2021
0
Brazil Cooking Habits Market Report 2021
2022-01-27T03:10:31+00:00
OX1048513
3265
147390
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Report
en_GB
“High prices and tight budgets are the main motivators for consumers to cook at home. This has also led them to adapt their cooking and eating habits in search of…

Brazil Cooking Habits Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“High prices and tight budgets are the main motivators for consumers to cook at home. This has also led them to adapt their cooking and eating habits in search of cheaper options. Solutions that do not make everyday meals more expensive and that offer greater convenience and added health benefits tend to gain attention and space in the consumer’s shopping list.”
Ana Paula Gilsogamo, Food and Drink Senior Analyst

Key issues covered in this Report

  • Analyst perspective for the cooking habits category for the next 1-2 years (next) and for the next 3-5 years (future).
  • Profile of the consumer who cooks at home
  • COVID-19 impact and post-COVID intentions
  • Essential ingredients when cooking at home
  • Motivations for cooking at home
  • Ways to cook at home, habits and attitudes

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the cooking habits category, 2021
              • Challenges
                • High prices and low purchasing power make food insecurity grow and challenge consumers’ budgets
                  • Category has the challenge of offering convenient solutions that do not make meal preparation more expensive
                    • Brands can encourage role-changing, stimulating women to cook more for leisure and men to be responsible for daily meals
                      • Opportunities
                        • Consumers have started cooking more at home and intend to keep this habit after the pandemic ends
                          • Figure 2: COVID-19 impact and post-COVID intentions, 2021
                        • Category can help consumers better plan their meals to save money and avoid waste
                          • Essential cooking items, condiments and seasonings can add functional benefits to meals and also enhance the flavor of cheaper foods
                            • Utensils and appliances that facilitate preparation and add healthiness appeal to consumers
                            • Market Drivers

                              • Low purchasing power and high prices motivate adaptations
                                • Food waste in Brazil is still high
                                  • Search for a healthier diet impacts food choices
                                    • New Anvisa rules on packaged food and drink labeling
                                      • Figure 3: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages, 2020
                                      • Figure 4: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, 2020
                                      • Figure 5: New template of the nutritional information chart
                                    • New Anvisa rules for whole food
                                    • Key Players

                                      • Companies and brands
                                        • Kraft Heinz expands its operations in the seasonings and condiments category
                                          • Camil expands with the acquisition of Seleta and Santa Amália
                                            • Unilever creates project focused on reducing food waste
                                              • Figure 6: Hellmann’s project
                                            • Carrefour launches “Nutri Escolha” feature
                                                • Figure 7: Nutri Escolha tool
                                              • Case study
                                                • French start-up Jow raises $20 million in funding round for its meal planning and grocery shopping service
                                                    • Figure 8: Jow app
                                                • The Consumer – COVID-19 Impact and Post-COVID Intentions

                                                  • Category can help consumers better plan their meals to save money and avoid waste
                                                    • Figure 9: COVID-19 impact and post-COVID intentions, 2021
                                                    • Figure 10: #ComeremCasa platform
                                                    • Figure 11: Use it Up adhesive tape
                                                    • Figure 12: TheSaladBar
                                                    • Figure 13: Storage guide
                                                    • Figure 14: Lasagna recipe that can be frozen
                                                    • Figure 15: Foody
                                                  • Online content, especially on social media, can help consumers improve their cooking skills
                                                    • Figure 16: COVID-19 impact and post-COVID intentions, by cooking skills, 2021
                                                    • Figure 17: Carrefour website with recipes and discounts
                                                    • Figure 18: Butterball Turkey on TikTok
                                                  • Brands can help make at-home meals more enjoyable for those who live alone
                                                      • Figure 19: COVID-19 impact and post-COVID intentions – Selected item, by living situation, 2021
                                                      • Figure 20: Barilla playlist
                                                  • Top Cooking Ingredients

                                                    • Essentials for cooking at home, condiments and seasonings can add functional benefits to meals
                                                      • Figure 21: Top cooking ingredients, 2021
                                                      • Figure 22: Golden Mix’s curcuma-based powder
                                                      • Figure 23: Tips for uses and recipes
                                                    • Brands can help parents prepare more meals containing fruits and vegetables with their children
                                                      • Figure 24: Top cooking ingredients, by COVID-19 impact and post-COVID intentions, 2021
                                                      • Figure 25: Carrot Kitchen app
                                                      • Figure 26: Raddish Kids’ sushi recipe
                                                    • Eggs and cheeses can expand their presence in vegetarian meals for those aged 55+
                                                      • Figure 27: Top cooking ingredients, by age group 2021
                                                    • Convenient whole grain options can make meal prep easier for those who work from home at least sometimes
                                                      • Figure 28: Cooking habits, by working status, 2021
                                                  • Drivers for Cooking

                                                    • Convenient solutions that do not require meal preparation are of interest to those who cook to save money
                                                      • Figure 29: Drivers for cooking – CHAID – Tree output, 2021
                                                    • Brands can encourage role-changing, stimulating women to cook more for leisure and men to be responsible for daily meals
                                                      • Figure 30: Drivers for cooking and cooking responsibility, by gender, 2021
                                                      • Figure 31: Perdigão campaign
                                                    • Category can help those who work and study prepare healthy packed lunches with low carbohydrate content
                                                      • Figure 32: Drivers for cooking, by working and studying status, 2021
                                                  • Ways to Cook Weekly Meals

                                                    • Utensils and appliances that facilitate preparation and add healthiness appeal to consumers
                                                      • Figure 33: Cooking habits and drivers for cooking, by ways to cook weekly meals, 2021
                                                      • Figure 34: New Electrolux line by Rita Lobo
                                                      • Figure 35: Air fryer recipes by Rita Lobo
                                                    • Category can facilitate ready-to-eat and homemade food combinations to help women who decide what to cook at the last minute
                                                      • Figure 36: Ways to cook weekly meals, by gender, 2021
                                                      • Figure 37: Nissin campaign
                                                      • Figure 38: ChefBot
                                                  • Attitudes and Habits toward Cooking at Home

                                                    • Sauces and condiments with premium-inspired flavors can enhance flavor of cheaper foods
                                                      • Figure 39: Attitudes and habits toward cooking at home, by socioeconomic group, 2021
                                                    • Innovative flavors can add value and dessert status to after-meal coffee at home
                                                      • Figure 40: Attitudes and habits toward cooking at home, by age group, 2021
                                                      • Figure 41: BrSpices barista kit
                                                      • Figure 42: BitCoffee conventional line
                                                    • Greater range of pack sizes and more affordable prices may attract families with children who consume more drinks during meals
                                                      • Figure 43: Attitudes and habits toward cooking at home, by parental status, 2021
                                                  • Abbreviations

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