/travelling (eg on the train, in the car), by working status, NI and RoI, 2023
                                                                              • Figure 67: Most important qualities when choosing food to eat for breakfast (either in or out of home), NI and RoI, 2023
                                                                          • Important Snack Qualities

                                                                              • Tasty and easy to eat are the most important snack qualities
                                                                                • Figure 68: Important qualities when looking for a snack, NI and RoI, 2023
                                                                              • Women look for low-calorie options
                                                                                • Figure 69: Consumers who look for lower in fat/sugar/calories in a snack, by gender, NI and RoI, 2023
                                                                                • Figure 70: Agreement that it is more appealing to do an occasional diet than to constantly moderate what you eat, by gender, NI and RoI, 2023
                                                                                • Figure 71: New releases of snacks with clear on-pack messaging, UK and Ireland, 2023
                                                                              • Consumers in employment look for energising snacks
                                                                                • Figure 72: Consumers who look for energising snacks, by working status, NI and RoI, 2023
                                                                                • Figure 73: New releases of snacks containing caffeine, Global, 2022-23
                                                                            • Attitudes towards Snacking

                                                                                • Consumers are less concerned about eco-friendly packaging
                                                                                  • Figure 74: Attitudes towards snacking, NI and RoI, 2023
                                                                                  • Figure 75: Agreement that environmental concerns around packaging affect consumer choice of snack (eg recyclability, amount of plastic used), NI and RoI, 2020-23
                                                                                • Women turn to snacking more often
                                                                                  • Figure 76: Selected consumer attitudes towards snacking, by gender, NI and RoI, 2023
                                                                                • Consumers with less disposable income are snacking less
                                                                                  • Figure 77: Agreement that the cost-of-living crisis is seeing consumers snack less, by financial situation, NI and RoI, 2023
                                                                              • Behaviours towards Snacking

                                                                                  • Portioning snacks can serve multiple purposes
                                                                                    • Figure 78: Consumer behaviours towards snacking, NI and RoI, 2023
                                                                                    • Figure 79: Consumers’ savings attitudes and behaviours, NI and RoI, 2023
                                                                                  • Younger generations are interested in immunity-boosting snacks
                                                                                    • Figure 80: Agreement that snacks with immunity-boosting properties are appealing, by generation, NI and RoI, 2023
                                                                                  • Full-time consumers prefer branded snacks over private label
                                                                                    • Figure 81: Agreement that branded snacks taste better than their own-label equivalents, by working status, NI and RoI, 2023
                                                                                    • Figure 82: New releases of premium private-label snacks, UK and Ireland, 2022-23
                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                  • Data sources
                                                                                    • Abbreviations

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