2023
9
Digital Lives of German Consumers Market Report 2023
2024-03-06T16:42:22+00:00
REP0FB687BF_12F7_40F7_A464_E16C2D546F21
2195
171267
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"},{"name":"Technology","url":"https:\/\/store.mintel.com\/industries\/technology"}]
Report
en_GB
Germans' sentiment about digital technology is ambivalent (eg data protection, impact of AI on society). Brands that embrace a balanced approach (eg offline options) and promote digital inclusion will win…

Digital Lives of German Consumers Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Germans’ sentiment about digital technology is ambivalent (eg data protection, impact of AI on society). Brands that embrace a balanced approach (eg offline options) and promote digital inclusion will win them over.

Dr. Jennifer Hendricks, Senior Analyst – Consumer Lifestyles, Germany

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • Market context
    • Opportunities
  2. MARKET DRIVERS

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-25
    • Graph 2: financial confidence index, 2022 – 23
    • Digital infrastructure
    • Use of digital technologies
    • Graph 3: internet usage, by age, 2009-23
    • Graph 4: daily online media consumption* (in mins), by age group, 2019-23
    • Graph 5: social media platforms used in the last three months (top four), by age group, 2023
    • Cyber security
    • Graph 6: recorded and solved cases of cybercrime (in total, based on new recording modalities/including foreign offenses), 2020-22
    • Artificial intelligence
    • Graph 7: number of AI publications and patent filings, in thousands, 2010-21
    • Graph 8: Google searches for the topic ‘Künstliche Intelligenz’ (Artificial Intelligence), 2022-23
  3. WHAT CONSUMERS WANT AND WHY

    • Activities that consumers do online
    • Graph 9: frequency of online activities in the last three months, 2023
    • Graph 10: number of activities done online at least once a week in the last three months, by gender and age, 2023
    • Graph 11: consumers who purchase products/services online at least once a week, by lifestage by age, 2023
    • Graph 12: consumers who have done selected activities online at least once a week in the last three months, by age, 2023
    • Preferred security methods for identity confirmation
    • Graph 13: security methods consumers are comfortable using to confirm their identity online, 2023
    • Graph 14: security methods consumers are comfortable using to confirm their identity online (NET), 2023
    • Graph 15: consumers who are most comfortable using fingerprint and facial ID to confirm identity online, by age, 2023
    • Digital behaviours
    • Graph 16: digital behaviours of consumers, 2023
    • Graph 17: consumers who believe that generative AI will make their lives easier, by having children, 2023
    • Graph 18: consumers who are concerned about the long-term impact of their digital habits on their mental health, by age, 2023
    • Attitudes towards digitalisation and brand responsibilities
    • Graph 19: attitudes towards digitalisation and brand responsibilities, 2023
    • Graph 20: consumers who agree that the pace of digitalisation is leaving many people behind, by age, 2023
    • Graph 21: consumers who agree that digitalisation has a positive impact on the environment, by generation, 2023
  4. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

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