2023
0
China Cooking and Baking Habits Market Report 2023
2024-03-08T08:01:32+00:00
REP30C21163_985A_409D_BA4B_C9C5BCB8B70F
3695
171350
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Report
en_GB
The fusion cuisine, interest exploration, and target group expansion strategies can help to regain the lost audience for Western-style cooking.Jocelyn Xu, Senior Research Analyst – Food & Drink…

China Cooking and Baking Habits Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

The fusion cuisine, interest exploration, and target group expansion strategies can help to regain the lost audience for Western-style cooking.

Jocelyn Xu, Senior Research Analyst – Food & Drink

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • The consumer
    • Graph 1: cooking and baking frequency, 2023
    • Graph 2: recipe source, 2023
    • Graph 3: reasons for not cooking or baking, 2023
    • Graph 4: dieting habits, 2023
    • Graph 5: cooking items, 2023
    • Graph 6: cooking/baking behaviour change – select items, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market factors
    • Graph 7: year-on-year growth of retail sales, by consumption pattern, 2023
    • Graph 8: new food launches, by share of products containing aspartame, 2023
    • Graph 9: new food launches, by category, 2021-23
    • Market highlights
  3. The consumer

    • Cooking and baking frequency
    • Graph 10: cooking and baking frequency, 2023
    • Graph 11: change in Western cooking and baking frequency, 2022 and 2023
    • Graph 12: change in penetration and heavy users of Western cooking and baking, by generation, 2022 and 2023
    • Graph 13: penetration and heavy users of Western cooking and baking, by generation, 2023
    • Recipe source
    • Graph 14: recipe source, 2023
    • Graph 15: select recipe source, by generation, 2023
    • Graph 16: select recipe source, by generation, 2023
    • Graph 17: recipe source – O2O retailers, by family structure, 2023
    • Graph 18: recipe source, by select cooking and baking persona, 2023
    • Graph 19: recipe source, 2021 and 2023
    • Reasons for not cooking or baking
    • Graph 20: reasons for not cooking or baking, 2023
    • Graph 21: reasons for not cooking or baking, by select age, 2023
    • Graph 22: select reasons for not cooking or baking – Western-style bakery, by select age and gender, 2023
    • Graph 23: select reasons for not cooking or baking – Western cuisine, by select age and gender, 2023
    • Graph 24: select reasons for not cooking or baking – Western cuisine, by select age and gender, 2023
    • Graph 25: select reasons for not cooking or baking – Western-style bakery, by select age and gender, 2023
    • Graph 26: select reasons for not cooking or baking, by select living situation, 2023
    • Graph 27: reasons for not cooking or baking – Western-style bakery, by select cooking and baking persona, 2023
    • Graph 28: reasons for not cooking or baking – Western cuisine, by select cooking and baking persona, 2023
    • Dieting habits
    • Graph 29: dieting habits, 2023
    • Graph 30: dieting habit, by select family structure, 2023
    • Graph 31: dieting habit, by monthly household income, 2023
    • Graph 32: dieting habit, by select cooking and baking persona, 2023
    • Cooking items
    • Graph 33: cooking items, 2023
    • Graph 34: cooking items, by select living situation, 2023
    • Cooking/baking behaviour change
    • Graph 35: select cooking/baking behaviour change, 2023
    • Graph 36: cooking/baking behaviour change – cooking/baking with friends, by family structure, 2023
    • Graph 37: cooking/baking behaviour change – select items, 2023
    • Graph 38: cooking/baking behaviour change – purchasing baking ingredients online, by baking frequency – heavy users, 2023
    • Food personas
    • Graph 39: food persona, 2023
    • Graph 40: cooking and baking frequency – cooking Western cuisine, by food persona, 2023
    • Graph 41: dieting habits, by food persona, 2023
  4. issues and insights

    • Position Western cooking as a hobby and entertainment, rather than a household routine
    • Cater to evolving taste preferences with exotic and healthier flavours
    • The potential of Western cooking under the silver economy
  5. Appendix – methodology and abbreviations

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    2024 Sample Consumer Cover

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