2024
9
Germany Digestive Health Market Report 2024
2024-02-21T12:01:29+00:00
REPCC31857F_7600_4418_A77E_F2ED8AB76D7A
2195
170742
[{"name":"Health and Wellbeing","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing"}]
Report
en_GB
Receding financial stress and a continuous focus on gut health have helped Germans to largely improve digestive issues. Opportunities remain for brands to offer support for mild digestive issues or…

Germany Digestive Health Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Receding financial stress and a continuous focus on gut health have helped Germans to largely improve digestive issues. Opportunities remain for brands to offer support for mild digestive issues or focus on prevention, such as with energy-boosting probiotics.

Hannah Sandow, Health & Wellbeing Senior Analyst, Germany

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • Opportunities
  2. MARKET DRIVERS

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-25
    • Graph 2: financial confidence index, 2022 – 23
    • The impact of the economy on the digestive health market
    • Physical and mental wellbeing
    • Graph 3: perceived benefits of good gastrointestinal and digestive health, 2022
    • Nutrition
    • Graph 4: frequency of eating/drinking healthily, 2021-23
    • Graph 5: "Which of the following would you be most likely to consume if you were looking for digestive/gut health benefits? Please select up to three.", 2023*
  3. WHAT CONSUMERS WANT AND WHY

    • Digestive issues experienced and changes in the last six months
    • Graph 6: digestive issues experienced in the last six months, 2023
    • Graph 7: digestive issues experienced, by generation, 2023
    • Change in digestive issues
    • Graph 8: change in digestive issues experienced compared to six months ago, by net monthly household income, 2023
    • Treatments used for digestive issues
    • Graph 9: treatments used for digestive issues in the last six months, 2023
    • Usage of digestive OTC remedies
    • Graph 10: OTC digestive remedies used in the last six months, 2023
    • Sources of digestive issues in the last six months
    • Graph 11: sources of digestive issues in the last six months, 2023
    • Graph 12: interest in using psychological treatments to improve digestive issues, by selected source of digestive issues, 2023
    • Behaviours towards digestive health
    • Graph 13: behaviours towards digestive health, 2023
    • Graph 14: eating behaviours, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 15: selected functional claims in VMS NPD, 2019-23
    • Graph 16: digestive and detoxifying treatment NPD as a % of all healthcare, 2019-23
    • Graph 17: digestive and detoxifying treatment NPD, by format type, 2019-23
    • Graph 18: NPD in digestive & detoxifying treatments and digestive VMS by top functional claims, 2019-23
    • Graph 19: digestive and detoxifying treatment and digestive VMS NPD with probiotic claims by region, 2019-23
    • Graph 20: NPD in digestive & detoxifying treatments and digestive VMS, by top claims, 2019-23
    • Advertising and marketing activity
  5. MARKET SIZE, SEgmentation AND FORECAST

    • Graph 21: retail market value and growth for OTC gastrointestinal medication, 2019-23
  6. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

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