2022
0
Thailand Digital Lifestyles Market Report 2022
2022-07-29T03:01:45+01:00
REPE7D308E5_5289_49A4_9CDF_D4751EF5FCCF
2195
153709
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"}]
Report
en_GB
Go beyond standard safety measures to protect consumer data; create ads with simple/humorous content and use new technology to keep consumers engaged.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle,…

Thailand Digital Lifestyles Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Go beyond standard safety measures to protect consumer data; create ads with simple/humorous content and use new technology to keep consumers engaged.

Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: consumers who want brands to reassure them that their data is secure, by age, 2022
    • Graph 2: agreed statement regarding online advertising and activities, 2022
    • Graph 3: consumers who agree that brands should promote the advantages of using digital devices, by gender, 2022
    • Mintel predicts
  2. KEY TRENDS

    • The online payment industry is soaring
    • Thais interact heavily with brands online
    • Ensure privacy and data protection
  3. CONSUMER INSIGHTS

    • Acceleration ofdigital financial services and investment
    • Graph 4: consumers who use e-wallet to make purchases, by age, 2022
    • Graph 5: digital financial activities, by gender, 2022
    • Graph 6: consumers who trade online, by age, 2022
    • Graph 7: digital financial activities, by area, 2022
    • Graph 8: consumers who use money management apps, by monthly household income, 2022
    • Graph 9: consumers' ways to earn income online, by gender, 2022
    • Different generations & life stages spend time on various social platforms
    • Graph 10: time consumers spent on each online platform, 2,000 internet users aged 18+, 2022
    • Graph 11: time consumers spent on TikTok, by generation, 2022
    • Graph 12: livestream activities, by generation, 2022
    • Graph 13: time spent online by parents who have kids (of any ages), by age of their kids, 2022
    • Graph 14: number of hours Baby Boomers spend on instant messaging apps per day, 2022
    • Heightened interest in technological products
    • Graph 15: technologies consumers are interested in, 2022
    • Graph 16: consumers who are interested in facial recognition, by age, 2022
    • Graph 17: consumers who are aware of and are interested in cryptocurrency and NFTs, by age, 2022
    • Graph 18: technologies consumers are interested in, by gender, 2022
    • Graph 19: consumers who think a feature that allows them to create a character online is appealing, by gender, 2022
    • Graph 20: consumers who think it is important for them to stay updated on the latest digital technology trends, by age, 2022
    • Graph 21: consumers who are interested in autonomous vehicles, by age, 2022
  4. MARKET APPLICATIONS

    • Regulate online safety, and go beyond that
    • Leverage social media for everyone
    • Explore digital lifestyles in different realms
  5. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

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    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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