2021
0
Thailand Deodorants Market Report 2021
2022-03-09T18:06:37+00:00
REPAE297926_A23D_421E_B95A_F28C6537E025
2195
148666
[{"name":"Deodorants","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/toiletries\/deodorants"}]
Report
en_GB
Challenged by bodycare, it is time for deodorant to examine best practices across other beauty categories and incorporate them to ensure its success. Sirinar Puppachat, Beauty & Personal Care…

Thailand Deodorants Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Challenged by bodycare, it is time for deodorant to examine best practices across other beauty categories and incorporate them to ensure its success.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: % whitening claims in bodycare and deodorant, 2018-21
    • What consumers want and why
    • Graph 2: body issues by gender, 2021
    • Graph 3: daily usage of roll-on deodorant and perfumed body lotion by gender and age, 2021
    • Graph 4: roll-on deodorant and alum usage by age group, 2021
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Graph 5: top 10 sub-category product launches in beauty and personal care, 2018-21
    • Graph 6: deodorant launches, 2018-21
    • Graph 7: top 10 claims in deodorant launches, 2018-21
    • Graph 8: deodorant launches, by gender, 2018-21
    • Graph 9: top three beauty-enhancing claims in deodorant launches, 2018-21
    • Graph 10: share of whitening claims in bodycare and deodorant, 2018-21
    • Graph 11: beauty and personal care launches with perfume feature*, by sub-category, 2018-21
    • Key drivers
    • Global trends and how they are playing out in Thailand
  3. Consumer insight

    • Graph 12: concern about body issues, 2021
    • Graph 13: deodorant purchasing factors, 2021
    • Women need dedicated underarm skin solutions
    • Graph 14: concern about body issues, by gender, 2021
    • Graph 15: more hair removal product usage, by age groups, 2021
    • Graph 16: interest in deodorant innovations by gender, 2021
    • Fragrance attention shifted to bodycare among women aged 25+
    • Graph 17: deodorant and scented bodycare usage, 2021
    • Graph 18: daily usage of roll-on deodorant and perfumed body lotion by gender and age, 2021
    • Graph 19: scents currently used in bodycare and deodorant among women aged 25+, 2021
    • Consumers aged 18-24 are conflicted between alum and deodorant
    • Graph 20: roll-on deodorant and alum usage by age group, 2021
    • Graph 21: food-related flavour fragrance currently used in deodorant by age group, 2021
  4. Market applications

    • Take a further leap into beauty with skincare
    • Reenter the scent competition with more dimensions
    • Learn from colour cosmetics to leverage convenience and excitement
    • Who's innovating
    • Global innovation

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