2021
0
Brazil Desserts and Sweets Consumption Habits Market Report 2021
2021-04-22T04:03:18+01:00
OX1041709
3265
136892
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Report
en_GB
“Due to the COVID-19 pandemic, a little more than a third of Brazilians have started eating sweets and desserts less frequently, driven by health concerns, household income reduction and the…

Brazil Desserts and Sweets Consumption Habits Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“Due to the COVID-19 pandemic, a little more than a third of Brazilians have started eating sweets and desserts less frequently, driven by health concerns, household income reduction and the impossibility of visiting foodservice outlets. On the other hand, eating sweets and desserts has become a way of dealing with anxiety and creating pleasurable moments, which opens up an opportunity for extremely indulgent products in small portions.”
– Laura Menegon, Food and Drink Junior Analyst

Key issues covered in this Report

  • How the COVID-19 pandemic has changed sweets and desserts consumption
  • Consumption occasions by type of sweet and dessert
  • Perceptions about different types of sugars and sweeteners
  • Interest in sweets and desserts

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Overview
                • The impact of COVID-19 on sweets and desserts
                  • Figure 1: Predicted impact of COVID-19 in the short, medium and long term on sweets and desserts, February 2021
                • The impact so far
                  • Short and medium term (February to December 2021)
                    • Long term (2022-25)
                      • Mintel Trend Drivers
                        • Figure 2: Mintel Trend Drivers
                      • Challenges
                        • New labeling standard should impact sales
                          • Health concerns lead to a drop in consumption
                            • Opportunities
                              • Individual portions can appeal to consumers
                                • Products that make preparation easier and more interesting have the potential to grow
                                  • Extra indulgence stimulates different consumer profiles
                                  • Market Drivers

                                    • New labeling rules represent a challenge for the whole category
                                      • Figure 3: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages – Brazil, October 2020
                                      • Figure 4: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, October 2020
                                      • Figure 5: New template of the nutritional information chart
                                    • Cost of the basic food basket more than half of minimum wage
                                        • Figure 6: Difference between basic food basket price and minimum wage – Brazil, 1995-2021
                                    • Key Players – What You Need to Know

                                      • New flavors and formats help brands perform better during the pandemic
                                        • Cold desserts and products with added benefits have space to grow
                                          • Nostalgia, healthiness and sustainability lead brands to success
                                          • Marketing Campaigns

                                            • Sadia launches new flavors of the Miss Daisy line
                                              • Figure 7: New flavors of the Miss Daisy line – Brazil, December 2020
                                            • Bob’s launches desserts with Galak chocolate and Leite Moça sweet
                                              • Figure 8: Bob’s new dessert – Brazil, January 2021
                                            • Fruittella launches new raspberry and cream flavor
                                              • Figure 9: New Fruittella flavor – Brazil, January 2021
                                            • Fini launches delivery service
                                              • Cacau Show launches ice cream in partnership with Amarula liquor brand
                                                • Figure 10: Launch of the Amarula Popsicle by Cacau Show – Brazil, January 2021
                                              • Kibon launches tub version of Magnum ice cream
                                                • Figure 11: Magnum pot – Brazil, May 2020
                                              • Bacio di Latte launches products to be consumed at home
                                                • Figure 12: Tub of ice cream Bacio di Latte – Brazil, February 2021
                                            • Who’s Innovating?

                                              • Cold desserts can grow in the Brazilian market
                                                • Figure 13: Launches of cold desserts in the five markets that most launched products in the segment and Brazil, 2018-20
                                              • Added benefits can boost consumption frequency
                                                • Figure 14: Use of functional claims in the launch of sweets and desserts in the five markets that most launched these products and Brazil, 2019-20
                                            • Case Studies

                                              • Nostalgia boosts Little Secrets’ success
                                                • Figure 15: Little Secrets chocolates – US, February 2021
                                              • Sustainability guides the concept of The Collaborative
                                                • Figure 16: Vegan desserts offered by The Collaborative – US, February 2021
                                            • The Consumer – What You Need to Know

