2021
0
India Deodorants Market Report 2021
2022-08-31T16:56:17+01:00
REP969C9616_DDD8_4A8E_BAC5_F11A300B3076
2195
155300
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Report
en_GB
Adapt to new home-based lifestyles by creating more usage occasions. Bring non-users into the category with skinification and ease-of-use claims.  Tanya Rajani, Beauty & Personal Care Analyst -…

India Deodorants Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Adapt to new home-based lifestyles by creating more usage occasions. Bring non-users into the category with skinification and ease-of-use claims. 

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: share of deodorant launches by claims, 2018-21
    • What consumers want and why
    • Graph 2: reasons for using the main deodorant format, 2021
    • Graph 3: reasons to not use deodorant, 2021
    • Opportunities
    • Competitive landscape
    • The impact of COVID-19 on deodorants
  2. key trends

    • Graph 4: share of launches across BPC categories, 2018-21
    • Graph 5: share of antiperspirant claims in deodorants, 2018-21
    • Graph 6: share of launches of fragrances and deodorants, by price range in USD, 2020-21
  3. key drivers

    • Graph 7: financial situation compared to a year ago across socio-economic groups, 2021
    • Global trends and how they are playing out in India
  4. consumer insight

    • Graph 8: reasons to use the main deodorant format, 2021
    • Graph 9: deodorant formats used in the last six months, 2021
    • Aerosol/spray users show interest in body odour control and mood-elevating benefits
    • Graph 10: interest in deodorant innovations, 2021
    • A fear of chemicals and skin irritation keeps non-users away
    • Graph 11: reasons to not use deodorants, 2021
    • Women seek underarm care
    • Graph 12: consumer attitudes towards beauty and grooming products being a top spending priority for them, 2021*
    • Consumers from lower SECs find deodorants too cumbersome to use
    • Graph 13: behaviours of users towards deodorants, 2021
    • Graph 14: behaviours of users towards deodorants, 2021
    • Graph 15: reasons to not use deodorants, 2021
    • Graph 16: deodorant innovations consumers are interested in trying, 2021
  5. market applications

    • Increase the usage of deodorants by focusing on more occasions
    • Appeal to women by skinifying deodorants
    • Focus on convenience and affordability to enhance value
    • Who's innovating
    • Global innovations
  6. appendix

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