2022
0
China Cooking and Baking Habits Market Report 2022
2022-12-06T03:06:16+00:00
OX1100657
3695
158218
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Report
en_GB
“Healthy eating continues to drive usage of healthier cooking methods and sustained attention to light diet and naturalness, indicating the opportunity for both upgraded cooking appliances such as air fryers…

China Cooking and Baking Habits Market Report 2022

£ 3,695 (Excl.Tax)

Description

“Healthy eating continues to drive usage of healthier cooking methods and sustained attention to light diet and naturalness, indicating the opportunity for both upgraded cooking appliances such as air fryers and healthier condiments such as sugar substitute. Brands should also help young consumers with adaptive cooking to keep them engaged and empower them to be more resilient when confronting uncertainty.”
– Rika Huang, Research Analyst

Key issues covered in this Report

  • At-home Chinese/Western cuisine cooking and Western baking frequency
  • Trends in cooking methods under rising health awareness
  • Major motivations for home cooking/baking
  • Favoured recipe claims
  • Changes in the definition of healthy eating

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
          • Definition
          • Executive Summary

              • The market
                • Diverse reasons for home cooking and baking since the outbreak
                  • Sucrose-free cooking and baking are in demand
                    • Cooking wisely for a healthier diet under national guidelines
                      • The consumer
                        • Cooking Chinese cuisine at home is the main meal solution, while Western cuisine sees increased popularity
                          • Figure 1: Cooking and baking frequency, 2022
                        • Healthier diet is main motivation for in-home cooking/baking
                          • Figure 2: Reasons for home cooking/baking, 2022
                        • Stir-frying is still the most-used cooking method while steaming leads usage increase
                          • Figure 3: Trends in cooking habits, 2022
                          • Figure 4: Trends in cooking habits – used more, 2021 vs 2022
                        • Seasonal recipe is the most appealing
                          • Figure 5: Recipe claims, 2022
                        • Naturalness and active nutrition are of most concern
                          • Figure 6: Definition of healthy eating, 2021 vs 2022
                        • Consumers seek tasty, healthy and convenient meal solutions
                          • Figure 7: Cooking or baking behaviour,2022
                        • What we think
                        • Issues and Insights

                          • Tap into sodium reduction with smart solutions
                            • The facts
                              • The implications
                                  • Figure 8: Examples of potassium-fortified table salt, China, 2019
                                  • Figure 9: Pomegranate vinegar, Italy, 2019
                                • Assist younger consumers in cooking skill acquisition
                                  • The facts
                                    • The implications
                                      • Figure 10: This Little Goat by Chef Stephanie Izard Went to Yucatan Everything Sauce, USA, 2021
                                      • Figure 11: Example of Dingdong 10-minute one-table dishes, China, 2022
                                    • Popularise home baking with revamped products
                                      • The facts
                                        • The implications
                                          • Figure 12: Oreo Mousse Cake Premix and recipe, China, 2022
                                          • Figure 13: LeSweet Table Sweetener, China, 2021
                                      • Market Factors

                                        • Consumers to seek more from home cooking/baking under COVID-19 resurgence
                                          • Sucrose-free cooking and baking are emerging under sugar reduction
                                            • Figure 14: LeSweet × ABC Cooking Studio, China, 2022
                                            • Figure 15: Example of allulose or tagatose sugar substitutes, 2020-21
                                          • Highlight the importance of cooking wisely for a healthy diet
                                          • Cooking and Baking Frequency

                                            • Males aged 25-29 outperform females in terms of daily Chinese cuisine cooking
                                              • Figure 16: Cooking and baking frequency, 2022
                                            • Increased penetration of Western cuisine cooking
                                              • Figure 17: Cooking and baking frequency – cooking Western cuisine at home, by company type, 2022
                                              • Figure 18: Cooking and baking frequency – cooking Western cuisine at home, by age, 2022
                                            • Enhance parent-child bond via home Chinese dim sum and Western bakery making
                                              • Figure 19: Cooking and baking frequency – selected activities, by gender, 2022
                                              • Figure 20: Cooking and baking frequency – making Chinese-style dim sum at home and making Western-style bakery at home, by living situation, 2022
                                          • Reasons for Home Cooking/Baking