                                              • Search for anxiety relief opens an opportunity for cookies with extra-indulgent flavors and chocolate
                                                • Fruit cream has potential as a nighttime snack
                                                  • Consumers favor quality over quantity in sweets and desserts
                                                    • Refined sugar can be replaced by other products of similar palatability
                                                      • Sweets and desserts that can be eaten by pets and their owners may appeal to consumers
                                                        • Young men allow themselves more indulgence
                                                          • Chocolates sweetened with natural ingredients can attract consumers aged 55+
                                                          • Sweets and Desserts Consumption

                                                            • Pre-baked crust and ready-made fillings can attract consumers who seek convenience
                                                              • Figure 17: Sweets and desserts consumption – Brazil, December 2020
                                                            • Search for anxiety relief opens up an opportunity for cookies with extra-indulgent flavors
                                                              • Figure 18: Cookies consumption by age group – Brazil, December 2020
                                                            • Flavored balls can offer texture to sweet drinks
                                                              • Figure 19: Attitudes and behavior toward sweets and desserts, by sweets and desserts consumption – Brazil, January 2021
                                                              • Figure 20: Types of spheres used in Bubblekill chain drinks – Brazil, February 2021
                                                              • Figure 21: Ice cream with tapioca balls Buba Cream – Netherlands, February 2021
                                                              • Figure 22: Tapista brand kit for preparing boba tea at home – Japan, May 2020
                                                          • Sweets and Desserts Occasion

                                                            • Fruit cream has potential as a nighttime snack
                                                              • Figure 23: Sweets and desserts consumption “when relaxing at night” – Brazil, January 2021
                                                            • Candies and lollipops with additional benefits can attract gamers
                                                              • Figure 24: Non-chocolate candies (eg gums, lollipops) consumption in “other” occasions – Brazil, January 2021
                                                            • Small cakes in snack format can offer high satiety
                                                              • Figure 25: Cakes consumption occasion – Brazil, January 2021
                                                          • Consumption Habit Changes

                                                            • Consumers favor quality over quantity in sweets and desserts
                                                              • Figure 26: Consumption habit changes due to COVID-19 – Brazil, November 2021
                                                            • Brands can provide culinary experiences for parents and children
                                                              • Figure 27: Habit of cooking sweets and desserts at home more, by consumers with and without children living in the household – Brazil, January 2021
                                                              • Figure 28: Chef Time’s chocolate lollipops preparation kit – Brazil, February 2021
                                                            • There is space for products that facilitate the preparation of sweets and desserts at home
                                                              • Figure 29: Attitudes and behavior toward sweets and desserts by consumers who are cooking sweets and desserts at home more – Brazil, January 2021
                                                          • Perception about Sugar and Sweeteners

                                                            • Refined sugar can be substituted for other healthier products, but with similar palatability
                                                              • Figure 30: Sweet and sweeteners correspondence analysis – Brazil, January 2021
                                                            • New labeling may encourage sweetener replacement
                                                              • Figure 31: Three sweeteners most used in food and beverages launched in the Brazilian market in the last three years – Brazil, 2018-20
                                                          • Attitudes and Behavior toward Sweets and Desserts

                                                            • Young men allow themselves more indulgence
                                                              • Figure 32: Attitudes and behavior toward sweets and desserts, by age group and gender – Brazil, January 2021
                                                            • Sweets and desserts that can be eaten by pets and their owners may appeal to consumers
                                                              • Figure 33: Purchase of visually appealing sweets by consumers with and without pets at home – Brazil, January 2021
                                                              • Figure 34: Pupcake Dog Bakery Cake – Brazil, February 2021
                                                          • Interest in Buying

                                                            • Sweets and desserts without animal-sourced ingredients can appeal to Generation Z
                                                              • Figure 35: Interest in buying vegan sweets and desserts, by generation – Brazil, January 2021
                                                            • Chocolates sweetened with natural ingredients can attract consumers aged 55+
                                                              • Figure 36: Interest in buying sweets with natural sweeteners, by consumers aged 55+ – Brazil, January 2021
                                                          • Appendix – Abbreviations

                                                            • Abbreviations

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