2020
0
Dairy Drinks – Indian Consumer – 2020
2020-12-16T13:30:56+00:00
REP3C4A18D2_48A7_4770_A396_1E0BF715DD2F
2195
128843
[{"name":"Milk and Dairy Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/milk-dairy"}]
Report
en_GB
Post-pandemic interest in health and wellness bodes well for milk and flavoured milk to reinforce their positioning as sources of trustful and affordable nutrition.Rushikesh Aravkar, Food & Drink Analyst…

Dairy Drinks – Indian Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

Post-pandemic interest in health and wellness bodes well for milk and flavoured milk to reinforce their positioning as sources of trustful and affordable nutrition.

Rushikesh Aravkar, Food & Drink Analyst – India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • What consumers want and why
    • [Graph] India: attributes which can encourage higher consumption of milk and flavoured milk, by age, April 2020
    • [Graph] India: strong agreement with the statement "Milk with a stamp of safety is worth paying more for", by monthly household income, April 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. THE IMPACT OF COVID-19 ON dairy drinks

    • [Graph] India: change in priorities since the COVID-19 outbreak – higher priority, Jun-Aug 2020
    • [Graph] India: impact of COVID-19 on food and drink habits, July 2020
  3. key trends

    • Global trends and how they are playing out in India
    • [Graph] India*: "I would ideally like my diet to…", Dec 2019
    • [Graph] Top five functional claims in milk and flavoured milk as share of total launches, global vs India Aug 2017-Jul 2020
    • Key drivers
    • [Graph] India: milk total market volume consumption per capita (population), 2015-20
    • [Graph] India: micronutrient deficiencies among children, 2016-2018
    • [Graph] Global: launches of A2 milk and flavoured milk, Aug 2017 – Jul 2020
    • [Graph] Selected countries: consumers* actively seeking ways to reduce stress, Jul 2019
  4. consumer insights

    • White milk
    • [Graph] India: consumption of packaged white milk by frequency, April 2020
    • [Graph] India: usage occasions of milk, April 2020
    • [Graph] India: occasion of milk consumption – in hot drinks, by age and city tier, April 2020
    • [Graph] India: occasions of milk consumption, by parental status, April 2020
    • [Graph] India: % of respondents that "strongly agree" with select statements, by income groups, April 2020
    • Flavoured milk
    • [Graph] India: consumption of packaged flavoured milk, April 2020
    • [Graph] India: "no added sugar" can encourage higher consumption of dairy drinks, by flavoured milk users, April 2020
    • [Graph] India: top 10 flavours in flavoured milk as a share of launches, Aug 2017-Jul 2020
    • [Graph] India: strong agreement with statements related to flavoured milk, by flavoured milk user types, April 2020
    • [Graph] India: % of respondents using stress relieving products such as calming tea or warm milk to manage stress, April 2020
    • Factors driving dairy drinks consumption
    • [Graph] India: attributes which can encourage higher consumption of milk and flavoured milk, April 2020
    • [Graph] India: attributes which can encourage higher consumption of milk and flavoured milk, April 2020
    • [Graph] India: top 10 plus, minus and functional claims as a share of total launches in white milk category, Aug 2017-Jul 2020
    • [Graph] India: top 10 plus, minus and functional claims as a share of total launches in flavoured milk category, Aug 2017-Jul 2020
    • [Graph] India: attributes which can encourage higher consumption of milk and flavoured milk, by parent status, April 2020
    • [Graph] India: attributes which can encourage higher consumption of milk and flavoured milk, by parent status, April 2020
    • [Graph] India: attributes which can encourage higher consumption of milk and flavoured milk – organic, by socioeconomic groups, parent status and city tier, April 2020
    • [Graph] India: select attributes which can encourage higher consumption of milk and flavoured milk, by age and city tier, April 2020
  5. Market applications

    • Focus on fortification and functionality; target children and seniors
    • [Graph] India: functional claims as a share of total launches in flavoured milk category, Aug 2017-Jul 2020
    • [Graph] India: plus and minus claims as a share of total launches in flavoured milk category, Aug 2017-Jul 2020
    • [Graph] Global: functional claims in milk and flavoured milk launches targeted at children (5-12), Aug 2017-Jul 2020
    • Demonstrate safety, hygiene and transparency
    • Potential exists in L/N/R sugar and lactose-free claims
    • Global innovations
  6. Appendix

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