                                            • Healthier diet is the main purpose of in-home cooking/baking
                                              • Figure 21: Reasons for home cooking/baking, 2022
                                            • Assist young consumers in developing their cooking/baking skills
                                              • Figure 22: Reasons for home cooking/baking – selected reasons, by age, 2022
                                              • Figure 23: Barilla recipe and filters, US
                                            • Ensure the safety of food for the whole family to win consumers’ affinity
                                              • Figure 24: Reasons for home cooking/baking – food safety, by living situation, 2022
                                          • Trends in Cooking Habits

                                            • Increased popularity of ready-to-heat foods helps boost the usage of steaming
                                              • Figure 25: Trends in cooking habits, 2022
                                              • Figure 26: Trends in cooking habits – used more, 2021 vs 2022
                                            • Air fryers more prevalent in home cooking
                                              • Figure 27: Ownership and usage of selected small kitchen appliances, 2022
                                              • Figure 28: Trend in cooking habits – used more roasting/frying food by air fryer, by family structure, 2022
                                              • Figure 29: Air fryer recipe for nine-month-old baby, China, 2022
                                          • Recipe Claims

                                            • Seasonal recipe is the most appealing
                                              • Figure 30: Recipe claims, 2022
                                              • Figure 31: Example of Dingdong’s seasonal products, China, 2022
                                            • Regional speciality lights up daily cooking
                                              • Figure 32: Recipe claims – regional cuisine, by reasons for home cooking/baking, 2022
                                              • Figure 33: Run Yuan Si Ji Coconut Chicken Gift Box, China, 2022
                                            • Compound sauces can satisfy taste and convenience needs of young consumers
                                              • Figure 34: Selected recipe claims, by age, 2022
                                              • Figure 35: Consumer behaviour – selected statement, by age, 2022
                                              • Figure 36: It’s Gonna Be Great with McCormick ad, US, 2020
                                          • Definition of Healthy Eating

                                            • Naturalness and active nutrition attract more attention
                                              • Figure 37: Definition of healthy eating, 2021 vs 2022
                                            • Assist seniors in absorbing nutrients from coarse grains without overloading their digestive systems
                                              • Figure 38: Definition of healthy eating – eating enough coarse grains, by age, 2022
                                            • Paradoxical Gen Z: spoil taste buds but restrict calorie intake
                                              • Figure 39: Definition of healthy eating – controlling calorie intake, by generation, 2022
                                              • Figure 40: Cooking or baking behaviour – selected statement, by generation, 2022
                                          • Cooking and Baking Behaviour

                                            • Sugar substitutes can tap into in-home cooking and baking
                                              • Figure 41: Cooking or baking behaviour – selected statements, 2022
                                            • Maintain a balanced diet by adjusting lunch and dinner flexibly
                                              • Figure 42: Cooking or baking behaviour – selected statements, 2022
                                              • Figure 43: Cooking or baking behaviour – I usually skip or eat less dinner, by agreement to selected statements, 2022
                                            • Cooking experience is essential to mastering seasoning
                                              • Figure 44: Cooking or baking behaviour – selected statement, by frequency of cooking Chinese cuisine at home, 2022
                                          • Food Persona

                                            • Who are they?
                                                • Figure 45: Food personas, 2022
                                                • Figure 46: Food personas, by age, 2022
                                              • What’s next: recipes focusing on segmented cohort or diet habits
                                                • Figure 47: Recipe claims, by food persona, 2022
                                              • More critical shoppers are willing to sacrifice taste for balanced nutrition
                                                • Figure 48: Cooking or baking behaviour – selected statement, by food persona, 2022
                                                • Figure 49: Definition of healthy eating, by food persona, 2022
                                            • Appendix – Methodology and Abbreviations

                                              • Methodology
                                                • Abbreviations

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