2021
0
India Dairy Drinks (Including Plant-based Milk)Market Report 2021
2021-10-05T19:02:12+01:00
REPC3073645_8A54_4F59_9EEF_F7773971DE41
2195
143151
[{"name":"Milk and Dairy Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/milk-dairy"},{"name":"Plant-based Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/plant-based"}]
Report
en_GB
Ethical credentials, sustainability and BFY innovation are essential to driving milk's relevance among young consumers. Link flavoured milk to affordable indulgence.Tulsi Joshi, Senior Food & Drink Analyst, India…

India Dairy Drinks (Including Plant-based Milk)Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Ethical credentials, sustainability and BFY innovation are essential to driving milk's relevance among young consumers. Link flavoured milk to affordable indulgence.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: agreement with select attitudinal statements about milk, by age, 2021
    • Graph 2: flavoured milk launches, 2016-2021
    • Graph 3: share of vegan/no animal ingredients claim in total food and drink launches, 2016-2021
    • Graph 4: milk launches by sub-category, 2016-2021
    • What consumers want and why
    • Graph 5: factors encouraging purchase of dairy drinks, 2021
    • Graph 6: select factors encouraging purchase of dairy drinks, 2021
    • Opportunities
    • Mintel predicts
  2. Key Trends

    • Global trends and how they are playing out in India
    • Graph 7: "healthy food is too expensive to buy on a regular basis," any agree, 2020*
    • Key drivers
    • Graph 8: share of vegan/no animal ingredients claim in total food and drink launches, 2016-2021
  3. consumer insights

    • Milk and plant-based milk consumption
    • Graph 9: consumption of different types of milk and milk alternatives – frequent consumption, 2021
    • Graph 10: consumption frequency of full cream milk, by gender and age, 2021
    • Graph 11: frequent consumption of toned/double-toned milk – once a day or more, by age of children in the household, 2021
    • Graph 12: consumption of A2 milk, once a day or more, by socioeconomic group and household income,2021
    • Graph 13: agreement with select attitudinal statements about milk, by age, 2021
    • Graph 14: milk launches by sub-category, 2016-2021
    • Attitudes to plant-based milk
    • Attitudes to flavoured milk
    • Graph 15: Top 10 flavours in flavoured milk as a share of launches, 2018-2021
    • Driving NPD in dairy drinks
    • Graph 16: factors encouraging purchase of dairy drinks, 2021
    • Graph 17: select claims in milk, flavoured milk and plant-based drinks, 2017-2021
    • Graph 18: factors encouraging purchase of dairy drinks, by city tier, 2021
  4. Market applications

    • Strengthen nutrition and functional credentials
    • Turn the spotlight on ethical credentials
    • Flavoured milk as affordable mood food
  5. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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