Germany Dairy Drinks, Milk, and Cream Market Report 2023
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Dairy is a staple for many Germans, but it needs to adapt to stay relevant in the face of growing flexitarian diets. Brands need to prove their value to maintain…

Germany Dairy Drinks, Milk, and Cream Market Report 2023

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Discover dairy industry trends in Germany and how they are impacting the market! Our Dairy Drinks Market Germany Report 2023 is packed with valuable insights on consumer attitudes, Germany dairy market size, Germany dairy industry growth and segmentation, and the impact of inflation. With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing!

Dairy Drinks Market Germany Overview

The dairy drinks market Germany is facing a challenging economic situation with decreasing Germany dairy industry growth due to the rise of dairy alternatives. Moreover, Germans are cutting back on consumption due to high inflation and steep price increases. This has resulted in a slow decrease in consumption, but a push for sustainable farming is expected to boost the Germany dairy industry growth with sales of higher value milk.

Transport costs, fodder and fertiliser prices have all skyrocketed in 2022 confronting consumers with steep price increases for dairy products Germany. In order to balance cost with consumer demands, prices are slowly stabilising in 2023.

Dairy Products Germany Statistics: What Consumers Want and Why

According to dairy products Germany statistics, dairy milk remains a popular staple in German households, but is facing competition from plant-based alternatives due to growing consumer concern about sustainability and animal welfare.

Brands in the milk and cream market Germany must meet the demands of flexitarian customers to stand out and to not lose their Germany dairy market share. Many consumers are actually willing to pay more for higher value dairy products Germany that support farmers, are sustainably sourced, or prioritise better animal welfare.

  • Dairy Products Germany Statistics: 87% of Germans consume dairy milk.
  • Dairy Products Germany Consumer Behaviour: 63% of Germans are willing to pay more for sustainably farmed dairy products.
  • Germany Dairy Market Size: Demand for sustainable and animal cruelty free options is growing. 48% of Germans find milk products that are transparent about their environmental impact more appealing. Going forward they will increase the Germany dairy market size as brands continue to invest in this consumer trend.
  • Dairy Market Opportunities: 71% of 16 to 24-year-olds drink energy drinks. Brands can tap into that demand and combine dairy products Germany with energy drinks to appeal to a younger audience.

Germany Dairy Industry Growth: Market Opportunities

The dairy drinks market Germany is facing challenges as consumers are becoming more price-sensitive and production costs are increasing. Brands that communicate their ethical credentials and align with consumer values will be able to better justify price increases as sustainability and ethical production are gaining momentum. Dairy brands can also draw inspiration from the growing dairy alternative market by offering nut-flavoured milk inspired products.

In order to drive Germany dairy industry growth and to increase consumption and sales, brands should focus on NPD in interesting flavours, such as seasonal and limited edition flavours, which will appeal to younger consumers, particularly those interested in energy drinks. Additionally, brands should use social media to provide recipe ideas and inspiration to home cooks.

To discover more about the Milk and Cream Market Germany, read our Germany Yogurt & Yogurt Drinks Market Report 2022, or take a look at our extensive Milk & Dairy Drinks Market Research.

Quickly Understand the Dairy Drinks Market Germany

  • Market drivers for dairy products Germany.
  • Dairy Products Germany Statistics: Usage of milk and milk products.
  • Usage of cream-based products, with opportunities for more varied NPD.
  • What factors do consumers prioritise when purchasing dairy drinks, milk and cream?
  • Attitudes towards dairy products Germany.
  • Recent product launch activity, innovation, and advertising campaigns in the milk and cream market Germany.

Covered in this Report

Products: Standard cow’s milk (whole, semi-skimmed, full fat, skimmed), plant-based milk (oat, soya), lactose-free cow’s milk, powdered milk, other animal milk (goat), and more.

Brands: Müller, Yeo Valley, Bärenmarke, Hochwald Foods, Koninklijke FrieslandCampina, Arla Foods, Group Lactalis, Schwarzwaldmilch, Milchwerke Berchtesgadener Land Chiemgau, Hoaly Foods, Landliebe, Andechser Natur, and many more.

Expert Insights into the Dairy Drinks Market Germany

This report, written by Franziska Kartheus, Junior Research Analyst, delivers in-depth commentary and analysis to highlight current dairy industry trends in Germany, Germany dairy market share, and adds expert context to the numbers.

Dairy is a staple for many Germans, but it needs to adapt to stay relevant in the face of growing flexitarian diets. Brands in the milk and cream market Germany need to prove their value to maintain appeal.

Franziska Kartheus, Junior Research Analyst
Franziska Kartheus
Junior Research Analyst, Germany

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: company retail market share of dairy milk, by volume and value, 2021

    • German economy
    • Graph 2: key economic data, in real terms, 2019-24
    • Graph 3: conventional milk prices, 2020-22
    • Changing consumption patterns
    • Personal and planetary health

    • Milk consumption habits
    • Graph 4: types of milk used in the last three months, 2022
    • Graph 5: usage of select types of milk in the past three months, by age, 2022
    • Graph 6: usage of dairy milk, by fat content, 2022
    • Purchase factors for milk
    • Graph 7: purchase factors for milk, by category, 2022
    • Cream usage
    • Graph 8: usage of cream products in the last three months, 2019 vs 2022
    • Behaviours towards milk consumption
    • Graph 9: priorities towards milk products focusing on lifestyle factors, 2022
    • Graph 10: sustainability-focused priorities when purchasing milk products, 2022
    • Attitudes towards milk products
    • Graph 11: attitudes towards milk products, 2022

    • Graph 12: milk and cream* NPD by private label vs brands, 2018-22
    • Graph 13: milk and cream* NPD, by sub-category, 2018-22
    • Graph 14: milk and dairy alternatives NPD with environmentally friendly packaging claims, 2018-22
    • Graph 15: milk and cream* NPD with organic claims , 2018 and 2022
    • Advertising and marketing activity

    • Retail market share of cow’s milk by value, 2020-21
    • Retail market share of cow’s milk by volume, 2020-21

    • Germany: milk retail sales, by segment, 2018-21

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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